At the beginning of 22, most listed companies were affected by the epidemic and fell into different degrees of revenue decline. However, what often tests the brand power of listed companies most is not only the revenue ability when the industry is good, but also the recovery ability of business development when the industry is tired.
as the "first mattress stock in China", Xilinmen's share price has been rising for three consecutive days since its annual report was released on March 1th, with the rising rate as high as 16.5%, and its total market value has exceeded 1 billion, which is double the market value achieved in May last year. Not only that, since 219, Xilinmen has experienced a trend of rising for three consecutive years. From 219 to 221, it achieved an increase of 68.16%, 25.29% and 34.6% respectively.
Getting rid of the epidemic haze, Q4' s profit increased by 43.34%
Focusing on the furniture market, according to the data released by the National Bureau of Statistics, the domestic furniture industry's GDP in the first quarter was 2,65.4 billion yuan, down 6.8% year-on-year; The total retail sales of social consumer goods was 7,858 billion yuan, down 19.% year-on-year. In the case that the whole industry is caught in the "cold winter", the speed of corporate profit recovery has become the focus of investors' attention.
so, how did Xilinmen perform? From the 22 annual report released by Xilinmen, the overall revenue reached 5.623 billion yuan, up 15.43% year-on-year, and the overall non-net profit increased by 18.35% year-on-year. After experiencing the impact of the epidemic in the first quarter, Xilinmen continued to climb in the other three quarters, especially the non-net profit deducted from Q4 increased by 55% year-on-year, and its profitability continued to improve.
from the analysis of revenue growth rate of Xilinmen in 22, the revenue growth rate in the first quarter to the fourth quarter was -13.58%, 3.98%, 12.78% and 42.8% respectively. At the same time, from the perspective of the growth rate of homecoming net profit, the growth rate of homecoming net profit in the first quarter to the fourth quarter was -331.38%, -25.32%, 2.47% and 43.34% respectively.
it is worth mentioning that Xilinmen's business performance in the fourth quarter was outstanding, and both the revenue level and the net profit level returned to the mother achieved considerable single-quarter growth. Among them, the single-season revenue in the fourth quarter of 22 reached 2.17 billion yuan, a year-on-year increase of 42.8%. The net profit of returning to the mother was 133 million yuan, a year-on-year increase of 43.34%. As for the deduction of non-returning net profit, it reached 146 million yuan, a year-on-year increase of 15.32 times.
in addition, according to the latest annual report data, Xilinmen's net operating cash flow reached 74 million yuan, up by 48.46% year-on-year, which means that the operating cash flow of listed companies has been well improved. The substantial improvement of operating cash flow of listed companies, to a certain extent, reflects the increasing anti-risk ability of listed companies, which will be more comfortable in dealing with sudden tests.
the market continues to be positive, and the long-term value of the stock is booming
Behind the rapid increase of Xilinmen's profit, it has something to do with divesting the film and television business and focusing on its main business. Judging from the latest trends of the company, the net goodwill of 343 million yuan of Shengxi Huashi has been transferred to assets held for sale, and the balance of the company's goodwill has dropped to 195 million yuan. The film and television business will no longer be included in the scope of the company's consolidated financial statements.
The joy of divesting the film and television business has become more competitive in the bedroom furniture market with mattresses as the core. According to statistics, in 22, Xilinmen's online distribution channel revenue reached 2.41 billion yuan, achieving a growth rate of 31.63%. At the same time, Xilinmen's online revenue increased by 36% year-on-year, ranking first in the sales of mattresses on Tmall platform for three consecutive years, and also becoming the first brand of mattresses on Tmall, JD.COM and Suning.
Good market response stems from Xilinmen's unique capacity advantage. As the only enterprise in the traditional furniture industry that has built its own complete intelligent research and development, Xilinmen has the largest bedding manufacturing base in Asia, occupying its core competitiveness with the capacity advantage of 6 million mattresses per year.
it is not difficult to see that, from the multi-dimensional perspective of comprehensive environmental changes, revenue growth rate and market reaction, Xilinmen has become the backbone of continuously stimulating market vitality, and the profit space has long-term kinetic energy. I believe that in the future, with its unique brand matrix of sleep technology, Xilinmen will cover more consumer groups and open up different consumer markets, and its market prospects will continue to be good.