In the field of smartphones, Huawei is an unavoidable topic. Whether it is product quality control or independent research and development of technology, it can become a global leader. Even Lei Jun publicly admitted that "we have researched The more I use, the more I think Huawei is awesome.” This also allows Huawei’s glory to easily defeat other “competitors” in the mid-range market.
On the one hand, as a sub-brand of Huawei, Honor and Huawei use almost the same core configurations in terms of core components such as processors. In terms of systems, Honor Magic and Huawei EMUI have different differences in style, mall, and usage. The experience is almost the same. On the other hand, Huawei’s international influence has made Honor a “trump card” in the mid-range mobile phone market.
However, the explosive rise of Huawei has ushered in waves of "restrictions", resulting in restrictions on Huawei's core supply chain. In order to avoid implicating Honor, which mainly focuses on mobile phone business, Ren Zhengfei only They can bid farewell with tears, and the two parties eventually become "opponents" and form a competitive relationship. However, the glory after leaving Huawei can be said to be a mixed blessing.
After leaving Huawei, Honor immediately restructured its supply chain and received support from MediaTek. Qualcomm also announced a cooperation with Honor. As the first work after independence, the release of the Honor V40 series is equipped with MediaTek's Dimensity 100 processor, priced at 3,599 yuan, and the front-facing design of the Mate40 series, which has indeed attracted the support of many Huawei users, but since Judging from the overall performance of the market, the sales volume of the Honor V40 series and netizens’ views on Honor are completely different.
The release of Honor V40 uses MediaTek’s processor. Can’t domestic companies such as Xiaomi, OPPO, and vivo do the same? The price of 3,599 yuan is directly close to the starting price of Xiaomi Mi 11. In the minds of many netizens, the current Honor is completely different from the previous Honor. The release of the rival Redmi K40 mobile phone, Snapdragon 875, priced at 1,999 yuan, and Snapdragon 888, priced at 2,899 yuan. The obvious contrast makes Honor uncompetitive in the mid-to-high-end market.
Of course there is another reason, consumers’ recognition of the brand. Luo Yonghao said the truth six months ago, "Many people actually blindly worship the strong." In the domestic mobile phone market, Huawei may be the domestic mobile phone giant that truly has the strength to compete with Apple. With its 5G patents, 5G mobile phones, and its global influence, Huawei can be said to be a household name.
At the same time, Ren Zhengfei’s spirit is admirable. The wolfish corporate culture of “the green pines are still upright under the heavy snow” has attracted many “hardcore fans” of Huawei. They choose glory, but they choose more. Cheap Huawei.
If Honor wants to develop in a long-term and healthy way, it cannot be special. Consumers are often the most heartless. For the same configuration and experience, they will only choose the one with the highest price/performance ratio. Those who want to improve their products in the high-end market To be competitive, you must build your own core technology, rely on feelings, and also need strength!