With the joint promotion of various enterprises around the world, "converged communications" has become the most dazzling emerging topic in the ICT industry. Focusing on converged communications and unified communications, almost all oligarchs are vigorously touting and promoting them, from software industry leader Microsoft to network giant Cisco, from 4G equipment vendor Nortel to enterprise communications giants Avaya, Radvision and other manufacturers. I spare no effort to cheer for this emerging industry.
ZTE, one of the representatives of China’s communications equipment and solution providers, has recently joined the camp, making the converged communications industry even more powerful and making the market prospects of converged communications more promising. .
The never-ending "journey of leaps"
Two years ago, ZTE was still modestly calling itself a "newcomer in the enterprise network market". Now, this newbie has grown into a leading player in the domestic market. Top three. Corresponding to the huge changes in its market position, ZTE has also begun to propose new concepts while its market share has been rising.
On July 25, ZTE held an action summary meeting, bringing a successful conclusion to the two-month "Leap Journey" national tour. ZTE's "Leap Journey" nationwide tour this year was surprisingly effective. In terms of market influence and in-depth communication with industry customers, the effect of this tour was better than before.
"Covered 14 cities, held 26 industry conferences, received 912 customer units, 1,693 customers, contacted more than 400 partners, 120 reached cooperation intentions, and 32 are in the process of certification..." A series of figures listed by Hao Caiqin, Brand Director of ZTE Enterprise Network, clearly depict the "leap" trajectory of ZTE Enterprise Network.
According to Zhong Hong, Vice President of ZTE Corporation, this tour mainly targets three key industry sectors: government, energy, and education. It integrates ZTE Corporation’s full range of products in the communications field and IT enterprise network field, covering It has multiple product lines including video, PCS, data, server, ECS, monitoring, and transmission, and has launched a variety of new products including ZSR series multi-service integrated routers and full Gigabit Ethernet switches.
Different from previous tours, ZTE launched the "jigsaw network" network construction model for the first time in this tour, transforming the vertical building block network construction model that was common in the past into a new horizontal network construction model. Assemblable network structure. The "puzzle network" realizes convergence based on IP, deploys services based on converged communications, and can control services through a unified platform, thereby achieving simplicity and ease of operation in network construction.
What is even more eye-catching is the release of ZTE’s “Key Solutions and Key Products for Enterprise Networks” - as the curtain call for the “Leap Journey” tour, ZTE grandly launched A package of mature solutions, including virtual conference rooms, three-dimensional scheduling, digital home, integrated voice, three-dimensional network, collaborative office...
The launch of these solutions is not only a warm response to market trends, but also It has opened a new "leap journey" for the future of ZTE's enterprise network. Since entering the enterprise network market, ZTE has achieved rapid growth of 150% for two consecutive years. To continue to maintain this amazing growth rate, it should be a good choice to work hard in the emerging market field of "converged communications".
To respond to "seamless integration" with "full series"
ZTE has taken great pains to launch a mature solution "based on integrated communication platform". According to Zhong Hong, in the process of product development and integration for converged communications services, ZTE “strives to unify ‘convergence’ at multiple levels, from network foundation to terminal applications.” He said: “A mature converged network solution should be divided into multiple levels from bottom to top, from the integration of network bearer, to the integration of network control, to the integration of front-end services, all of which are indispensable.
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For most enterprise customers, when choosing converged communication solutions, they pay too much attention to appearance and focus on business integration, while on network control and bearer platforms, Integration cannot be achieved due to insufficient products and technologies. “The overall network convergence needs cannot be met. A very important reason is that the entire network solution is just a stack of products, rather than a seamless connection. "Zhong Hong said, "As a result, many enterprise networks only use products with convergence capabilities at best, rather than an overall solution based on converged communication requirements. "
Having seen this, ZTE began to focus on convergence needs from the bottom of the network construction, and developed and selected products according to these needs. "ZTE is the only company that can provide enterprise network convergence It is a provider of a full range of products for communication needs and is currently the only provider in the industry that can fully integrate a full range of products in the communications field and IT enterprise network field. This is a level that other manufacturers cannot reach. ” said Hao Caiqin, Brand Director of ZTE Enterprise Network.
Most of the current converged communication solution providers in the industry only reflect the ability of “integration” to some extent, by integrating their own products and other equipment. The integration of the provider's products provides customers with a seemingly integrated network. However, this kind of network only remains at the latent level of mutual compatibility between different products and cannot achieve unified seamless connection and unified seamless management of the entire network. Therefore, When providing converged communications services, there is often a situation where a single service is unobstructed and multiple services are crowded. “ZTE’s biggest advantage is that the products involved in the entire converged communications solution are all included in ZTE’s own most comprehensive range. Among the product series, strong core technical capabilities and the ability to meet end-to-end business needs ensure that we can provide the most comprehensive management capabilities for enterprise converged communications services. The management of the network itself and network services is the most fundamental guarantee for realizing converged communications. "Zhong Hong said.
When talking about why ZTE also loves converged communications, Zhong Hong said that converged communications is an inevitable trend in network development, which has been generally recognized. "Being able to do network A certain part of ZTE can still build a comprehensive converged communication network, which is the biggest difference between ZTE and many other providers. ” he said.