New article 1
New article 1
New article 1
First, multiple choice questions
1. In the following discussion about color generation, C is wrong.
Without the action of light, there would be no color.
B color is a kind of vision
C We can see colors, which has nothing to do with the human brain.
We can't see color in the dark.
2. among the personality characteristics and performance characteristics of formal factors, the straight line characteristic is C.
Elegant and soft
B rich and kind.
Solid carbon steel
D. Anxiety and anxiety
3. Among the following colors, A has the highest purity (chroma).
Tangerine
B pink
C violet
French grey
4. Rich yellow includes the following color C in addition to yellow accident.
blue
B Qing
C violet
D green
5. Professional ethics requirements of advertising designers
obey the law
Dedication and integrity
Innovation and enterprising
American Broadcasting Company Inc (ABC)
6. Space refers to an objective form of material existence, defined by A..
Length, width and height.
B size, volume.
C direction
D height and figure.
7. Which B is not included in the elements of formal beauty?
A shape
B secai
change
D space
8. Primary color: it is the most basic () color C on the color circle.
first-class
two
three
D 4
9. the English word design is B.
advice
Bessigen
C AE
interfere
10. Which of the following is C that does not meet the packaging requirements?
A. Protecting products
Rationalization of packaging cost
C does not need to express the content clearly.
Facilitate transportation
1 1. What's wrong with people's visual habits is A.
A from left to right
from the higher levels to the grass roots
From outside to inside
D from big to small
12. among the characteristics of corporate logo, "Jane" refers to a.
brief and to the point
B simple
C reduction
D relax
13. The "beauty" in corporate logo features refers to A ..
beauty in form
B meihao
C mei
Man Mei
14. The purpose of design is the best.
beautify the environment
serve humanity
Innovative culture
Scientific practice
15. Among the following designs, C belongs to graphic design.
Garden design
furniture design
Movie poster design
Toy design
16. Among the modeling elements, the three most basic elements are.
Points, lines and faces
Graphics, colors and forms
C points, lines and colors
Points, lines and shapes
17.PS which of the following is the most basic component c of the image?
Node a
B color space
C pixel
D path
How many color channels D are there in the image of 18? CMYK mode?
A 1
B2
C3
D4
19. When converting a CMYK mode image into a multi-channel mode, the established channel names are all Alpha, specifically d.
Green, magenta and yellow
B all four names are alpha channels.
Four channels named black.
D cyan, magenta, yellow and black.
Second, the judgment question
1. Among all modeling factors, the shape, structure, space and light and shade of the object must be expressed as the visual image of the picture through lines and colors. C
2. Black, white and cyan belong to neutral color C.
3. a point is an absolute state, generally it presents a circle d.
4. Brightness is the most independent among the elements of color, which can be independently presented through the relationship between black, white and gray, without any tonal characteristics. D
5. Repetition, gradual change and radiation in plane composition are all regular osteogenesis D ..
6. imagine that everyone has it, and everyone will know C.
7. black is the lowest brightness in the color system, and white is just the opposite of C.
8. Design is a process of reorganizing and recreating information.
9. Whether it has the characteristics and significance of mass communication is the fundamental difference between graphic design and pure art work C.
10. The purpose of design is to create more unique things.
1 1. The emotion and symbolism of color are consistent with people's feelings and associations about color, and color itself has emotion D.
12. Human life style is the basic expression of design activities.
13. People's needs are divided into five layers, namely: physiological needs, safety needs, social needs, self-esteem needs and self-realization needs.
14. Book layout design, emphasizing that personal design style is the first C.
15. Trademarks are symbols, and symbols are not necessarily trademarks.
16. Regardless of the thickness, length, and light and shade, when the lines with the same conditions are configured, the closely arranged line group appears to be a little more D than the sparsely arranged line group.
17. anyone's face has two components: outline and filling C.
18. Composition is an inevitable process from concrete modeling to abstract modeling.
19. Three views are calibration attempt, style drawing and side view D.
20. The biggest feature of figurative graphics is to truly reflect the beauty of natural forms.
2 1. Product packaging can be divided into food packaging, medicine packaging, simple packaging, cosmetics packaging, etc.
