In the past ten years, the development of China's smartphones can be said to be "progressing by leaps and bounds", and its market share has also been step by step, gradually growing into the mainstay of the global smartphone market. However, in the past two years, regarding the "core The discussion of "technology" has been pushed to the forefront of the media time and time again, and facts time and time again tell us that key core technologies cannot be acquired, bought, or begged. Only by taking key core technologies into your own hands can you truly have the right to speak in the industry.
Recently, incoPat Innovation Index Research Center and IPRdaily Chinese website jointly released the "Ranking of Chinese Enterprises' Invention Patent Authorization in 2020". Overall, the number of domestic invention patent authorizations in 2020 (excluding Hong Kong, Macao and Taiwan) There are 523,214 applications, with Chinese applicants accounting for 83.09%. In terms of brands, many smartphone brands including Huawei, OPPO, vivo, ZTE, Xiaomi, Lenovo, etc. are on the list, among which Huawei, State Grid, and OPPO are on the TOP3 list. .
Unlike Huawei and State Grid, which have more than 30 years of development and nearly a century of development respectively, OPPO is a technology company that integrates software, hardware and services with only more than ten years of development. With 3,549 invention patent authorizations, Ranking third can be said to be an absolute testimony of strength. Of course, OPPO’s patent achievements in the past ten years do not stop there. Taking the current mainstream 5G technology in the communications industry as an example, OPPO has deployed in more than 20 countries and regions around the world as of December 31, 2020, completed 3,60 families of global patent applications, and claimed 1,40 families of 5G standard patents in ETSI, among which Ranked among the top ten in terms of number of 5G patent families in the world.
In the past year or so, OPPO has achieved full price range coverage from entry-level phones to high-end flagship 5G mobile phones, including OPPO A series, OPPO Reno series, OPPO Find series, etc. According to the domestic mobile phone market share data released by BCI in January, from December 28 to January 31, 2020, OPPO has ranked first in the country for 5 consecutive weeks, with the highest market share reaching 21.3%. Among them, OPPO’s latest model The 5G mobile phone Reno5 series can be said to be the mainstay of its sales, and it is currently difficult to find one in the offline market.
In addition to 5G technology, OPPO is also at the forefront of the industry in terms of imaging and fast charging. It has applied for more than 7,700 imaging patents globally and authorized more than 2,600 patents; it has applied for more than 2,950 fast charging patents worldwide. , with a total of nearly 1,400 authorizations, OPPO has opened flash charging patent licenses to 40 companies since 2018, becoming a beautiful business card for OPPO’s patent “going global” and expanding the circle of friends in the flash charging ecosystem.
We are not surprised by such results. After all, OPPO has focused on imaging since its debut, including dual-core focusing, ultra-clear image quality, ultimate beauty, electric rotating cameras, ultra-clear night scenes, and many other features. The familiar imaging technologies are all produced by OPPO, and in the currently hot-selling Reno5 series, OPPO has also officially launched its self-developed FDF portrait system, as well as AI radiant beauty and video enhancement functions.
Specifically, OPPO FDF full-dimensional portrait video technology system is the first and best portrait video technology system in the industry. It consists of a perceptual portrait engine and an image quality enhancement engine, both of which are respectively targeted at The subject of the portrait and the overall picture are optimized in a targeted manner to achieve the shooting effect of beautiful people and beautiful scenery at the same time. Coupled with the AI ??radiant beauty and video enhancement functions, the OPPO FDF full-dimensional portrait video technology system has once again achieved Leading the industry.
As for fast charging, that has been OPPO’s role in the past many years. From the early VOOC flash charging to today’s 65W super flash charging, OPPO has single-handedly made fast charging popular among the people. Until today, OPPO It is still the brand with the most popular fast charging in the entire industry. Super flagships ranging from 10,000 yuan to mid-range phones priced around 2,000 yuan have all implemented 65W super flash charging technology, the only one in the entire industry.
Numerous facts have proved that core technologies and key technologies cannot be obtained through begging. They have to rely on their own hard work. Independent innovation requires great courage and the perseverance of "sharpening a sword for ten years".
OPPO has always persisted on this road and has never given up. In 2019, OPPO founder and CEO Chen Mingyong also made it clear that OPPO will invest 50 billion in R&D budget in the next three years. We therefore believe that in the future OPPO will be able to achieve independent control of key core technologies and jointly promote the development of Chinese technology companies with domestic technology companies.