The development course of Jiangsu Longsao Green Food Co., Ltd.

On-the-spot record of Longsao's ten-year development

1998 One day, Zhu Jun, then the director of Zhuo Wei Grain Management Office, came across a report about grain deep processing in Xinhua Daily. Inspired by this article, this veteran who has been fighting in the grain industry for many years germinated a seed of entrepreneurship, that is, this seed eventually grew into a towering tree of "Longsao Food", thanks to the entrepreneurial passion of the director "Longsao People" headed by Zhu Jun.

After in-depth research on the production and market benefits of convenience food, Zhu Jun resolutely resigned and led some employees to start their own businesses. 1998 in March, "Longsao Food" company started construction, and positioned its production direction on instant rice noodles. Zhu Jun took people south to Zhejiang to inspect the production enterprises of instant rice noodles, north to Jilin to find the production formula of instant rice noodles, and then quickly launched a set of instant rice noodle production lines worth one million yuan. Half a year later, the factory was built, the equipment arrived and the formula was available. On June 9th 1998 10, Longsao Food Co., Ltd. was formally established. Unexpectedly, the subsequent trial production failed. The produced rice noodles turned out to be mushy, with no samples and no taste.

Products are the foundation of enterprises. Without products, how can enterprises stand on their feet? The winter of 1998 is a tough winter for the dragon sisters. They know very well that the pioneering road of "Longsao Food" has entered the first and most important barrier. "There's no turning back when you open your bow", it's better to give it a shot than to wait and die! At the critical moment of the enterprise's life and death, Longsao people who never give up began the journey of independent innovation.

From 1998 to 10, dozens of employees of Longsao Food devoted themselves to product research and development. In order to strengthen its technical strength, Longsao Food has successively established technical cooperation relations with Changchun Food Industry Research Institute, Nanjing Agricultural University and other scientific research institutes. In those sleepless days and nights, Zhu Jun led his team to tackle key problems of products. After numerous experiments, he accumulated a reasonable proportion of instant rice flour formula bit by bit and reformed the production technology of instant rice flour. 1May, 1999, delicious Longsao brand instant rice noodles were finally developed successfully. In July of the same year, Longsao Food launched Longsao brand instant rice noodles with the help of the East-West Commodity Fair held in Xi 'an, which successfully opened up the first market of Longsao Food. "Longsao brand instant rice noodles" based on Xi market, quickly radiated to the northwest, and then swept the country north and south.

Longsao, who has the courage to try and innovate, creatively improved the wet production process of convenience foods into dry production while making breakthroughs in products, which not only reduced the waste of raw materials, but also greatly improved the nutritional components of convenience foods. "Longsao Food" has also successfully developed the first fully automatic instant rice noodle production line in China, realizing the automatic forming, drying and packaging of instant rice noodles. At present, the production line and related technologies have successfully applied for three national patents.

In the eyes of Mrs. Long, the road to entrepreneurship in 10 is actually the pioneering and innovation in 10. With their wisdom and sweat, the United, hardworking and pragmatic Longsao people have watered this wonderful flower of Longsao food processing industry and produced one fruit after another. From the establishment of the factory to today, Longsao has achieved a solid leap in one year: 1998 10 9, Longsao Food officially established the factory,1999 May, Longsao rice flour products were successfully developed. It was put on the market in July of the same year and was very popular. In 2000, Longsao Food was successfully transformed from a collective enterprise into a joint-stock enterprise, further enhancing its market competitiveness. 200 1, Longsao rice flour was certified as "national green food". In 2004, Longsao trademark was awarded as a famous trademark in Jiangsu Province, and Longsao rice noodle was awarded as a provincial famous brand product. In 2006, Longsao rice noodles won the title of national inspection-free products. In 2007, Longsao Food Company produced the first self-developed automatic instant rice noodle production line. In 2008, Longsao Food was recognized as a national key leading enterprise in agricultural industrialization. Today, Longsao Food has developed into the largest rice noodle producer in China in just ten years, with fixed assets exceeding 100 million yuan, annual output exceeding 100 million yuan and profits and taxes of 23 million yuan. Longsao has more than 60 product varieties in 6 series, including instant rice noodles, snack foods and flavor dishes. Among them, instant rice flour products sell well in more than 20 provinces and more than 60 large and medium-sized cities, and the domestic market is second to none. In the next few years, Longsao will also focus on building Longsao Food Science Park and forming a systematic industrial chain. Strive to achieve an output value of 1 100 million yuan by 20 10. In another ten years, Longsao will develop into a large-scale food finishing enterprise with an annual output value of more than 4 billion yuan, and make Longsao a world-famous food brand.