At the product level, Ferrari will launch 15 new cars from 2023 to 2026. As mentioned just now, starting from September this year, its heavy product Purosangue SUV will be officially unveiled. There have been rumors that the new supercar may also be released in September, but at present, the official only said that it will arrive as planned.
Finally, the highlight of Ferrari's product strategy is to launch a brand-new pure electric vehicle in 2025. Judging from the previous news, this new product is still likely to be a two-door supercar, and its appearance meets the expectations of traditional Ferrari fans.
Patent drawing of Ferrari electric sports car
In terms of power system, by 2026, Ferrari's product power system will still have diversified choices, including diesel locomotives accounting for 40% and hybrid and pure electric vehicles accounting for 60%. By then, Ferrari's products will also include super sports cars and SUVs, which can meet the needs of more consumers.
By 2030, in the face of strict environmental regulations in Europe and the ban on the sale of fuel vehicles that may be opened in 2035, Ferrari must gradually increase the proportion of electrification products. It is estimated that the proportion of pure electric vehicles will reach 40%, hybrid vehicles will account for 40%, and diesel locomotives will account for 20%.
Through this decision, we can see that by 2026, Ferrari will continue to provide internal combustion engine power to meet the needs of customers, but with the passage of time, it will gradually reduce the proportion of internal combustion engine power and gradually increase the proportion of pure electric power. For a luxury goods manufacturer, this may be more in line with the company's long-term development.
According to the data displayed in the "Hot List" of Easy Car App, Ferrari's brand awareness ranks 96th. For more data, please visit the Easy Car App.