Take advantage of its own social attributes and huge user advantages, actively cooperate with offline large supermarkets, and provide value-added services around the improvement of shopping experience, precise marketing, comprehensive payment services and powerful members.
1. Shopping experience: Tencent's social traffic is transformed into personalized service, realizing accurate information push and marketing based on ID.
2. Payment innovation: Promote the small program "Sweeping Horse Purchase" and create innovative payment scenarios including face-brushing payment and self-service settlement.
3. Membership system: further build the digital membership ecosystem and explore the organic combination with the membership system in Tencent Ecology.
Microsoft
As the originator of foreign technology enterprises, Microsoft is not satisfied with yesterday's glory. Recently, the new retail technology developed by Microsoft can help stores realize unmanned sales technology similar to Amazon Go, scan mobile phones into stores, settle goods through sensors, and solve the problem of queuing for checkout. In fact, some advanced intelligent hardware manufacturers in China have been able to do this.
It is worth noting that in addition to developing retail technology, Microsoft is the second-ranked cloud computing service provider after Amazon, which can be used as the key infrastructure of e-commerce platform.
Wal-Mart (American chain enterprise)
As an offline retail giant, Wal-Mart is also actively embracing new retail in recent years. Recently, six patent applications were announced, including smart shopping carts, in-store inventory trackers and indoor drones. Intelligent shopping cart can help shoppers automatically browse the shelves in the supermarket and find specific products. In addition, it can also navigate to guide users to find the goods they need, from "people looking for goods" to "goods looking for people". In-store inventory tracker can automatically sense the change of in-store inventory, and can know the inventory situation without checking the inventory at all times, and replenish the goods in real time.
After reading the smart retail technology of these industry giants, I found that the new retail can still play so many tricks. But in the final analysis, everything must proceed from the actual needs of consumers in order to continuously improve the shopping experience in the new retail era.