4 Internet Research Reports
In today’s society, reports are no stranger to us, and the contents of different reports are also different. So how is a general report written? The following are 4 online research reports that I compiled for everyone. They are for reference only. Let’s take a look.
4 Internet Research Reports 1
1. Spam and Internet deception will be based on "social networks"
There is no doubt that 20xx is the year of social networking sites so far The year with the most attacks so far. But compared with 20xx, these attacks may not be worth mentioning at all. Security issues such as the koobface worm have caused great trouble to users of social networking sites, but these malware still first infect users' computers and then steal information. But now, security experts believe that malware authors will further expand the scope of attacks and embed malware into social networking applications. With this virus, hackers can steal users' information and login passwords without any restrictions, regardless of whether they visit social networking sites.
In its 20xx Annual Security Report, Cisco revealed the impact of social media (particularly social networks) on cybersecurity and explored the role of people, not technology, in creating opportunities for cybercrime. the key role played. Social networks have quickly become hotbeds for cybercrime because members of these sites trust other members of their communities too much and fail to take precautions to block malware and computer viruses. The combination of small vulnerabilities, bad user behavior, and outdated security software can be potentially damaging and can significantly increase cybersecurity risks. In view of the above, social networks may bring more "surprises" to my information security in 20xx!
2. Cloud computing has become a new breeding ground for hackers
Cloud computing has made great progress in 20xx, but we must also realize that the rapid development of the market will sacrifice certain Security. Attackers will spend more time exploring cloud computing service providers' API (application programming interface) vulnerabilities in the future.
There is no doubt that more and more IT functions have begun to be provided through cloud computing, and cybercrime has also followed this trend. Security manufacturer fortinet predicts that cybercrime will draw on the concept of "security as a service" (security-as-a-service) to create a special brand of "cybercrime-as-a-service" (service as cybercrime). Cybercriminals will also follow the lead of enterprises and use cloud-based tools to more efficiently deploy remote attacks and even greatly expand the scope of attacks.
Regarding the serious problem that cloud computing will be exploited by hackers, major security companies and technicians will focus on security services related to cloud computing, providing encryption, directory and management, and anti-spam. Various solutions for email, malicious programs, etc. It is reported that the well-known security evaluation organization vb 00 calls on the security industry to unite to form a community to fight against malicious programs and share technology and resources. Perhaps this proposal can develop to a substantive stage in 20xx.
3. A large number of Mac computers were infected by viruses or hacked.
Far from harming Apple’s interests, the economic crisis further improved its performance. But security experts say that while market share is increasing, Mac will also face more hacker attacks. Over the past few years, Apple's PC market share has grown from 0 to 2, and it shows no signs of slowing down. At the same time, Apple accounts for 90% of laptops priced above $3,000, but attacks on iPhones (mobile Internet access) and MacBooks have gradually attracted outside attention. Security experts predict that Macs may become the next most vulnerable targets. Although most attacks target Windows, there will be more attacks targeting Mac OS X in 20xx.
Patrick Runald, senior manager of security research at security vendor Websense, said: "There is no malware prevention mechanism in mac os x." He said that at the cansecwest hacker competition, mac has been Two years later it became the first system to be breached.
4. Smartphone security issues are becoming more and more serious
As mobile applications continue to increase, the attack surface of smart devices is also expanding, and the situation faced by mobile security will It's getting more serious. Although we have already seen worms on iPhones, although they cannot spread themselves and have to rely on computers to spread, we predict that in 20xx, there will be viruses that can truly spread themselves, seriously threatening devices such as iPhones and Androids.
Roel Schouwenberg, senior malware researcher at Kaspersky Lab, said: "The growing popularity of Android phones, combined with the lack of effective controls over third-party application security, will lead to many high-profile The emergence of malware."
Overall, security experts believe that hackers will become increasingly concerned about smartphones as users use them as mini-PCs for banking transactions, gaming, social networking sites and other tasks. platform.
5. Search engines have become a new way for hackers to make money
Hackers will continue to find new ways to use phishing websites to attract users, and using search engine optimization technology to launch attacks is one of them. method. Google and Bing's support for real-time search will also attract hackers to further improve related technologies. As an attack channel, search engines are a very ideal choice because users usually trust search engines very much and have no doubts about the top search results. This gives hackers an opportunity to exploit them. User launches an attack.
6. Popularization of virtualization and security threats adapt to the trend
Similar to cloud, virtualization technology will also seize the opportunity of rapid development. Some companies in the industry have begun to study virtualization of traditional desktop computers. Virtualization not only provides an extremely high level of security, but also facilitates collaboration and improves efficiency.
