Ningbo enterprise technological innovation case
Dafeng Industrial:
On the road from excellence to excellence
In the severe economic situation last year Under the situation, Zhejiang Dafeng Industrial Co., Ltd. not only "overwintered" smoothly, but also achieved a "blowout" development: the annual contract transactions, sales revenue, payment recovery, and total profits all increased by more than 50% compared with the previous year. The company continued to recruit talented people and increased employee wages and benefits amid the wave of layoffs and salary cuts in the industry, and quickly entered the spring of development in 2009.
"The reason for such achievements is that 'Dafeng' has always been committed to the pursuit of excellence." Fenghua, chairman of the company, told reporters that in pursuit of excellence, an enterprise must first have its own strategy. With a strategy, With the goal of development, we will not lose our way and develop blindly, and we can better seize opportunities and achieve sustainable development. After more than 10 years of exploration and development, "Dafeng" finally established the development strategy of "consolidating and developing existing industries, integrating internal and external resources, and striving to become a system integration supplier."
For a company, the quality of marketing is directly related to whether the company's products can win market competition. In the face of market changes, "Dafeng" has set up offices in major cities across the country, its sales network covers all domestic provinces and cities, including Taiwan, and has established a large-scale professional sales team; overseas, "Dafeng" also established American Dafeng Company, European Dafeng Company, etc.
With both internal and external combinations, Dafeng’s products can be found in Chinese theaters, auditoriums, TV stations, and sports venues, and are exported to Japan, the United States, Canada, Europe, Australia, Africa and other international markets. Even in 2008, which was affected by the financial crisis, "Dafeng" still successfully signed a stage machinery engineering project contract worth more than 7 million euros for the Russian National Theater in October, completing the largest export contract in the industry. Recently, the negotiation between "Dafeng" and the Taichung Grand Theater project, Taiwan's largest opera house, has come to an end, and it is about to win a large order of nearly 100 million yuan for "Dafeng".
“If an enterprise wants to be based on long-term development, it must stand at the forefront of technology and form core technologies with its own characteristics and independent intellectual property rights. Only in this way can it have real competitiveness.” Fenghua introduced He said that "Dafeng" has always attached great importance to technological innovation, and its research and development innovation work has always been at the forefront of the domestic industry. At present, "Dafeng" has established professional design institutes in Yuyao, Hangzhou and Beijing. While independently carrying out R&D and innovation work, "Dafeng" also attaches great importance to cooperation with scientific research institutes and international peers to enhance its own R&D and innovation capabilities.
Continuously improving the technological content of products through technological innovation has enabled "Dafeng" to lead domestically and internationally in a number of technological application innovations, such as the developed flexible rack lifting device and the multi-functional mechanical stage for television stations. Seven products, including anti-aging and flame-retardant hollow seats, were included in the Ningbo Municipal New Product Plan. Among them, the flexible rack lifting device is a new breakthrough in stage machinery technology. It is the first in the world and has obtained a national utility model patent; the Internet remote monitoring technology is an epoch-making innovation in the field of stage machinery control; the automatic opening of the skylight won the 2008 Ministry of Public Security Award The second prize of the Fire Department Science and Technology Award Achievements Promotion Award (the first prize is vacant).
Today, Dafeng Industrial’s public seating products account for more than 75% of the domestic market share; the market share of stage machinery and equipment also reaches 60%; the movable grandstand products have occupied the market share from CCTV to various provinces More than 95% of the activity stands of city and county-level TV stations are used. (Wang Lan and Wu Jing)
Geely Automobile:
For a beautiful pursuit
After nine years of growth, Zhejiang Geely Automobile Co., Ltd. has developed into China’s independent A typical representative of the brand automobile manufacturing base, it is also the core strategic development base of Geely Holding Group that integrates the research and development and manufacturing of complete vehicles, engines and transmissions.
“Geely’s success lies in innovation.
"General Manager An Conghui said that Geely has always had a beautiful pursuit, which is to build the best car factory in the world, build the safest, most environmentally friendly, and most energy-saving cars, so that Geely cars can travel around the world. But The company has a low starting point and faces the technological blockade and market monopoly of multinational companies. This determines that "Geely" must create a new world for itself through innovation.
Where to start in the face of innovation? Based on the actual situation of domestic and foreign automobile manufacturing industries, "Geely" first introduced the excellent performance management model and set development goals: starting from the simplest technology, starting from talent training, starting from the construction of parts system, starting from standards and specifications, and first Focus on the low-end market, then enter the mid-level sedan market, continue to form core competitiveness, and eventually achieve export sales of two-thirds of its products.
With a realistic positioning and development concept, "Geely" takes a step forward. A step in this direction. Through unremitting efforts and hard work, "Geely" has achieved many results in technological innovation: the independently developed 4G18CVVT engine has a power of 57.2kw, which is at the "world's advanced, China's leading" level. ; The self-developed Z series automatic transmission has filled the gap in the domestic automotive field; the self-developed EPS has pioneered the domestic automotive electronic intelligent power steering system... As of now, "Geely" has obtained 200 various patents and is applying for them There are nearly a hundred patents.
Automobiles are talent-intensive and technology-intensive products. Without first-class talents and technology, building automobiles is impossible. For this reason, "Geely" is famous all over the world. It recruits talents extensively and focuses on cultivating the quality of front-line employees and providing them with a platform for entrepreneurship and innovation.
An Conghui told reporters that Toyota Japan has a famous "creative thinking system" that believes in good products. It comes from good ideas. The company has been using a rational suggestion system to stimulate creative thinking among all employees. “Since entering the automobile manufacturing field, I have been studying Toyota’s success and found that the core of its success lies in the adequacy of its corporate culture. It mobilizes people's enthusiasm and creates a good atmosphere in the enterprise where everyone is the owner of Toyota and everyone represents Toyota's image. ”
Realizing this, An Conghui began to study a corporate culture suitable for tapping the potential creativity of Geely people. In 2007, an original management method with "Geely" characteristics - the "Source Power" project began Implementation. The so-called "source power" project is to give employees full voice, evaluation rights and supervision rights, through leading cadres to serve employees, and functional departments to serve the front line, to achieve the purpose of solving practical problems and implementing good suggestions, thereby enhancing The sense of ownership of employees fully stimulates the wisdom and strength of employees and promotes the sustainable development of the company.
"Geely's" "source power" project delivers a steady stream of power to the development of the company: "ideas within the company." There are more and more "kings". From June 2007 to June 2008, the company received 64,735 suggestions, creating a cumulative economic benefit of more than 250 million yuan. "Now the number of effective proposals per employee per year has reached 7. 9 items. "An Conghui said that the "Source Power" project has successfully mobilized the enthusiasm and participation of all employees in innovation.