First, the nature is different.
1. Huawei mobile phone nature: It belongs to Huawei's consumer business and is one of Huawei's three core businesses.
2. Honorary nature: it belongs to Huawei.
Second, the age of establishment is different.
1. Huawei mobile phone was established in 1987.
2. Honorary founding year: born on 20 13 12 16.
Third, the brand value is different.
1, Huawei's mobile phone brand value: 20 15 years, Huawei was selected as the most valuable brand in brand Z 100, and ranked in the field of science and technology 16.
2. Glory brand value: 20 18 Tmall mobile phone double 12 battle report shows that glory won the double crown in mobile phone brand sales and single product sales.
Huawei
Has been in the mobile phone product line for dual-brand operation. Huawei's brand positioning in the middle and high-end market and advocating the "stupid bird spirit" are the scientific and technological trends of young people. At present, Huawei brands are divided into Mate series and P series, which have already had the double word-of-mouth effect of business and fashion.
Glory brand is divided into glory series and glory V series, one focuses on fashion and the other focuses on ultimate performance. From the perspective of products, Huawei emphasizes the tonality and quality of design; Glory is bold exploration and innovation. From the point of view of the market and consumers, the products of Huawei brand and Glory brand will cross and compete in price, but they are more complementary.
Reference to the above content: Baidu Encyclopedia-Huawei Mobile Phone