Anta brand was founded in 199 1 year, positioning itself as a mass professional sporting goods brand, focusing on providing the most cost-effective professional sporting goods for the widest range of ordinary consumers, and its sports products are deeply loved by consumers.
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly. Today, design teams come from all over the world, and R&D centers have been set up in the United States, Japan and South Korea, and dozens of independent research and development patents are applied for every year.
The development course of Anta:
1, OEM brand transformation stage (199 1~ 1998): At this stage, Anta started with OEM, and 1994 founded Anta brand.
2. Rapid brand development stage (1999~20 1 1 year): At this stage, Anta achieved rapid development through sponsorship holes, CBA and Chinese Olympic Committee.
3. Diversified development stage (2008~20 12): At this stage, Anta launched its subsidiary brand Anta Children and acquired the business of Phila (a century-old Italian brand with a world-renowned reputation) in Greater China.
4. In the stable stage (20 13), Anta has become the leader of sports brands in China, and its products cover basketball, running, leisure and other series. Anta's success comes from its ability to explore, innovate and adapt to market changes.
Reference to the above content: Baidu Encyclopedia-Anta