22. Five elements of packaging and printing: manuscript, printing plate, ink, original printed matter and printing machinery D.
23. the value of graphics is to convey d.
24. Approximation, gradual change and contrast in plane composition are all composed of irregular bones.
25. Orderly arrangement and combination means that the characters are all of the same color C.
Third, short answer questions
1. Briefly describe the emotions of red, yellow, green, blue and purple.
Red: represents enthusiasm, unrestrained, joy and celebration. It symbolizes blood and represents exuberant blood gas. People who like red will devote themselves to work and love, and they are possessive, so it is difficult to give up everything. Enthusiastic and full of festive colors. Red is the most suitable color for young newlyweds, which can not only reflect the strong and bold personality of the host, but also show youthful vitality and luxury. According to another test, red can make the appetite peak. Red and white collocation, such as morning glow and nephrite, use the tenderness of white to slightly dilute the monotony brought by red and make the whole more changeable and lively. The collocation of red and yellow has an overwhelming enthusiasm, supplemented by the festive and auspicious color techniques of old-fashioned furniture, which will make the cabinets present a thriving new atmosphere.
It is a warm, impulsive and powerful color, which can accelerate muscle function and blood circulation. Because red is easy to attract attention, it is also widely used by various media. In addition to good visual effects, it is also used to convey the corporate image and spirit of vitality, enthusiasm, warmth and progress. In addition, red is often used as the color of warning, danger, prohibition, fire prevention and other signs. When people see red signs in some occasions or articles, they often can understand the meaning of warning danger without reading the content carefully. Red is the designated color for warning, danger, prohibition and fire prevention. Big red is generally used for striking, such as a red flag and a little red among evergreen trees; Light red is generally gentle, such as the layout of new houses and children's clothes. Crimson can generally be used as a foil, which has a deep and warm feeling. Red and light yellow match best, big red excludes green, orange and blue (especially dark blue), and neutral matches cream yellow and gray. Red represents passion, activity, burning, conquest, revolution and blood.
Yellow: Represents nobility and wealth. Rich in humor, cheerful, noble, full of hope, symbolizing people's spiritual realm, people who like yellow are smarter and have strong analytical skills. China has always admired yellow, which is a status symbol. Pale yellow can be matched with many colors to produce satisfactory results, such as blue, green and red. Bright apricot will create a youthful and unrestrained artistic conception.
In addition, eternal, calm and heavy black is more suitable for the elderly and people with status; For young people who like to show their personality and do exposed things, a touch of sweet orange is a good choice. In fact, everyone's hobbies and personalities are different, and they all have their own ideas about the choice of cabinet colors. It doesn't matter, as long as you like it, it's all home scenery.
Yellow is brilliant, with the brilliance of the sun, symbolizing the light of wisdom that illuminates the darkness. Yellow has golden light, symbolizing wealth and power, and is the color of pride. Among industrial colors, yellow is often used to warn of danger or remind attention, such as yellow lights on traffic signs, large machinery for engineering, raincoats and rain boots for students, etc.
Blue: It represents wisdom, sky and freshness. Symbolizing the deep sea, he is calm and calm, and it is not easy to express his true nature to people. Full of dreamy colors, it always maintains a clear and romantic feeling. In such a space, the cabinets look pure and lovely, which makes people think. In the shadow of nature, blue is more fresh and elegant, full of decorative atmosphere, especially suitable for white-collar workers who are nervous at work, so that the noisy soul can dock in a quiet harbor. Blue with other colors will also have unexpected effects. Blue and yellow cabinets are particularly fresh and eye-catching in sufficient light. The combination of the two shows maturity and elegance, complements each other and is flexible in harmony. Decorating the blue cabinet with orange adds a liveliness and vitality to the depths. Boldly use gray and blue as the main colors, and the chestnut color of the ultimate bind ugg boots will make people feel refreshed and refreshed. In addition, light blue is simple and clear; Deep blue, avant-garde, modern.