In addition to thin client virtual desktops, enterprises will also begin to examine laptop virtual machines as a means of creating secure corporate desktops. Snapshots can be used to quickly restore virtual machines to a known safe configuration, providing a higher level of security for online banking or secure enterprise applications. Work and leisure can coexist on the same hardware, as long as they remain isolated from each other. 4 Internet Research Reports 2
In order to actively respond to the impact of the international financial crisis on our province’s foreign trade, help and guide enterprises to establish overseas marketing networks, and explore a wider international market, recent efforts have been made to our province’s mechanical and electrical and high-tech industries An extensive questionnaire survey was conducted on the current status and existing problems of export enterprises setting up marketing agencies (networks) overseas. The survey results are now reported as follows:
1. Selection of questionnaire samples
This time 105 questionnaires were sent out in the form of electronic documents, and 84 were finally received, with a response rate of 80. Among them, there are 15 state-owned enterprises, accounting for 18%; 54 private enterprises, accounting for 64%; and 15 foreign-funded enterprises, accounting for 18%. The regional distribution of questionnaire sampling focuses on the economically developed areas of Changsha, Zhuzhou, and Tan, accounting for 75%, and other cities and states are also considered; the sample key enterprises select large exporters and small and medium-sized enterprises with long-term traditional exports. Therefore, the sample distribution of this questionnaire survey is more scientific. , has certain representativeness and reference value.
The municipal and state commerce bureaus and the companies under investigation attached great importance to this questionnaire survey. They assigned dedicated personnel to actively cooperate, fill in the questions carefully, and put forward many suggestions with practical value, which enabled us to have a deeper understanding of the company. , which has more important guiding significance for our future work.
2. Basic analysis of the questionnaire
1. From the feedback analysis, 41.7% of mechanical and electrical high-tech and high-tech export enterprises in our province have established sales agencies abroad, and 8.3% The company is in preparation. Most of the companies with overseas marketing agencies are private enterprises with stable export performance. Foreign-funded enterprises have stable marketing networks around the world due to their extroversion and have not set up additional overseas marketing agencies. , accounting for less than 2.
2. There are 26 enterprises with overseas sales agencies that have set up independently, accounting for 74.3% of the established ones, 9 enterprises have jointly established them, accounting for 25.7%, and 14 enterprises have hired foreign agents, accounting for 40% (three settings overlap). It shows that the enterprise chooses to be independent and self-established, so that the enterprise has full autonomy, avoids conflicts between all parties, and is conducive to relationship coordination.
3. According to feedback information, among the three types of overseas sales agencies: self-established, jointly organized, and foreign agents, all have achieved good results *** 20 (accounting for 58), 18 (accounting for 58) 43) The feedback effect is average, and no company has a bad feedback effect.
4. Most of the external marketing agencies have achieved good results mainly because:
a. Reduced intermediate links; b. Timely understanding of overseas market information dynamics and rapid feedback and communication; c. Their own products have certain competitiveness (especially companies with independent brands); d. Domestic support for overseas marketing agencies and the country (region) in which they are located have friendly policies towards China and a good financial environment.
5. The main reasons for thinking that the effect is average or unsatisfactory are:
a. Lack of knowledge about the laws, foreign trade, and WTO of the host country (region), and lack of knowledge about setting up overseas The preliminary preparation work of the sales organization is not solid enough;
b. The local foreign exchange rate changes greatly;
c. Lack of export-oriented talents and certain economic strength, the cost is too high;
d. Peers compete viciously in this country (region) and lack a spirit of cooperation and effective coordination mechanisms;
e. The country lacks an effective institutional guarantee system for overseas marketing agencies;
5. There are differences between domestic industrial standards and foreign countries, coupled with foreign technical trade barriers.
6. The four major factors that influence companies to establish overseas marketing agencies are:
a. 28 companies (33.3%) believe that there is a lack of comprehensive understanding of overseas markets and high risks;
b. There are 27 enterprises (accounting for 32.1%) because of their weak financial strength;
c. There are 22 enterprises (accounting for 26.2%) due to lack of talent;
d .33 enterprises (39.3%) believe that the cost is too high.
3. Enterprises’ ardent expectations for the government
1. It is hoped that the government will strengthen multilateral or bilateral economic and trade consultations, reduce and eliminate various overseas trade technical barriers, and actively cooperate with relevant countries (regions) Sign investment and trade protection agreements, double taxation avoidance agreements, judicial assistance agreements, economic and trade cooperation agreements and other intergovernmental agreements to create a relaxed and harmonious marketing environment for overseas enterprises.
