Actually, I used to be a 'car blind'. "Chen Xuewen walked out of the AIWAYS CES Asia 2019 launch event and said with a smile. It is precisely the joining of this "car-illiterate" CAIO that has changed AIWAYS's company positioning in recent years, transforming it from an electric vehicle company to a "user company" "A smart travel service company with deep involvement".
Behind this strategic decision is AIWAYS's emphasis on AI genes. This 2-year-old young company this time brought its first mobile phone The smart development partner-U5 and the new concept car U7 ion were unveiled at CES. At the same time, a new digital partner APP and "AIWAYS Intelligent Companion Technology" that integrates eight major AI technologies were released.
From It can be seen from the view of Cai Jianjun, executive vice president of AIWAYS, that AIWAYS will improve the overall experience at the user level through intelligent network interaction to meet users' personalized needs. In terms of logistics, products and services, we have comprehensively deployed digitalization and intelligence to allow users to deeply participate and reshape the automotive value chain; we have also innovatively developed a new digital partner app and a warmer "AIWAYS Intelligent Companion Technology" to create a unique AIWAYS Unique digital and intelligent experience.
The so-called "new digital partner APP" is not only a tool for buying and using cars, but also hopes to become an intelligent interactive partner, emotional communication platform and brand for users. Experience space. According to the official introduction, in addition to continuing to play the role of a tool and platform to provide a full range of services in the process of buying and using a car, the AIWAYS APP also supports customized voices and avatars that can be adapted to the vehicle. and other functions. In addition, it will also deepen its understanding of users through the innovative use of intelligent algorithms and transform users’ personalized genes into product features.
Interestingly. , users can participate in AIWAYS product innovation and value creation in the APP. The first batch of APP users will receive exclusive points from AIWAYS partners, explore the AIWAYS factory, enjoy the car experience in advance, and participate in AIWAYS. Exclusive privileges such as cooperation with well-known international designers and top IPs. In other words, with the help of AIWAYS Digital Partner APP, everyone can become the chief experience officer of AIWAYS.
Of course, An APP is probably far from enough to explain AIWAYS’s AI capabilities. Chen Xuewen brought “AIWAYS Intelligent Companion Technology”, which supports functions such as DMS monitoring, occupant emotion recognition, and in-car biological monitoring. This camera can not only monitor the driver's status at all times, detect and remind distractions based on deep learning technology to avoid fatigue and distracted driving, but also detect children's emotions and provide appropriate feedback when children or pets are left in the car. In the car, the in-car biological monitoring system can send alarm reminders to the car owner’s mobile APP in a timely manner.
In addition, the “AIWAYS Intelligent Companion Technology” is equipped with multi-mode intelligent interaction and AR car guide functions. . Among them, the former can break down the barriers of voice interaction through machine active learning.
In fact, software capabilities led by AI technology are becoming the core competitiveness of mainstream car companies. Compared with its rivals, AIWAYS entered this battleground not too early. Therefore, Chen Xuewen also provided further answers regarding the technical details and product AI strategy: