Mercedes-Benz is a German automobile brand famous for its luxury and high performance, and its headquarters is in Stuttgart, Germany. Its products include all kinds of passenger cars, medium and large commercial vehicles. Mercedes-Benz is a member of Daimler.
Mercedes-Benz S Series (introduced by 1886) has the longest wheelbase among Mercedes-Benz cars, and its main competitors are BMW 7 Series, jaguar XJ and Audi A8. After World War II (1947), Mercedes-Benz E-Series went public, and its main competitors were BMW 5 Series, Audi A6 and jaguar XF.
E means "Einspritzung" in German, which means that the engine uses a more efficient fuel injection system instead of a carburetor, and the fuel injection engine is generally changed to the initials of Executive. During the Cold War, mercedes benz c Series was introduced, and its main competitors were jaguar XE, BMW 3 Series and Audi A4.
Mercedes-Benz brand identity source:
Daimler applied for the patent of the triangle star logo in 1909, but Mercedes-Benz belongs to the circular badge. Daimler's logo comes from Daimler's letter to his wife. He thinks that the stars he draws on the house at home will bring him good luck. This three-pointed star also symbolizes the development of Mercedes-Benz in three directions: land, sea and air.
1909, in order to commemorate the mass production of his VELO car, Mr. Daimler changed the gear pattern in the trident to laurel branches to show victory. The "Mercedes" in the logo was taken from the name of his beautiful daughter, Austrian car dealer emil jellinek. "Mercedes-Benz" means lucky in Spanish. Unfortunately, this beautiful woman died in an unhappy marriage at the age of 40, but the practice of naming after her spread like wildfire.
The logo of Mercedes-Benz was originally Mercedes-Benz, surrounded by wheat ears. 1926, Daimler merged with Mercedes-Benz, and the star logo and the ears of Mercedes-Benz finally merged into one, with the words Mercedes-Benz below. Later, the ears of wheat were changed into rings, and the words Mercedes-Benz were removed. With the merger of the two oldest automobile manufacturers, the factory once again applied for a patent right for the trademark. The star logo on this ring has evolved into today's pattern, which has been used to this day and has become one of the top ten famous trademarks in the world.