The middle A of the logo of Chery Automobile Co., Ltd. is a variant of the word "people", which indicates the company's people-oriented business philosophy; The C characters on both sides of the sign surround upward, like a person's two arms, symbolizing a kind of unity and strength, forming an oval earth; The middle A extends upward at the fracture above the ellipse, which means Chery has unlimited development, unlimited potential and unlimited pursuit.
The whole logo is a cross-deformed design of the letters W and H, which is the initial letter of the word "Wuhu", indicating that the company's manufacturing place is Wuhu, Wuhu City, and the local government wants to do automobile projects for a long time.
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In 20 12, two cooperation projects of Chery won the second prize of national scientific and technological progress again. In terms of intellectual property rights, by the end of 20 12, Chery had applied for 775 patents1piece and obtained 5,364 patents, ranking first among local automobile enterprises.
On April 20 16 13, Chery released a brand-new logo and brand strategy, which marked that Chery made clear its development strategy of building a brand. 20 17 in may, Chery was awarded the best self-owned brand automobile enterprise in Chinese mainland in 20 16.
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