From Steve Jobs to Cook, Apple has built its own industrial chain in China, making Apple mobile phones a masterpiece of globalization. It is designed in California, USA, assembled and manufactured in Chinese factories, and has cultivated a strong mobile phone industry in China. Apple industrial chain system.
In addition to assembly, China also occupies a pivotal position in the field of Apple components.
Taking the top 200 supplier data disclosed by Apple in 2019 as an example, there are more than 87 Chinese Apple supply chain companies including Taiwan, 41 mainland companies, 46 Taiwan companies, and the United States. China and Japan each have 38 component companies in the industrial chain, while Europe and South Korea have less than 30 companies.
This shows the position of Chinese companies in the Apple industry chain.
But a storm is coming in China’s apple industry chain.
Recently, OFILM, a leading optical component company, issued an announcement: Apple has terminated its purchasing relationship with it and its subsidiaries, and will no longer obtain existing business orders from Apple in the future.
According to preliminary estimates, as of the end of 2020, the book value of OFILM's related equipment assets was approximately 3.282 billion yuan, accounting for approximately 3.178% of the company's net assets. In 2019, Apple contributed 11.698 billion operating income to OFILM in one day yuan, accounting for 22.51% of total revenue.
Affected by the news, OFILM’s stock price fell sharply.
What happened, and why was OFILM removed from the Apple industry chain?
First of all, everything is not without warning. On September 1, 2020, the media already reported the possibility of Apple removing OFILM from the supply chain list, including that all iPad touch orders will be transferred to manufacturers in Taiwan, China. .
Secondly, we need to explore the interests behind it.
In November 2016, OFILM acquired Sony Electronics South China Company for 1.58 billion yuan and established OFILM Imaging Technology Guangzhou Co., Ltd., a subsidiary of OFILM's mobile phone camera module division.
At that time, Sony controlled the market share of Apple's 50 front cameras and 10 rear cameras. With this, OFILM successfully entered Apple's optical lens supply system.
During Trump’s term, the United States has set off an upsurge of anti-globalization and conservatism. Nanchang OFILM Optoelectronics Technology Co., Ltd., a subsidiary of OFILM, was included in the entity list by the U.S. Department of Commerce in July 2020.
The decision made by the U.S. Department of Commerce is not in line with the objective reality. Therefore, OFILM calls on the U.S. to review it in order to receive fair and just treatment. You know, OFILM Imaging is one of OFILM's core businesses, and its subsidiaries rank second in terms of performance.
The U.S. Department of Commerce will regulate the business practices between OFILM and U.S. companies, which may ultimately affect the upgrade and iteration of factory equipment, or ultimately lead to the inability to deliver component products to Apple according to standards.
Therefore, OFILM also strives to seize the time window and find a way to break the situation.
The above explains why Apple kicked OFILM out of the supply chain list. Next, are China's Apple suppliers ready to respond?
In November 2020, the subsidiary OFILM Imaging was renamed Guangzhou Delta Imaging Technology Co., Ltd.
At the same time, OFILM began planning to sell Delta Imaging to preserve the subsidiary's performance and avoid supply chain risks.
OFILM has successively contacted Wingtech Technology, Luxshare Precision, Lens Technology, BYD, and Lingyi Intelligent Manufacturing. Finally, on February 7, it signed an "Acquisition Intention Agreement" with Apple supply chain manufacturer Wingtech Technology to purchase the latter's Apple camera-related business assets in cash.
But with the breakup of Apple and OFILM, everything has become more variable and dark clouds are gathering.
In the face of such a blockade, are Chinese companies powerless?
The changing situation provides you with some thoughts.
The strategic thinking bred by a 5,000-year-old civilization will become the core of breaking the situation.
As far as the company is concerned, OFILM is using the strategy of "the east is not bright, the west is bright".
First of all, while maintaining the rapid growth of the mobile phone optical device business, we will develop new customers, strengthen supply chain relationships such as Xiaomi and Oppo, and develop efforts in the tablet computer and Android touch business to continue to optimize the touch screen. Control the structure of the business and find ways to improve and increase profitability.
OFILM has announced that the independent development strategy of Android touch business has achieved initial results, and Android product terminal manufacturers are mainly from China and South Korea, which will offset the loss of leaving Apple's supply chain.
Secondly, among OFILM’s three core businesses of optical optoelectronics, microelectronics and smart cars, smart cars are following the upward cyclical trend and ushering in opportunities. OFILM is also in the fields of intelligent central control, driving assistance systems and other fields. Strengthening business capabilities.
When the survival of the core optical business is uncertain, OFILM has increased investment and invested an average annual revenue of 5% in research and development. As of 2019, OFILM has obtained 3,338 authorized patents globally, ranking high in the industry. In 2020, OFILM launched the most advanced mobile phone camera with a thickness of 5.9 mm, ultra-thin module size, high-efficiency lens set, and continuous high-magnification zoom. technology.
In any case, Chinese companies have no choice but to look to the sun and seek new development opportunities amid supply chain difficulties. No one can predict who the next Chinese supplier to be affected will be.
After experiencing the impact of the OFILM incident, some people wonder whether China’s apple industry chain has reached its darkest moment?
Perhaps you have seen that in China’s industrial upgrading, low-end labor-intensive industries are spilling over to Southeast Asia and India, but you have not seen that China has huge new engineer dividends. In R&D and application, new The demographic dividend has played a vital role, allowing us to have sufficient competitiveness and voice in the industrial chain.
On the other hand, Chinese companies have a sense of responsibility. In this era of globalization, China needs to go global and develop its core competitiveness on the international stage. This not only requires companies to invest heavily in scientific and technological research and development, but also requires Every one of us Chinese people support and encourage Chinese enterprises.
In this major change unseen in a century, the only way to resolve uncertainty and risks is to work together, use Chinese wisdom, look at the future from a strategic perspective, and believe that science and technology will change the world and benefit mankind. Chinese companies have confidence in their future.
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