The color is a broad color, and the vast scenery of the sky and the sea is blue. Blue is the symbol of eternity and the coldest color. Pure blue shows a kind of beauty, gentleness, reason, peace and cleanliness.
Blue has a rational and accurate image because of its calm characteristics. In commercial design, most commodities or corporate images that emphasize technology and efficiency choose blue as the standard color and corporate color, such as computers, cars, photocopiers and photographic equipment. In addition, blue also represents melancholy, which is influenced by western culture. This image is also used in literary works or commercial designs with emotional appeals.
Green: represents life and vitality. Fresh, exciting and quiet. Calm, soft, comfortable, youthful and relaxed, pleasing to the eye. Green is an inexhaustible theme, because every change corresponds to the impression that nature gives to human beings, so green is suitable for all people who like it. From light green to gray green, and then to deep purple, the transition from outdoor to indoor is completed, which corresponds to the natural response of human vision to space. Light green is like the floor of the field, yellow is like the cabinet of autumn leaves, and dark green is like the desktop of pine needles, which makes people suddenly enlightened. The combination of light green and light blue makes the kitchen full of vitality. Living in a light green space, dreams are fresh. The bright and strewn at random green makes people seem to come to my valley.
Bright green is a very beautiful and elegant color. It is full of vitality and symbolizes life. Green is generous and can accommodate almost all colors. Green has a wide range of uses. Whether in childhood, youth, middle age or old age, the use of green will never lose its liveliness and generosity. Green is indispensable in all kinds of paintings and decorations, and can also be used as a leisure color.
Purple: It represents mystery, romance and love. Elegant, noble, charming and proud purple is the shortest visible light wave. Purple is an imperceptible color. It is beautiful and mysterious, giving a deep impression. It is both threatening and inspiring. Purple is a color that symbolizes piety. When light and understanding illuminate the pious color of ignorance, the beautiful and lovely aura will make people ecstatic!
2 How is the design realized?
Concept process, behavior process and realization process.
1. Leave enough time:
The time of preliminary mutual inspection, mid-term design, production and modification should be grasped as a whole, and the time of each link should be sufficient. We should explain the technology and special needs that may be involved in advance as far as possible. Good design takes some time, and some special technologies take a long production cycle.
2. Know your own design requirements and budget:
According to the market rules, the design cost of a company with strong design strength will naturally be higher. If the design requirements are high and the cost is abundant, you can find some powerful design companies; This will be more secure in design and service. If the design requirements are not high and the cost is not sufficient, you can choose a design company with weak design strength and low cost as needed, which can be observed and compared from the previous successful cases and works of various design companies.
3. Competitive demonstration is a double-edged sword:
Competitive demonstration is a double-edged sword. Companies with strong design strength are generally reluctant to participate in competitive exhibitions, because without guarantee, every participating packaging design company can't invest a lot of energy and pay enough attention. Good design needs time, communication, creativity and cost. Because of the cost, no one wants to do the most comprehensive understanding and analysis of the contents involved in the project, so they can only use their spare time to deal with competitive demonstrations. Therefore, almost all products have not been investigated and analyzed. At best, they can only be regarded as layout or art production, which is far from the needs of the enterprise itself. Once selected, due to the fixed thinking, the design fee is wasted, and it is important to affect the corporate image and delay the product sales. Therefore, we think that we should either choose a company and do it in depth through early communication, understanding, analysis and more serious work, or provide enough information as much as possible, and at the same time pay a certain suggestion fee to each participating design company to conduct a very standardized tender based on the principle of fairness and reciprocity.
4. Design requirements and styles shall be determined as soon as possible:
This is like determining the style and structure of a house before building it: whether to build a traditional quadrangle in China or a European-style garden house. Otherwise, it will certainly waste a lot of time and energy on both sides. Before designing each manuscript, the creative staff should have in-depth communication and exchange with the direct responsible person of the customer, and the formal design will begin only after the two sides reach an agreement on creativity and design style. When making a plan for a customer for the first time, we will provide more than three sets of plans with different styles and formats on the basis of communication between the two parties, and the customer will choose one set from them before starting the design of other pages, so as to avoid taking some unnecessary detours and is also an effective method to improve efficiency. In short, the design style and layout must be determined as soon as possible before the design work is fully carried out.
