Xiao Bai, who first entered Amazon, basically has no strong financial strength except the second generation of officials, the second generation of officials and the second generation of officials. Therefore, from the perspective of cost saving, try to choose some products weighing less than 500g as the first experiment to enter Amazon. As we all know, the cost of the first stage now accounts for a large proportion of the whole operating cost, and some even account for half of the product procurement cost. So in the case of insufficient financial strength, it is recommended to choose a lighter one. At present, the price of air transportation to the United States is around 32 yuan. If it is too heavy, the cost will soar. Some people may say that I can go by sea. Yes, there are Mei Sen Express and Yantian Slow, and there are other low-cost modes of transportation, but the price is directly proportional to the time limit. Have you ever thought about how long the delivery cycle is? That means that you have invested 1000 yuan now, and it may take about 60 days to get it back. In the middle, you have to continue to invest in supplements, and with other expenses, your capital chain will be under considerable pressure. Once the capital chain is broken, your Amazon entrepreneurial journey will also announce the end of the game.
2. Does not include sensitive goods, dangerous goods and other categories.
Sensitive goods refer to some liquid, powder, battery and odorous products. Many service providers of these products are unwilling to accept them, so they need to find people who can take the first route of sensitive goods to operate them, so this invisibly increases the difficulty and cost of your delivery. There are many uncertain factors in the transportation of sensitive goods and dangerous goods, which constitute some hidden anxiety factors before your products are sent to Amazon warehouse in the United States. If something goes wrong in the middle, it will lead to this product.
3. Try not to choose products that need category audit.
We all know that some categories of Amazon are not open to third-party sellers, some categories are not open to buyers outside the United States, and some categories are semi-open, that is, you can sell them if you want, but you must first pass Amazon's category review. Such products are usually closely related to people's health, such as baby products, vehicle accessories and food-related products. Amazon ensures that the seller has certain strength and qualification to operate these goods through category audit, and the passing rate of category audit is not 100%, which means that if the audit fails, the time and energy you spent on selecting goods in the early stage will be wasted. Some people may think that there will be less competition for such products, and Xiaobai should decisively enter these fields. My point is not against Xiao Bai joining these categories. I just suggest that Xiao Bai should enter after he has some operating experience, and it will be more convenient to deal with these problems then.
The profit of new products should not be too low.
There is a saying that all operations that are not for profit are hooligans. Of course, the ambition of some super sellers is not to make a little money by selling goods. Their ambition is to continuously expand sales and scale, finally make a good-looking financial statement and successfully list it on a stock exchange, and then pat their ass and take money and leave. But as Xiaobai, we want to make money like Amazon. If the price of a product is too low and the profit is too low, then the product has no profit space and loses the meaning of operation. At present, the operating cost of Amazon is high, and the cost per click of some PPC advertisements is $2 or even $4. If the price of your product is too low and the profit is not high, then in the end you are just working for your brother-in-law. It is suggested that the starting product price should be controlled between 15-35 USD.
5. Avoid the categories of oligopolistic brands
Amazon has opened its doors to third-party sellers for many years, and Amazon has more and more self-operated products. Some of these sellers with strength, technology and resources have made their brands bigger and stronger, and they are basically in a monopoly position in the industry. If you enter this category to compete, the outcome will often be miserable. Imagine that your new product reviews are only single digits, while your competitor reviews are already 2000+. This gap can not be solved in a short time, and it will directly lead to the horror of your housing conversion rate and click-through rate, and then the click cost of PPC advertising remains high. Just like you know ANKER's powerful strength, but you just want to choose charging treasure as your own product. Small white sellers should try to avoid the sharp edge of big sales and find some blue ocean of short stories, which can also be very moist.
6. The market capacity should not be too small
To put it simply, the top 20 sales of this sketch category should not be too small. If even the best-selling books of short stories only sell five books a day, there is no practical significance for you to enter this category. There are many paid software to detect the sales of competitors. In the past, you can find the daily inventory by querying the stockonhand, and then estimate the approximate daily sales. However, this loophole has been blocked by Amazon. Now it is the most convenient and accurate method to detect through paid software, and the cost is not very high. Someone asked me which software is easy to use. In fact, each has its own advantages and disadvantages, depending on the specific needs. If you really don't know how to choose the product selection software, then I can only tell you to ask Du Niang.
7. Give consideration to the ranking of both categories.
On the list page, there is a bestseller ranking, which is a big category ranking, that is, Amazon's first-class category ranking. There will be one or more small category rankings below, usually four or three categories. These two rankings are usually ranked according to sales volume and are recalculated every hour, which means that the ranking of each list will change differently every hour. What I want to say is that you should pay attention to the ranking of small categories of products you choose, but pay more attention to the ranking of large categories. For example, some products rank in the top three in the short category, but they rank outside 30,000+in the big category, indicating that the market capacity of this product is very small and it is not suitable for entering this category.
8. Try not to choose seasonal or festive products.
Take Amazon America as an example. There are many festivals in America every year, such as Halloween, Christmas and Thanksgiving. You should try to avoid these seasonal products, because once the season is over, the products will be unsalable, and the long-term storage fee will make you breathless, either spend money to destroy them or move them to overseas warehouses, and wait until next year to find an opportunity to continue selling them. Therefore, Xiao Bai, a new entrant, should try to avoid such products, and try to choose products without seasonal and holiday characteristics, which can be sold all year round to minimize the risk of product selection mistakes.
9. Do a good job of inquiry to avoid the occurrence of infringement.
As we all know, the protection of intellectual property rights in the United States is very strict, almost harsh. If you sell a T-shirt with a small Disney design or words, your items will not only be deleted, but your store will also face the result of inspection or closure. Before determining a product, it is best to go to the relevant patent websites in the United States to inquire about the patent situation to avoid such low-level mistakes as infringement of intellectual property rights.
Product selection is a very grand topic in Amazon, which may last for three days and nights. I have other work to do today, so I will tell you for the time being. Later, I will take time to continue to discuss the topic of choosing products by white sellers. I hope you will continue to pay attention to The New Yorker. Let's work together to make more American brands shine in China!