The dust of Nike’s “Air Cushion Gate” has settled: return the goods within 90 days and pay 3 times the compensation
Details:
According to the statement of Nike Commercial (China) Co., Ltd. , starting from today (3rd), within 90 days, we will return the defective Nike air-cushion shoes and provide three times the compensation. The uproarious Nike air cushion scandal has finally settled. Whose alarm bell has been sounded by well-known brands being repeatedly blacklisted?
At this year's CCTV 315 party, Nike became the target of public criticism - on Nike's Chinese official website, a classic basketball shoe was said to have Nike's patented ZOOMAIR air cushion. However, it was confirmed that there is no so-called air cushion at all. It is understood that more than 300 pairs of this shoe were sold in one day. After all kinds of wrangling, Nike finally relented and announced on Weibo that for consumers who had purchased the shoes in question, they would take back the goods and provide a one-time full refund and RMB 4,500, which is equivalent to three times the original price.
Nike’s official customer service told reporters today: This issue is the responsibility of our relevant personnel. If this is indeed the case, if your item number is indeed the Hyperdunk 2008 men’s basketball you saw online Shoes, after registering for you, someone will help you handle it later. But if it were not for this product number, there would be no triple compensation.
In April 2016, Nike Basketball’s official Weibo released a message that the replica version of the Hyperdunk 2008 basketball shoes worn by NBA star Kobe Bryant when he won the championship in Beijing in 2008 will be sold in limited quantities in Nanjing. Mr. Lang became the lucky winner in this sale and grabbed two pairs of shoes at a price of 1,499 yuan per pair.
However, since then, relevant law enforcement agencies have stationed at Nike’s Shanghai company headquarters to conduct investigations. In the early stages of the investigation, Nike issued multiple versions of the statement, and the compensation details were also revised several times. However, what they never let go of was that CCTV 315 The situation reflected at the party was just a "wrong description" of the product, not a quality problem.
Peter Zhang, the relevant person in charge of Nike, said: "We have some description errors, or more serious errors."
According to the provisions of the "Consumer Protection Law": Operators in If there is fraud when providing goods or services, compensation for the losses suffered by the consumer shall be increased according to the consumer's request, and the increased compensation amount shall be three times the price of the consumer's purchase of the goods or the fee for receiving the service. To this day, although Nike has lowered its head, whether it is the "messiness in the wind" of the relevant person in charge of Nike when facing the crisis, or the various shirks of responsibility in handling the problem afterwards, it really makes Nike's credibility greatly reduced.