1. Does Tmall's refusal have anything to do with expired flowers?
The refusal of Tmall to settle in has little to do with the overdue of the flower garden.
Because it doesn't matter much, Tmall's presence is linked to the company, depending on the company's strength: store operation, company, financial statements, business plan and other information.
The failure to enter the Tmall store may be due to the lack of experience of the merchants, or the incomplete understanding of the corresponding investment requirements and market development needs of Tmall Mall.
Second, the reason why Tmall was rejected;
1, trademark problem
(1) trademark requirements
Tmall does not accept brand opening applications that have not obtained the trademark registration or trademark acceptance notice issued by the State Trademark Office, nor does it accept applications for pure graphic trademarks. In order to highlight the uniqueness of the store, some merchants will choose special symbols when naming the store, but in fact some symbols can't be used, which also affects the application of Tmall.
(2) The trademarks are too similar
In order to protect the rights and interests of merchants, the platform will check similar trademarks during the audit, so don't register trademarks similar to well-known brands. Such trademarks are usually not applicable. If the registered trademarks are already very similar, you can consider opening a franchise store or specialty store instead of a flagship store.
(3) Trademark status
Trademark status includes change, transfer, rejection and review. In order to facilitate the use of the transferred trademark, many merchants need to note that if the trademark is still in the transfer state or has been transferred, they need to provide the Notice of Acceptance or the Certificate of Transfer issued by the General Administration of Trademarks of China in addition to the Trademark Registration Certificate or the Notice of Acceptance of Trademark Registration.
2. Tmall's entry information
Before applying to settle in, merchants must know what qualifications they need for the category they are about to settle in, and the stamp must be stamped. As long as one of the various qualification certificates does not meet the standards, it will not be able to successfully enter Tmall Mall.
3. Brand influence
Brand influence is an important factor for Tmall to settle in, and the platform will evaluate the applied brands.
(1) Make it clear that the brand positioning, style and audience should be generally unified.
(2) Brand management strength: brand establishment time, offline or other platform operation. If the Tmall store is closed, it can be renewed or transferred without serious violations.
(3) Enterprise strength: information on the operation, financial statements and operation plans of shops and enterprises.
(4) Brand features: there are original designer brands or special services.
4. Product problems
(1) product reputation
Tmall Mall takes the high-end quality route, so the products it sells have had word-of-mouth problems, such as a large number of complaints, which are sure to fail.
(2) product innovation
Tmall welcomes brands with innovative products to settle in, so brands with many patented products, or products that have been innovating all the time, will be easier to pass Tmall's audit. This item can also be highlighted in Tmall's PPT operation plan.
5, the company's problems
Tmall has certain requirements for the registered capital of the company. The registered capital of most categories should be greater than or equal to RMB1100,000 yuan. The company was established in accordance with the law and has been operating continuously for more than two years. Therefore, Tmall's requirements for the company are becoming more and more strict.