The differences between Xtep and Nike are as follows:
1. The materials used are different
Nike: full-grain leather, cowhide leather, suede, synthetic leather, Synthetic material, mesh surface, Lycra elastic fabric, Gore-tex waterproof fabric, Foamposite patented shoe body material, Drag-on wear-resistant material,
Xtep: carbon fiber rubber, traceless rubber, hard Rubber, rubber, wear-resistant hard rubber, raw rubber, soft rubber, midsole material, PU material, material, material, material
2. Different packaging
Italian Valentino generally uses cartons Packaging, size and color matching according to customer requirements or process order instructions. There are generally four packaging forms: mixed color mixed code, single color single code, single color mixed code, mixed color single code. When packing, attention should be paid to complete quantities and accurate color and size matching. A box mark should be painted on the outer box to indicate the number of customers, place of origin, etc., and the content should be consistent with the actual goods.
Zovanni Valentino uses inner packaging, which means that one or several pieces of clothing are put into a plastic bag. The style number and size of the clothing should be consistent with those marked on the plastic bag, and the packaging must be smooth and beautiful. Some special styles of clothing require special processing when packaging. For example, twisted clothing must be packaged in twisted rolls to maintain its style.
3. Different production management methods
Italian Valentino mainly conducts production orders, material requirements, master production schedule (MPS), workshop delivery and receipt, quality management and cost accounting. Among them, the master production schedule (MPS) is the focus of the entire production management subsystem, which can correctly balance production tasks, reasonably arrange production, and ensure an important guarantee for on-schedule shipments.
Zovanni Valentino is mainly responsible for Purchasing is fully controlled, including material preparation planning, requisitioning, purchasing, receiving and warehousing, and the materials in warehouse and orders in progress can be queried from different angles to make purchasing convenient and fast.
4. Different brand meanings
NIKE is a brand that is very auspicious in the eyes of Westerners, is easy to read and remember, and can be called loudly. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness. The Nike trademark of Nike is a small hook, with a simple and powerful shape, as fast as lightning.
At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.
Xtep is fashionable, sporty, avant-garde, fashionable, individual and free. Xtep has created a unique set of characteristic culture suitable for its own brand. Fashion, avant-garde, freedom and rebellion interpret the "Xtep" brand culture. High taste, high pursuit and strong innovation ability and vitality give the "Xtep" brand core value.
Sponsored La Liga Villarreal in 2011 Yaers became the first Chinese brand to sponsor La Liga. Under the guidance of the "Sports" strategy, Xtep hopes to take runners as the core, understand, guide and meet the needs of runners at different stages, build an Xtep running ecosystem, and create an environment where runners can "step in and be inseparable step by step" Runner service platform.
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