The dispute of interests is the "black public relations" of repaying kindness.
This war can be roughly divided into two lineups on the Internet. Some people think that this is a "black public relations" between Gree and Oaks, while others think that this is a "reporting public relations" based on fair market competition and the company's own interests.
The feud between Gree and Oaks has a long history. From 20 10, Oaks poached more than 300 key personnel from R&D and quality inspection departments in Gree Electric, and then on 20 18, Gree Electric sued Oaks Air Conditioning for infringing six patents. Gree has been preparing for a long time, waiting for an opportunity to report Oaks at the key nodes of 18 e-commerce promotion, and severely "black" Oaks.
"Reporting public relations" maintains fair competition order in the market and strives for the company's own interests.
On June 10, Guan Wei, Gree Electric sent a tip-off letter to Oaks, claiming that its eight air-conditioning products were unqualified, and there was a big gap between the products and their advertised and nominal energy efficiency values, which seriously violated the national regulations. Eight inspection reports were issued, which proved that some air-conditioning projects inspected by Oaks did not meet the standard requirements and were justified. Aux's behavior of falsely marking the energy efficiency grade of air-conditioning products infringes on consumers' rights and interests, which is a deliberate act of disturbing the fair competition order in the market.
Therefore, it is concluded that this belongs to Gree's "reporting public relations" based on maintaining fair market competition order and for the company's own interests.
conclusion
The truth remains to be clarified, and the relevant regulatory authorities need to reveal the answer for us. But for consumers, don't worry too much, it will only make the whole market more transparent, and the advantages outweigh the disadvantages. (Content is taken from Microscience-Marketing Skills)