How to use Q&A platform to do word-of-mouth marketing?

First, prepare a few key words.

For the choice of keywords, you need to consider that these keywords can be linked to your online mall. For example, you can choose "My Electrical Appliances Network", "Home Appliances Mall" and "Home Appliances Online Mall". These keywords can make my electric mall rank high through Baidu search or Google search. So the chances of these being searched are still quite high.

Second, find the answer to the question.

As for the answer to the question, we should not answer all the questions. First of all, let's make it clear that we sell things, not do maintenance, so we don't need to answer questions about maintenance. The questions that can be answered are about the price, function and how to buy the product. Don't rush to put the link on the website after you answer. We can put the selected keywords on it, guide them to search in search engines, and remember your mall or keywords. As for the links in the mall, you can link them at an appropriate time, but don't be too presumptuous.

Third, the quantity of word-of-mouth marketing should be done.

Word-of-mouth marketing, related to the long tail theory, needs a lot of doing and continuous doing to get good results. So we need more manpower to do it for a long time. Don't rush for success. It is impossible to have a good result if you give up after doing it for a while.

Fourth, don't advertise.

At present, many people have made publicity on these question-and-answer platforms. Many people began to play badly in advertising, which made netizens feel disgusted. Therefore, we need to answer questions with the attitude of truly answering netizens, and then naturally bring out the relevant keywords or links in the mall, so as not to arouse the resentment of netizens.

Knowing the above, where can we find our keywords?

1. Quotes

When someone asks about the price, we can list the model and function of the product to him, and then add a quotation in the mall to explain where the price comes from.

2. Recommend buying a shopping mall

After answering their related questions, we can recommend to netizens where to buy, and then recommend the mall at this time to let them know what the mall sells and what they want.

What you want.

3. Sources of information

After answering the relevant questions, we can set the source of the information as where it comes from, and then put the name of the mall on it to let them know that they can learn about the information through the mall.

4. Appear in the form of sharing shopping experience.

When answering the questions of netizens, we can answer the questions as a consumer who once spent money in a shopping mall, thus bringing out the name of the shopping mall and a good reputation.