Domestic cars have gradually grown and matured amidst criticism and doubts. To this day, domestic brands such as Chery, Great Wall, BYD, Geely, etc. have gradually developed their own technologies and achievements. Among these domestic brands, Chery is one of the representatives of established domestic brands. Chery Automobile was founded in 1997 and is headquartered in Wuhu City, Anhui Province. The name Chery means surprise and auspiciousness, and it also represents the hope of domestically produced cars.
The development of Chery Automobile can be roughly divided into three stages. The first stage was from 1998 to 2001. This stage mainly solved the problem of starting from scratch. At the beginning of its establishment, Chery imported a second-hand engine production line from Wales, England, at a high price of US$29.8 million. However, due to technical monopoly reasons, at the request of the British side, an agreement was signed that domestic production employees were not allowed to participate in the production line. Assembling, and the British side has always been inefficient, and at the same time, they were extremely uncooperative, and the assembly was delayed for a long time and was not completed
Later, Chery simply developed it by itself. After excellent and arduous research and experiments, Chery finally It was in Wufen in 1999 that the first engine in Chery's history was successfully ignited. In the same year, Chery's first car also officially rolled off the assembly line. After that, it began to make rapid progress in car manufacturing. The first-generation Chery Fengyun car is equipped with a 1.6-liter naturally aspirated engine with a maximum power of 94 horsepower and an average fuel consumption of 6.3 liters per 100 kilometers. With its good overall performance and competitive pricing, it makes This Chery Fengyuan has become a favorable competitor in the domestic market. It took Chery less than eight years to go from obscurity to household name, from the first car to the millionth car.
The second stage was from 2001 to 2007. This stage allowed Chery to truly gain a foothold among domestic automobile brands. In 2001, Chery joined SAIC and realized joint reorganization through equity transfer and asset transfer. Chery Automobile Co., Ltd. of SAIC joined SAIC, allowing Chery to obtain a production and sales license. From then on, it was no longer a black alley. , and also allows Chery Automobile to hang a license plate at any vehicle management office in China. In 2003, Chery launched three new cars: Qiyun, Dongfangzhi and Chery QQ. The most impressive of them is that Chery QQ quickly seized the mini car market segment. The price of 49,800 yuan has attracted many families. They have all realized their car dreams, and their popularity has almost reached the level of becoming a household name.
By March 2007, Chery surpassed all competitors and became the monthly sales champion in the auto market with a monthly sales volume of 44,568 units. This was also the first time in 20 years that a Chinese independent automobile brand had topped the monthly sales champion. During this period, Chery also became more and more aware of the importance of technology patents. As early as 2003, it embarked on the road of independent engine research and development, and developed the first domestic engine with completely independent property rights and the third engine with the Austrian AV l company. The stage was in 2007. In the past ten years, Chery has continued to develop rapidly and launched many new cars one after another. Whether it is the Arrizo series of sedans or the Tiggo series of SUVs, they all have good sales results. It has become the mainstay of domestically produced cars, and cooperated with Jaguar in the UK in 2012. Taking advantage of the cooperation opportunity with Jaguar Land Rover, on the one hand it is responsible for the production of some Jaguar and Land Rover models, on the other hand it absorbs foreign technology and vigorously develops independent models.
Although Chery Automobile is making continuous progress, Geely and Changan have not stopped in recent years. Harvard's SUVs are selling extremely hot, Geely is also constantly making layouts, and many joint venture brands are chasing after them. , but only with competition and pressure can there be motivation. Although the development of domestic automobile brands is relatively late, we Chinese are good at creating miracles. I believe that domestic automobile brands will get better and better in the future.