In 2022, BYD's cumulative sales volume was about1868,500 vehicles, up by 152.46% year-on-year, ranking first in new energy vehicle sales. According to the data of China Automobile Association, BYD's share in the new energy vehicle market reached 27%, up nearly 10 percentage point year-on-year.
Specifically, BYD launched a number of explosive models last year, such as Seal, Tang DM-p and Yuan PLUS. The topic of limited edition of Han Qian and Cui Shan continues to heat up. Among them, the sales of Korean families exceeded 270,000, and the sales of Tang families exceeded 6.5438+0.5 million.
Rising sales have brought BYD better performance. In 2022, BYD's operating income reached 424.0 1 100 million yuan, up 96.2% year-on-year, of which the business income of automobiles, automobile-related products and other products was about 324.69 1.78%, up 155438+0.78% year-on-year, accounting for 76.55% of the total revenue. The net profit attributable to the owners of the parent company was 65.438+06.622 billion yuan, a year-on-year increase of 445.86%.
Due to the scale effect and product price increase, the gross profit margin further improved, and the gross profit margin of automobiles, automobile-related products and other products reached 20.39%, up 3.69 percentage points year-on-year. Tian Li, an auto analyst, said: "With the continuous growth of BYD's future sales and the correction of raw material prices, it is expected that the gross profit margin will continue to rise."
In terms of R&D investment, in 2022, BYD surpassed Geely and Great Wall with an R&D investment of 20.223 billion yuan, becoming the enterprise with the highest R&D investment among the three. By the end of 2022, BYD had applied for more than 40,000 patents worldwide, authorized more than 28,000 patents and had more than 69,000 R&D engineers.
This year, high-end brands will be an important task for BYD. At present, the luxury MPV Tengshi D9 has been delivered, and the price has reached the price range of 300,000-400,000 yuan; The pure electric hunting and running SUV Tengshi N7 was officially unveiled in March, and the official appearance of the medium and large SUV Tengshi N8 has also flowed out.
In addition, BYD also launched a high-end brand "Looking Up", and all models will be equipped with the "Easy Sifang" technology platform. Looking up at its million-dollar off-road model, looking up at U8 and looking up at U9' s million-dollar super-running model have also appeared. As high-end models are put on the market one after another, BYD's bicycle revenue and profit are expected to reach a higher level.
Great Wall is the only one of the three companies whose sales have declined. In 2022, the annual sales volume was 65,438+0,066.1.7 million vehicles, down 65,438+0.7% year-on-year. The fall of Harvard, the "pillar", is the most important factor for the sharp decline in sales of the Great Wall. In addition, from February last year 15, Euler stopped accepting orders for black cats and white cats, which also had a slight impact on the total sales.
Although the sales volume underperformed the broader market, the profit was still considerable. In 2022, the Great Wall's operating income reached 65.438+037.34 billion yuan, a year-on-year increase of 0.69%; The net profit attributable to shareholders of listed companies was 8.266 billion yuan, up 22.90% year-on-year, with a positive growth for three consecutive years. Great Wall said that the increase in net profit was mainly due to the improvement of the company's product strength, the improvement of vehicle profitability and the increase in exchange rate gains.
Feng Mu, president of Great Wall Motor, said at the smart new energy dry goods conference in March: "The Great Wall is dormant in 2022, and it is not pursuing too much sales, but preparing for the' take-off' in 2023."
In the "squat" energy storage stage, the Great Wall focuses on electrification, intelligent technological innovation and global development, further deepening user operations and enhancing system strength and ecological construction. Specifically, Great Wall has deeply adjusted the brand organization structure and optimized the product structure of the new energy sector. The third generation Haval H6DHT-PHEV, Weimoka DHT-PHEV, Latte DHT-PHEV, Euler Lightning Cat, Ballet Cat and other products have been listed one after another. In terms of intelligence, in 2022, the penetration rate of Great Wall smart cars reached 86. 17%, and the sales of cars equipped with coffee intelligence exceeded 200,000; In terms of globalization, the sales volume of Great Wall overseas market was172,200 vehicles, up by 23.09% year-on-year, and the cumulative sales volume exceeded one million vehicles.
Huaxi Securities said that in 2023, the trough of Great Wall Motor has passed. On the one hand, passenger car consumption is expected to grow steadily this year; On the other hand, the company has accelerated the electrification transformation, rich new product matrix, perfect product positioning and design ideas, and is expected to usher in the growth of the mainstream market.
Although Geely lost the title of China brand passenger car, its sales volume still increased slightly, with the annual sales volume of 6,543,800+0,430 new cars, up 8% year-on-year. In terms of new energy vehicles, the total sales volume of Geely's new energy products, including Geely, Geometry, Lectra, Krypton and Ruilan, was 328,700, up over 300% year-on-year. In terms of high-end models, the annual sales volume of Lectra in 2022 reached 18.0 1 10,000 vehicles, down18% year-on-year; KKr * * * delivered 7 1.9 million new cars. After KKr X goes on the market, the products will cover the range of 200,000-500,000 yuan.
The financial report shows that Geely's annual revenue reached 654.38+048 billion, up 45.6% year-on-year, and its net profit returned to its mother reached 5.26 billion yuan, up 8.5% year-on-year. Compared with the substantial increase in revenue, Geely still has the problem of "increasing revenue without increasing profit", and the increase in net profit is limited. In addition, its gross profit margin is also declining. Geely said that the gross profit margin of new energy vehicles is still significantly weaker than that of fuel vehicles, and the proportion is rising rapidly, resulting in a year-on-year decline of 3 percentage points to 14. 1% in 2022.
At the beginning of 2023, Geely's new energy strategy and brand-new product, Geely Galaxy, were announced, representing Geely to enter the second stage of new energy. A number of cutting-edge technologies have been introduced one after another, such as the broad architecture of SEA, the operating system Galaxy OS and NOA advanced intelligent driver assistance system. In terms of intelligence, the Geely Star Smart Computing Center, which has the largest equipment in the industry and the strongest comprehensive computing power, has also been put into operation.
According to the plan, Geely will challenge the sales target of 654.38+0.65 million vehicles in 2023. Dai Qing, senior vice president and CFO of Geely Automobile Group, stressed that in the short term, the primary task of Geely Automobile is still to increase its share in the new energy market.
Overall, new energy, intelligence and high-end are still the focus of BYD, Great Wall and Geely this year. After years of exploration and development and constant adjustment on the new track, the three companies have gradually found their own development path. In 2023, they will continue to lead the high-quality development of China's automobile industry.
This article comes from the official number of Che Xun. The author of Che Yi. The copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.