(1) Skimming pricing strategy. It refers to setting the price of the product very high in the initial stage of the product life cycle in order to maximize profits, just like skimming cream from fresh milk.
Companies can do this because some buyers subjectively believe that certain goods have high value. From the perspective of marketing practice, companies can adopt skimming pricing under the following conditions: there are enough buyers in the market and their demand is inelastic. Even if the price is set very high, market demand will not be significantly reduced.
High prices will reduce demand, thereby reducing output and increasing unit costs, but this will not offset the benefits brought by high prices. Even with high prices, we are still operating exclusively and have no competitors. This is true for products protected by patents. The price of a certain product is set very high to give people the impression that the product is a high-end product.
(2) Penetration pricing strategy. That is, the company sets the price of its innovative products relatively low to attract a large number of customers and increase market share.
From the perspective of marketing practice, companies must meet the following conditions to adopt penetration pricing: market demand appears to be extremely price-sensitive, therefore, low prices will stimulate rapid growth in market demand; the company’s production costs and operating expenses will increase with the increase. It will decrease with the increase of production and operation experience; low prices will not cause actual and potential competition.
(3) Satisfied with pricing strategy. Setting a moderate price when a new product is launched on the market not only ensures a certain initial profit for the company, but also makes it acceptable to the majority of customers. Satisfaction strategy is a simple and easy pricing strategy between high price strategy and low price strategy.
Extended information
Issues to pay attention to in real estate marketing strategies
1. Common methods of event marketing planning: Event marketing has attracted the attention of the majority of marketers and is universal. The event marketing planning methods include "interesting means, news means, lace means, celebrity effect means, public opinion means" and so on.
2. Be cautious in news methods: Since news events are restricted by various national regulations, we must be cautious in actual operations and must comply with various national laws and regulations. If you are not a news professional unit, it is recommended not to use.
3. Be careful about infringement: event marketing may involve various copyright, reputation, and image restrictions, so we should consider every detail in our actual operations, be careful about your reverse thinking, and consider the interests of multiple parties.
4. Be careful with words: In the actual preparation of our event marketing, we should carefully consider our words. From a search perspective, be careful with your words, avoid search engine sensitive words, and do not be suspected of national regulations. .
At present, many marketing planning plans are colorful on the surface, but in fact they are empty and useless. Many developers also feel that they have been deceived and think that "planning is useless." In fact, real estate marketing planning is not a eloquent planning text at all, but a behavioral method of how to grasp the real estate market promotion based on the real estate and through market awareness.
High-level marketing planning can not only reduce transaction costs when allocating resources for real estate projects, but also effectively avoid marketing risks. It is a careful and detailed real estate market operation strategy, and is the link between real estate marketing strategy and Proper use of tactics.
“The market is like a battlefield, and planning is like command.” High-level market competition has become a contest of planning and resourcefulness. Whoever relaxes a little will fall from the top of the real estate market to the bottom. We must not only oppose blind superstition in planning, but also avoid the one-sided thinking that "planning is useless."
Baidu Encyclopedia-Real Estate Marketing Planning