5. Good design and good service are two important criteria for choosing a design company:
Good design and good service are two important criteria for choosing a design company. Only in this way can we have all-round protection. There are many well-designed companies, but not every service is commendable. Good service means understanding, communication and cooperation; It means carefulness, patience and commitment. This is particularly important as a service industry. You need to carefully understand each other's quotation, contract, cooperation degree, time concept and other aspects from the communication and cooperation with each other.
6. Full and smooth communication:
There is no doubt that this is very important for any industry. But for the design industry, you may have a deeper understanding of this as we do. The previous exchanges and agreements between the two parties; Formal design, intermediate modification; Changes and technological requirements in the post-production process require communication and cooperation at every stage and every link. You may have understood this in the early negotiation of cooperation intention with a company. A good design company will do a good job and arrange the time in advance before you think about it. Before the official start of cooperation, both parties should determine the time schedule of the project and the responsible personnel of both parties, and both parties should try their best to do things as planned. Responsible persons at all stages should be clear, and temporary work changes should be notified in time and arranged as early as possible. E-mail, express delivery, information provision, etc. It should be notified in time. Don't underestimate some details. Effective communication will get twice the result with half the effort and make the cooperation between the two sides more relaxed and happy.
What is the function of the business mark?
(1) is eye-catching and conveys information. (2) It is convenient to identify commodities. (3) It is the proof of the quality and reputation of the enterprise's goods and services. (4) Maintain the production and technology patents of enterprises. (5) After registration, commodities and enterprises are protected by law. (6) Promote and beautify commodities. (7) Establish and improve corporate visibility.
1) has the function of distinguishing the source of goods or services. The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to identify brands for shopping or consumption. In modern society, there are hundreds of manufacturers of the same goods, and services with the same performance abound. What goods or services do consumers choose? Trademarks can help consumers achieve the purpose of identification. As a trademark is the "face" of goods or services and represents the reputation of producers or operators, trademarks can play a role in guiding consumers to obtain satisfactory goods or services.
(two) to promote producers or operators to improve the quality of products or services. The quality of goods or services is the foundation of brand reputation. While guiding consumers to recognize brand consumption, they also urge and urge producers or operators to strive to improve the quality of products or services in order to safeguard their trademark reputation. Registered trademarks interact with designated goods or services, and the reputation of trademarks can reflect the quality, and the stability of quality can also improve the reputation of trademarks. Consumers will have a sense of consumer trust in their minds after spending a certain brand of goods or services repeatedly for a long time. If there is no trademark, consumers will have countless hearts when they consume, and even if they are cheated, there is nowhere to find them. Goods or services using registered trademarks increase consumers' sense of security for consumer goods. Even if their consumption is damaged, they can quickly find the source, file a claim and recover the loss. Although a trademark is not a sign of the quality of goods or services, consumers can continue to recognize the brand consumption through the consumption practice of goods or services with the same trademark. Therefore, registered trademarks have played a role in ensuring quality stability and promoting quality improvement to a certain extent.
(3) Conducive to market competition and advertising. People often say: "Trademark is a sharp weapon in business war and a pioneer in opening up the market". The economic development of a country or region can be seen by the number of registered trademarks and the number of well-known trademarks. Because trademarks represent reputation and quality, reputation and quality are related to market share; The greater the market competitiveness, the higher its economic benefits. Therefore, trademarks are a sharp weapon in business wars. If a commodity wants to open the market and be recognized by consumers, it should not only ensure the reliability of quality, but also advertise through the focus of trademarks to stimulate consumers' desire to buy and let consumers know about the commodity in the fastest way. From this perspective, trademarks are pioneers in opening up markets.
(4) Trademarks are intangible property and the carrier of reputation. On the basis of reliable product quality, its brand name will be widely spread and appreciated, and the economic benefits of enterprises will be better and better. Even the name of the administrative division of its place of origin is unknown, but its trademark name is widely known. In this sense, registered trademarks are priceless and intangible wealth.