The standards for the Fortune 500 are: total sales volume and total profit.
The total sales volume of Haier Group is definitely among the top 500 companies in the world, but when calculating operating profit, it is far behind. The most important reason is that Haier is a manufacturing industry and a labor force. Intensive enterprises, so if it wants to become a high-profit enterprise, it must get rid of labor-intensive industries, so Haier began to "transform from the manufacturing industry to the service industry" last year.
I remember reading a book that divided companies into three types. The first type sells products, the second type sells services, and the third type sells standards. Haier only sells products in the first category, which require a lot of manpower, material resources and raw materials; the telecommunications industry, Wal-Mart, Carrefour and the like belong to the second category, selling services; while IBM, Qualcomm, etc. sell more standards, and the standards are At the highest level, of course, such a company not only sells standards, but also has its own products. Take Haier as an example. Haier's anti-electricity wall technology for water heaters has become an international standard. If other companies want to use this anti-electricity wall technology to sell products, they must pay Haier. For example, Hisense wants to sell products with anti-electricity wall technology. For water heaters, Haier is required to pay millions in patent fees every year. This is the standard, and they just sit back and collect the money.
If Haier wants to make a breakthrough in the field of white appliances, it must increase innovation and strive to be the leader in the industry. It will carry out technological innovation within the industry for refrigerators, washing machines, water heaters, air conditioners, etc., and lead the industry. The direction of development, in other words, is to create a monopoly in the industry (this statement is a bit unpleasant), which means that everyone must abide by the regulations I introduced, just like Qualcomm in the communications field and Intel in the network chip field. Industry standards are very important and powerful. Haier has a long way to go to get to this point!
The mobile phone industry is also an obvious example. For example, Nokia always says how many times Apple has infringed on its patent rights, Microsoft is chasing pirates all over the world, etc. This is the power of patents.
After China joins the WTO, our market has become more developed and our technology has become more mature. If Haier wants to develop, it must seek innovation around the world, absorb the power of the world, and absorb the wisdom of the world. Technology and talents will make this industry bigger and stronger!
Haier is now an international company. It has industrial parks and subsidiaries in Pakistan, Europe, the United States, etc., which is a unique advantage for the development of the entire Haier Group in the field of white goods. Opportunities, they can source local materials and absorb advanced technology and technology. I believe that Haier can break through the cage of manufacturing and develop well in the direction of service industry. This is also an inevitable trend, otherwise Haier will not be able to make leaps and bounds again. develop.
Finished!