2. It is hoped that the government will establish regular fixed information channels (such as public and commercial information platforms) to provide enterprises with relevant overseas market information, introduce partners, and provide timely and effective risk warnings and warnings to enterprises. Report to the police.
3. We hope that the government can provide more support in terms of policies and funds, such as: supporting the establishment of overseas sales agencies (including online platforms), and developing international market capital subsidies (advertising, loan interest discounts, overseas registration , patent protection, personal insurance, etc.).
4. Establish free training for export-oriented talents and "policy and business procedures related to establishing overseas sales organizations".
5. A daily liaison agency should be established to support enterprises in establishing overseas marketing systems, specifically responsible for policy consultation, business and talent training, regular release of overseas market information, risk assessment and prevention, introduction of relevant overseas laws and regulations, and coordination There is disorderly competition among peers, and related companies are organized to jointly set up marketing agencies abroad.
6. Further simplify government approval procedures, such as entry and exit, customs, and commodity inspection. It is necessary to improve service efficiency. Foreign exchange settlement by the foreign exchange department should be more simplified, and problems such as too complicated and cumbersome procedures for paying agency fees overseas should be solved as soon as possible.
4. Some of our experiences and suggestions
Through this extensive and careful questionnaire survey and analysis, we have a clear idea and a deep understanding of what companies think in the current international financial crisis environment. What? What to do? What is the biggest difficulty? What do you want the government to do for him? Through summary and analysis, our experience and suggestions are:
1. More than 50 experience of mechanical, electrical and high-tech export enterprises in our province After years of hard work, we have overcome many difficulties and established our own marketing network and institutions overseas. This achievement is hard-won and requires a lot of price and hardship. The rapid growth of exports of mechanical and electrical products in our province in recent years is inseparable from their efforts to open up the international market. Their hard work has played a pioneering role, such as: Sany Heavy Industry, Zoomlion and Sunward Intelligent, etc. etc., their successful experiences should be summed up and promoted throughout the province. There are also a group of enterprises that are actively preparing. More attention and specific guidance and support in terms of policies and funds should be given to these enterprises to enable them to products go abroad as quickly and smoothly as possible.
2. Another phenomenon worthy of attention from the survey is: 58% of the companies with overseas marketing agencies reported that they have achieved good results, and almost no company reported that the results were poor. The inspiration this gives us is that they have set a good example for companies that have not yet set up overseas marketing systems, and have established firm confidence in government departments at all levels. The commercial authorities should take advantage of the situation and sum up their experiences and lessons. Vigorous promotion will have a profound impact, especially in the current international environment where the international financial crisis is intensifying.
3. In response to the four major factors that affect companies’ establishment of overseas sales networks, government authorities should take some effective measures to help companies overcome difficulties, such as: solving the lack of talent, organizing business training classes, and convening business experience exchanges meeting; in order to solve the problem of high costs, appropriate financial subsidies can be provided based on export performance, and corporate executives and business backbones who intend to go abroad to open overseas sales agencies can be organized to conduct overseas inspections.
4. Closely rely on my country’s overseas agencies to establish an overseas public service system, provide enterprises with overseas trade statistics, trade opportunities, warning mechanisms, relationship coordination, etc., and help domestic enterprises understand the host country ( region) distribution environment and launch trade activities as soon as possible.
5. In order to encourage and support more enterprises to establish overseas marketing systems, it is recommended that relevant government departments increase financial support for the establishment of overseas marketing service systems. Funding funds are mainly used to support the establishment of overseas sales and after-sales maintenance service agencies (such as venue rental, decoration, advertising, publicity, consulting, insurance premiums, etc.), and to support small and medium-sized enterprises to jointly establish overseas corporate sales and service platforms. 4 Internet Research Reports 3
As the mobile phone online retail market gradually becomes mature and standardized, many domestic and foreign brands have deployed in the online market, and a variety of new products have taken the lead in landing on the online market, seizing market share of the mobile phone online retail market; Internet companies are also taking advantage of their own advantages to actively cooperate with mobile phone manufacturers and collectively seize the mobile phone e-commerce platform. The two dominant online retail markets, Taobao (including Tmall) and JD.com, are gradually taking shape; Samsung, Apple, and Huawei are competing in the Central Plains.
In order to fully understand the changes in the mobile phone online retail market, this report conducts a systematic analysis from the three dimensions of brands, e-commerce platforms, and mobile phone online shopping users, with a view to providing e-commerce platforms and mobile phone manufacturers with an understanding of the industry structure and timely analysis. Discover your own strengths and weaknesses, understand user tendencies, and rationally formulate product marketing plans to provide data reference.
