In life, we often encounter "pirated" snacks. They are similar in appearance and taste to the genuine ones. They have different names, but they are very similar. Consumers don't notice for a while. , you may buy the wrong thing, but after all, pirated things are not as popular as genuine ones.
1. Authentic: Pulsating
Copycat: Bingdong, excited, chanting
2. Wangzai milk and Wangzi milk, if you don’t look carefully, you can still I thought they were twin brothers, and there is Wanghao milk!
3. Wangzai Milk Candy - Pretty Boy Milk Candy, will you look pretty after eating it?
4. Coca-Cola - Thirsty Coke, it still tastes like chrysanthemum. Well, this is a flavored Coke!
5. Authentic Deluxe, transformed into a new one, not all milk They are all called - Special, Special, Special Nongsu?
6. Master Kong - Kanglibao, why not Jianlibao?
7. Since Master Kong has been faked, I will come too. One - ten!
8. I happily bought Haojia, but I didn’t expect that what I bought was Haoba!
9. Ah, potatoes—ah, potatoes , sigh!
10. Sprite turned into "Leibi", which scared me! And Kang Shuaibo? Absolute! Should there be braised beef noodles - braised noon noodles?
11. Golden Arowana - Golden Dragon King, well, the carp jumped over the dragon gate and turned into a dragon , nothing wrong!
12. Oreo is considered the most successful copycat, but I didn’t expect that even I would be copied. God has reincarnation, and no one will be spared hahaha!
Oreo, which is now a very popular snack in major supermarkets. And on Valentine’s Day, it is also the most popular food. Many people will give this snack to the person they have a crush on. Because Oreo uses the pinyin of Jiugongge, the typed word is "secret love". The little secret hidden in the Oreo thought.
Who would have thought that this brand that is so fun and popular all over the world was once a copycat.
Before Oreo, there was a biscuit called "Hydrox". In 1908, it launched a sandwich biscuit consisting of two pieces of chocolate shortbread and cream filling, and then successfully launched it on the market. Oreo appeared on the market in 1912, so it was clear who was the pirate.
It is said that Hydrox also sued Oreo due to "plagiarism".
However, due to patent issues, the court finally determined that Oreo did not violate the law. Then, Oreo completed the overtaking in the corner, leaving Hydrox behind.
The appearance and taste are extremely close to Hydrox, and the price is much higher than Hydrox. How did Oreo manage to catch up from behind and become the darling of the market?
First of all, Oreo has clarified its product positioning: focusing on making American-style sandwich biscuits full of childlike fun. In order to match the product positioning, on the one hand, Oreo continues to strengthen the attributes of its American-style sandwich biscuits with highly recognizable black and white colors; on the other hand, it uses "twist, lick, and dip" The advertising campaign made Oreo deeply rooted in the hearts of the people.
Secondly, compared to Hydrox, Oreo is more willing to spend money, especially on advertising and promotion. This is also an important reason why it has caught up from behind and gained wide popularity. It is worth mentioning that Oreo’s advertisements are also very interesting, with popular celebrities endorsing them, so the public’s impression is even more profound.
What other counterfeit products have you seen? Welcome to leave a comment below!