As a leader in the global computer market, Lenovo develops, manufactures and sells reliable, safe and easy-to-use technology products and high-quality professional services to help global customers and partners succeed. Now I will unravel Lenovo's business philosophy for everyone, I hope it can help you. Lenovo's business philosophy
Lenovo's change of logo has been rumored since the end of last month. At that time, it was reported that because "Legend" has been registered by at least a dozen companies around the world, it is no longer possible for Lenovo to use "Legend" ?Go to conquer the world, so I decided to change to a new brand. Sources from Lenovo insiders confirmed that Lenovo has decided to replace the "Legend" English logo. The new logo will be launched earlier than expected, and it is likely to be officially launched before the May Day holiday.
It is said that there is no Chinese word "Lenovo" in Lenovo's new logo. The original logo with a square outside and a circle inside will also be replaced, and the original English logo "Legend" (meaning legend) is very likely to be replaced. Replaced by the new English logo? LENO-VO? (meaning innovation).
According to predictions made by relevant parties, taking into account Lenovo’s investment in brand promotion and the market value of the logo over the years, if Lenovo changes its brand, the loss will reach 40 billion yuan.
However, some professionals hold different views on this figure. For many years, Lenovo’s brand promotion has focused on domestic consumers. Even if it changes its logo, the brand value it has left in the domestic market is still very large. , I don’t think the loss will be as big as 40 billion yuan. ?Weng Xiangdong, president of Jiexin Marketing Consulting Company, which is well-known for its brand strategy consulting and planning in China, said that ?Legend has launched a new logo to go international. The country should no longer use the ?Legend? old logo, but should achieve global unification and use It is most effective to enter foreign markets with a unified brand. ?Lenovo's technological innovation
In December 2002, Lenovo released the new ThinkCentre. The first Legend World (Lenovo Technology Innovation Conference) was held grandly in Beijing. Lenovo officially launched its related application strategy, laying the foundation for Lenovo's development and take-off in the new century. On July 31, 2003, Lenovo Technology Tour 2003 successfully launched in Shanghai, the Oriental Pearl Tower. The tour has visited more than 30 key cities across the country, spreading Lenovo's technology and innovation throughout China, setting off a technology trend across the country that focuses on technology, exchanges and sharing.
In China, Lenovo will maintain the use of English and Chinese logos; overseas, it will use the English logo alone. Lenovo Group's annual production capacity reaches 5 million units (computers); it also has a large-scale mobile phone production base in Xiamen. At the end of 2003, as one of the "most valuable brands in China", the "Lenovo" brand ranked fourth, with a brand value of 26.805 billion yuan; in January 2003, it won the 11th Best-Managed Companies (the most popular) in Asia Money In the selection of "Best Managed Company", Lenovo won first place in all the selections including "Best Managed Company", "Best Investor Relations" and "Best Financial Management".
On August 27, 2002, the Lenovo Shenteng 1800 computer, independently developed by Lenovo with a computing speed of 1.027 trillion operations per second, passed the appraisal of an expert group including 6 academicians; in 2003 , Lenovo won the bid for the national grid master node of the 863 program, and successfully developed the Shenteng 6800 supercomputer with a speed of more than four trillion operations per second, which was released by the Ministry of Science and Technology as a major special achievement of the national 863 program. In the ranking of the world's top 500 supercomputers (TOP500) announced on November 16, 2003, the computing speed of Shenteng 6800 ranked 14th in the world. In December 2002, the first Legend World (Lenovo Technology Innovation Conference) was held grandly in Beijing, and Lenovo officially launched its "associated application strategy".
On July 31, 2003, the Lenovo Tech Show 2003 (Lenovo Tech Show) successfully launched in Shanghai, the Pearl of the Orient, and visited more than 30 key cities across the country. In fiscal year 2002 (April 1, 2002 to March 31, 2003), Lenovo Group applied for 572 national patents, of which invention patents accounted for more than 50%. It was awarded the National Enterprise Technology Innovation and Innovation Award by the State Intellectual Property Office. Enterprises with the most intellectual property rights and have initially formed a core technology system with independent intellectual property rights. In September 2002, Lenovo won the National Quality Management Award for its advanced quality management awareness and excellent quality management level. It was the only IT company among the six award-winning units. Lenovo's brand value
Lenovo Group ranked sixth among the top 100 listed companies in China announced by Fortune in September 2002;
At the end of 2002, as China's most valuable As one of the most valuable brands in China, the Lenovo brand ranked among the top five, with a brand value of 19.832 billion yuan. At the end of 2003, as one of the most valuable brands in China, the Lenovo brand ranked fourth, with a brand value of 268.05 yuan.
In January 2003, in the 11th "Best-Managed Companies" selection by "Asia Money", Lenovo won the "Best-Managed Companies" and "Best-Managed Companies" awards. The first place in all selections including Best Investor Relations and Best Financial Management.
On March 26, 2004, Lenovo Group became the first Chinese company to sign a cooperation agreement with the International Olympic Committee and became a global partner of the International Olympic Committee. Lenovo Group exclusively provided desktop computers, notebooks, servers, printers and other computing technology equipment as well as financial and technical support for the 2006 Turin Winter Olympics and the 2008 Beijing Olympics, as well as Olympic committees and Olympic delegations in more than 200 countries and regions around the world. support.
On December 8, 2004, Lenovo Group held a grand press conference at the Continental Hotel in Beijing and announced its formal acquisition of IBM's global PC business for US$1.25 billion. Based on the combined sales performance of both parties in 2003, this merger means that Lenovo's annual PC shipments will reach 11.9 million units and sales will reach 12 billion US dollars, thereby increasing Lenovo's PC business scale by 4% in 2004. times. After the acquisition, Lenovo will combine IBM's world-famous Think brand notebook business, Lenovo's leading brand awareness in China, high-quality services and support for consumer and commercial customers, and its strong presence in China, the world's fastest-growing IT market. The combination of strong capabilities and leadership positions results in a vast distribution and sales network in 160 countries around the world and extensive global recognition. After the acquisition is completed, Lenovo will have leading commercial notebook products, leading R&D and product differentiation capabilities, stronger innovation capabilities and a richer product portfolio.
In 2008, the list of the world's top 500 companies published by Fortune magazine showed that Lenovo Group appeared on the list for the first time as the world's fourth largest computer manufacturer, ranking 499th, with annual revenue of US$16.788 billion.
In 2013, it was awarded the top 500 Chinese brands in 2013 jointly released by the China Brand Value Research Institute, the Central Commission for National Situation Investigation and China Focus.
Ranked second among the top 500 private enterprises in China in 2014.
In 2014, it was shortlisted for the 2014 (11th) "Top 500 World Brands" list compiled by the World Brand Laboratory.