Jordan sports infringement star Jordan was awarded 350,000 yuan in the first instance. What will be the future of sports companies?

Everyone should know the dramatic scene of Heng Xu. Jordan sued China Jordan for sports and lost the case. China Jordan Sports Company has always claimed that its LOGO is a table tennis bat, not a basketball. But after comparing with the original picture. Image coincidence rate. Up to more than 60%. However, China's laws are not in line with international law. Therefore, the rights and interests of star Jordan have not been safeguarded. Recently, Jordan sports infringement star Jordan was awarded 350,000 yuan in the first instance. This shows that China's laws are in line with international laws. China also pays more and more attention to the protection of individual rights and patents. So China is becoming more and more international. Follow the example of European and American countries to protect patents.

China Jordan Sports Company should be known to everyone. Every city has its own shop. Let's go in and have a closer look. You will find every item of it. Are imitating international brands. For example, China Jordan aj 1. Few people visit his shop. If he doesn't change in time, I think the future of the company is bleak. Of course, the company has also tried to transform the table tennis market. However, the development of table tennis in China is still unsatisfactory. Although table tennis is the national sport of China. Its popularization is also relatively easy. But the dependence on table tennis equipment. People are not as deep as basketball. A table tennis, a few dollars for equipment. Need highly antagonistic equipment. There are still some differences. So his transformation also ended in failure. In recent years, his imitation has intensified. This also made the star Jordan sue China Jordan Sports again. Of course, he won this time. Defend your own interests.

I think the future of the company will be very bleak. If he doesn't take the road of independent research and development. Continue to copy and imitate, then he has no place at home and abroad. A market like Putian. Are seeking transformation. How can such a big company survive without seeking transformation?

He has his own trademark. Do a good job in design and quality. As successful as Anta Li Ning. This is not impossible. Therefore, China Jordan Sports Company must think about its own way out.