1. The overall transaction size of the mobile phone network retail market
The overall transaction size of China’s mobile phone network retail market fell slightly in January.
Platform B2C has become the main mode of mobile phone online shopping
In January 20xx, 8.095 million mobile phones were sold online, with sales of 13.884668 million yuan and an average transaction price of 1,715.2 yuan. With the increasing standardization of China's mobile phone B2C market and the gradual improvement of product lines, more and more users are beginning to choose to purchase mobile phones on B2C platforms. B2C's sales accounted for 94%, while C2C's sales accounted for only 6%. B2C mobile phone transaction volume accounts for a much larger share of the overall mobile phone online retail market than C2C, becoming the dominant force in mobile phone online shopping.
2. Transaction share of key brands
Apple is the dominant player, and domestic mobile phones are trying to catch up
In January 20xx, Apple still maintained its dominance in the market pattern, accounting for nearly half of domestic mobile phone online retail transactions. Domestic high-quality mobile phone manufacturers Huawei and Xiaomi have quickly occupied a place in the online retail market with their high-performance and low-price products. The addition of rising stars Opple and Vivo will make the competition in the online retail mobile phone market more intense in the future.
3. Distribution of key brand B2C platforms
JD.com and Tmall dominate the shipments of major brands, and each platform competes for Apple’s shipment share
JD.com, Tmall Tmall and Suning have become the main online shipping channels for major mobile phone brands due to their rich product capacity, sensitive response to the online retail mobile phone market and strong user stickiness. Due to its good user experience and deep fan base, Apple has become a key brand that major platforms are competing for sales.
4. Price analysis of key brands
Samsung and Apple stick to the high-end mobile phone camp, while domestic models seize the market share of mid-to-low-end mobile phones in exchange for price and volume
Samsung , Most of Apple's products are targeted at high-end people and stick to the transaction position of more than 3,000 yuan. Among them, Apple’s sales of models priced at more than 5,000 yuan accounted for 73.2%. This is because Apple’s only 2-3 new models a year are priced at more than 5,000 yuan. It is undeniable that Apple relies on its good system experience and Good hardware configuration has an overwhelming advantage in the Chinese market with strong consumption power. Domestic models tend to trade price for volume and seize the mid-to-low-end mobile phone market with high cost performance. However, competition among brands is fierce, lack of features, and user experience needs to be improved.
Apple has launched the small-screen SE series, and the old models are still on sale, which has indirectly lowered the average price of a single product. However, the average price of an Apple product is still over 4,000 yuan. Judging from the data, most of the new consumers who buy Apple prefer to buy new rather than old, and choose the higher-priced iPhone7 series. Therefore, the average transaction price of Apple is higher than the average price of a single product. Compared with the high number of fans of Apple's new version, the performance of domestic brands vivo and Opple is similar. The high-end models of the two brands are more attractive to consumers than the mid-to-low-end models.
5. Distribution of B2C platform transaction volume
JD.com occupies the dominant advantage in the B2C market, and the concentration of the mobile phone market on e-commerce platforms has intensified
As major mobile phone manufacturers become more Relying heavily on e-commerce channels, JD.com has gradually become a key development platform for major mobile phone brands. Both established manufacturers and mobile phone upstarts have conducted in-depth strategic cooperation with JD.com, which to a certain extent has contributed to JD.com’s mobile phones accounting for 57% of market sales and 49% of market sales in the B2C market. In terms of the overall market, competition among e-commerce platforms has intensified. Taobao and JD.com have an unshakable monopoly, claiming more than 80% of the mobile phone online retail market.
6. B2C platform brand distribution
Apple, Xiaomi, and Huawei dominate the transaction share of major platform brands, and Huawei’s sales performance is eye-catching
Since the second half of 20xx, Xiaomi , Apple, and Huawei have successively released a number of new phones. Among them, Apple iPhone7 series, Huawei Honor series 6X and Xiaomi Redmi series have won the favor of most consumers due to their good reputation and publicity, making these three brands the main brands promoted by major B2C platforms.
As a local brand, Huawei ranks first among domestic mobile phone brands thanks to its in-depth cooperation with major e-commerce platforms and its cost-effective products.
