In recent years, many American companies have grown up in the technology industry, such as Apple, Google, Microsoft, Intel, Oracle, AMD, Nvidia, Qualcomm, Broadcom, etc. They occupy positions in many fields around the world. Huge market share.
Many of them have a monopoly position and have formulated some rules themselves, thus making huge profits. They also actively responded to the orders from above and cut off supply to other areas, which caused a lot of dissatisfaction. , the counterattack also began.
Europe has always been rude when it comes to the monopolistic behavior of US companies. It has repeatedly launched investigations into Apple, Google, Amazon and other companies, and also imposed certain fines. Some time ago, the Netherlands fined Apple 450 billion euros for nine consecutive weeks.
Later, in order to further strictly manage and regulate the behavior of giant companies, the European Union also unanimously passed the "Digital Market Act", which is aimed at giant companies such as Apple and Google. If they do not comply with the rules, they can be punished Severe penalties.
App stores like Apple and Google restrict users from using third-party payments and cannot uninstall pre-installed applications.
Not only is this bill targeting monopolistic behavior, Europe also understands it when it comes to chips. The U.S. has implemented several rounds of sanctions, causing many U.S. companies and other companies that use U.S. technology to cut off supplies to Huawei. Later, it was discovered that it also suppressed European companies.
Because many American companies later obtained licenses, but European companies did not, this seemed to allow American companies to expand their market share.
To this end, the EU also passed the Chip Act and plans to invest 43 billion euros to enhance Europe’s local chip manufacturing capabilities and increase its share and influence in the global chip market. It also plans to launch independent mass production in 2030. 2nm chip.
In recent times, these giant US companies, as well as those using US technology, have successively announced the suspension of supplies or cessation of services to Russia. The companies mentioned at the beginning of the article are among them, as well as TSMC. , Samsung, ARM and other companies.
Of course, the Russian region has also implemented a series of countermeasures. Recently, Russia took action again and directly targeted Google, announcing a mandatory fine of 7.2 billion rubles because the Google platform failed to delete prohibited content in accordance with local policies.
Google was the first to taste the bitter consequences of the supply cutoff. Of course, this is just the beginning, and companies participating in the supply cutoff will bear greater consequences.
First of all, companies that cut off supply will suffer considerable losses. If supplies are cut off to Russia, we will naturally have to bear the losses. For example, Apple, Samsung, etc. suspended supply, and Russian users began to choose mobile phones from Chinese companies. Huawei's sales increased by more than three times.
Apple, Samsung, etc. also stopped the payment function of local mobile phones, which naturally replaced them, affecting a certain amount of revenue.
There are also those software companies that have implemented supply cuts. Russia has directly decided not to recognize their copyrights or patents, and has even opened the largest local resource website. There is no need to pay for software from Microsoft, Oracle, etc. Of course it was a loss.
Secondly, the market will be completely lost. In terms of semiconductors, the eight major chip giants including Intel, Qualcomm, Nvidia, TSMC, and Samsung have implemented supply cuts. Russia has decided to implement independent substitution, first moving the foundry to mainland China.
Then, a semiconductor development plan was formulated, with plans to invest 3 trillion rubles to develop the local chip industry chain. The short-term goal is to increase 90nm chip production capacity by the end of this year, and the long-term goal is to achieve mass production in 2030. 28nm chip.
With this series of actions, Russia is trying to get rid of restrictions on semiconductors, and companies that cut off supply will completely lose the Russian market.
Furthermore, it is unlikely to return. Of course, in terms of communications, there are also companies that have cut off supply, namely Ericsson and Nokia, two European companies. Ericsson was the first to take action and announced the suspension of supply to Russia early, and later announced an indefinite suspension.
Then Nokia announced its withdrawal from the Russian market. Of course, Russia also took action, first strengthening communications cooperation with Huawei and other Chinese companies. Then it invested 900 billion rubles to develop the local ICT industry and get rid of dependence on Ericsson and Nokia.
Once Russia deepens its cooperation with Chinese companies and local industries develop, it will be impossible for Ericsson and Nokia to return.
In this case, it is not just Google that will suffer the bitter fruit, but other companies that will cut off supply will also taste the bitter fruit!
In fact, it is not just Europe and Russia that are taking action, other regions are also affected. They have all been affected by the monopoly or supply interruption of US companies, so they have also introduced measures to counterattack. So in the future Such a market is bound to change!