7. B2C platform price analysis
Mid-range phones on major platforms have become the main consumer, and the low-end phone market below 1,000 yuan has considerable market potential
January 20xx , mid-to-low-end phones under 20xx yuan have grown by leaps and bounds, accounting for more than 70% of the transaction volume on the B2C platform, thanks to their wide audience and affordable prices. It is worth noting that on the B2C platform, the overall transaction volume of models above 5,000 yuan accounts for as high as 9.5, reflecting the increase in consumer demand and making high-end models owned by a few people in the past become popular. In addition, there are few mobile phone models priced between 3,000 and 5,000, accounting for less than 6% of the relative sales volume. Judging from the sales ratio of each platform in different price ranges, 80% of the models sold on Taobao are concentrated under 1,000 yuan, while the sales of high-end models on self-operated platforms such as Suning.com, Vipshop, and JD.com are relatively low. Ideal, reflecting consumers’ preference to purchase high-end models on self-operated platforms. The self-operated platform provides genuine product guarantee and complete after-sales service, which brings confidence in shopping and wins the favor of consumers.
8. Analysis of the characteristics of Internet users in the mobile phone network retail market
Most of the people shopping online on mobile phones are men, with the highest proportion among people in first-tier cities
According to data observation, more men consume consumers will purchase mobile phones through the Internet. Guangdong and Beijing, where middle- and high-income people are concentrated, became the regions with the highest proportion of mobile phone attention in January. However, with the rapid increase in the volume of low-end phones below 1,000 yuan, cities outside third-tier cities with lower incomes will have greater market demand.
Low- and middle-income people aged 25-34 who are on the rise in their careers are the main force in mobile online shopping, and with the increase in income, the proportion of online shopping people is declining. Therefore, paying attention to the launch volume of mid- to low-end models and product line expansion will help companies gain more market share.
Meizu, Smartisan, and Xiaomi are recognized by most men, and the powerful selfie functions of Meitu and vivo attract young women
Among the men who paid attention to their mobile phones in January 20xx, Meizu, Smartisan and Xiaomi have gained more attention from men. This is closely related to the commercial, simplified and intelligent product positioning of multiple models of the three brands. Meitu and vivo have attracted more attention from young female consumers with their powerful selfie functions, beautiful body shapes and colorful colors. 4 Network Research Reports 4
The rapid development of Internet technology is mainly reflected in the popularization of home networks and local area networks. Based on the administrative governance functions of industry and commerce and the current development status of the Internet, the relevant issues involving network governance are reported as follows :
1. Since the network economy has become an increasingly popular form of market economy, as the industrial and commercial administrative governance department that mainly performs market supervision responsibilities, the supervision of the network mainly includes standardizing network business entities and supervising network operations. behavior and protecting the rights and interests of online consumers. Standardizing network business entities mainly refers to the registration of network business entities. Supervising network business activities mainly includes online unfair competition and online fraud. The scope of protection of online consumer rights and interests is wider, mainly as follows: issues regarding the performance of online consumer contracts, mainly Manifested as delayed performance, defective performance, and inability to guarantee after-sales service; Internet format contract issues, mainly including clauses that reduce or exempt operators from liability and other unfair and unreasonable content; Internet payment security issues and online consumer privacy protection question. The State Administration for Industry and Commerce requires strengthening the supervision of the Internet market and strictly controlling the access of Internet market entities. In accordance with the provisions of the State Council's "Internet Information Services Governance Measures" and "Internet Internet Service Business Venue Governance Regulations", strict control over commercial websites and Internet access services The business premises shall be registered in accordance with the law. Furthermore, Internet illegal activities such as false advertising, commercial fraud, unfair competition, trademark infringement, pyramid schemes, and infringement of the legitimate rights and interests of consumers will be investigated and punished. In fact, the objects and contents of supervision are always defined in the above three aspects.
Therefore, it is imperative to improve existing laws and regulations and add content such as supervision of illegal online activities. In practice, there is a saying that the supervision of Internet behavior must gradually transform from direct monitoring by industrial and commercial departments to industry self-discipline. However, for Internet operators who pursue economic interests, there is an obvious lack of self-discipline initiative. . The most important thing to solve the illegal activities on the Internet is through legal means to ensure the establishment of a complete and effective market self-discipline system. Based on the above analysis, the following conclusion can be drawn: The law must mandate the obligations of network operators, especially the obligations of Internet service providers. Whether it is Internet fraud or other Internet illegal activities, it will eventually be released through Internet service providers. If it is later Without the necessary review procedures, all regulatory efforts will be in vain. Therefore, strengthening the supervision of online information publishers is the only way to clear up the source of the online market. In accordance with the principle of territorial governance, it is feasible to carry out nationwide territorial supervision of Internet service providers' illegal online activities, based on the current experience of economic household registration governance. ;