The times have endowed them with rights.
Entrepreneurship is not a patent for the post-80s generation, but the wheel of history has given them a fortune called "youth", just like Bill, who is 19 years old. Just like Gates, who founded Microsoft, and Ding Lei, 26, who founded Netease, young people have always had a soft spot for entrepreneurship. The "post-80s" are proud of their "golden age" and naturally play the vanguard of entrepreneurship. Of course, they also want to thank their own times. "Reform and opening up" and "only child" have given them more material conditions, and the changes in "college entrance examination enrollment expansion" and "Internet" have changed their fate.
Generation X in the United States (born in the mid-1960s to the late 1970s) was once defined by their fathers and brothers as selfish, lazy, disloyal, without ideals, without sense of responsibility and bent on one's own way. Now, they have proved the value of their existence with their achievements, and Gates and Dell are their representatives.
For China, the "post-60s", as the new generation after the founding of New China, made great efforts and laid the foundation for them to become the mainstay of today. 10 years later, the "post-70 s" ushered in a wave of internationalization, and their performance also won the respect of the world. Nowadays, the post-80s social environment in China seems to be similar to the "Generation X" in the United States. From the divorce of parents to the pressure of employment, this generation is facing many tests, and "self, independence and rebellion" has become the key words of this generation.
1992 There is a sensational article-Sino-Japanese Summer Camp Competition, in which the author warns Japanese children that their practical ability and hands-on ability are too poor. Nowadays, these children have become the protagonists of today's "post-80s", and the social evaluation of them seems to have not changed ―― their practical ability has become the biggest obstacle to their employment. "After 60, life forced me, after 70, my wife forced me, and after 80, I forced myself." This is the image of Bin Duan, CEO of Beijing Micro Interactive Technology Co., Ltd., describing the "post-80s" entrepreneurship.
However, the "post-80 s" encounter more opportunities. The "grassroots economy" of the Internet has undoubtedly made these young people realize the possibility of their dreams. Regardless of whether they are engaged in the Internet industry or not, their behaviors have injected the shadow of the Internet: sharing, concentration and technology. They don't have to worry about survival, and they don't have to run around to get through all kinds of relationships. They can communicate with all kinds of people without leaving home. They are fearless and know how to cooperate. They can firmly carry out their ideas and prove their strength. As opportunistic entrepreneurs, their fields are mainly concentrated in emerging industries such as IT and culture. When the Internet has brought the distance between China and the United States closer, the younger generation has more rights to race.
Growth is the best answer.
Elders are used to planning their children's future according to their own trajectory, but the nature of young people often breaks out at this time, and resistance either becomes a break or compromises with each other. Studying the history of successful entrepreneurs, we often find that tolerance and guidance are their most valuable traction.
At present, the outstanding "post-80 s" feel the kindness of this family almost without exception. As a teacher's grandparents and parents, Dai Zhikang is always obedient to him, and he will "do whatever it takes" if he wants to do it. Mao's family "never takes academic qualifications and diplomas seriously", and his mother told him that you should choose your own path. The parents who are engaged in art endow Li Xiang with "the most important quality", that is, "the ability to think and judge independently".
Family is like this, so is society. Criticism may be a driving force, but questioning cannot hinder the development of the times. Every generation has its own behavior. When they become the mainstream, others can only adapt but not change. In fact, after a brief criticism of Generation X, American society soon began to adapt and adjust to Generation X. ..
Recently, the media hype about "high-burning out" and "Wu Yingying Incident" seems to reveal the common mentality of "hating the rich" among Chinese people, such as "having no hair on your mouth, not being firm in doing things" and "too many people waiting to see jokes", which is a typical embarrassment that Li Xiang encountered after 1980s.
At present, success or failure can not be used to measure the cause founded by the "post-80 s" Maybe there will be losers and a comeback in a few months, but for every entrepreneur, it is a success. This entrepreneurial experience has given the younger generation the most precious wealth, and this kind of growth education can't be provided by any university.
In addition to being exposed by the media, there are actually more "post-80 s" who gave up their jobs and even their studies and embarked on the road of entrepreneurship. Many of them have not graduated from college, but their academic qualifications do not represent their learning ability. They know what they lack. They have absorbed more information and knowledge than their peers through the Internet and communication, which makes them appear precocious and sophisticated. They are the most inspiring, intelligent and valuable young people compared with those who do nothing all day in college or have an iron rice bowl.
Creation, New Economy China
Compared with the internet bubble in 2000, the "post-80 s" entrepreneurship has produced more online business models that can withstand scrutiny. On the one hand, they meet the needs of their peers. For example, Zheng Li's 163888 cover network satisfies the desire of grassroots singers, the high-burning MYSEE satisfies the desire of young people to watch TV online, and the community in Dai Zhikang satisfies the desire of people in interest circles to communicate and vent. On the other hand, they have labeled more and more traditional industries as the Internet. Although the "post-80 s" are not deeply involved in traditional industries, the sparks from the collision between traditional industries and the Internet have made them shine. They will "take what they like as their career". Because he likes cars, Li Xiang set up the "car home" website in 2005, and now it ranks among the top three independent car portals. On the other hand, Mao Kan turned his favorite video game into a reality show.
The new economy has spawned countless new business models. Although the mainstream has not yet formed, with the rise of new economic entrepreneurs and new economic users, they will certainly create the mainstream business culture in China. From short messages to online shopping, from online games to netizens, this generation has chosen a completely different lifestyle.
First of all, this is a "grassroots economy". Netizens are no longer passive consumers, they become creators of online content, and the power of grassroots is explosive. Secondly, it is the reverse economy. It starts with the end of traditional economic activities, and netizens provide everything they need. Finally, this is a search economy. Search reduces or enlarges the target customers to the level of "keywords" and changes the traditional marketing and consumption methods.
There is a best-selling book Geeks&Geezers in America, which defines such a group of people as "geeks". This word is used to represent people with superior intelligence, hard work and enthusiasm for computer and network technology. They brought commercial forces that challenged tradition, Bill? Gates, Jobs, Mike? Dell and Yang Zhiyuan are their representatives.
Geeks are not produced in large numbers in every generation, but the "post-80 s" are fortunate to meet the era when geeks are produced on a large scale. Following the agricultural age and industrial age, mankind is entering the information age, and the wave of information revolution is surging. As the core of the new network economy, digital content industry, e-commerce and social networks are giving birth to trillions of markets. On the other hand, China's economy is also undergoing a transformation from "capable people" from rural areas to cities to entrepreneurs, party and government cadres, intellectuals, and now the rise of "returnees" and "grassroots" entrepreneurs. Standing at the forefront of this revolution, the post-80s generation will surely bring a subversive force and become the driving force of China's new economic growth.
Threshold, from psychology
According to a survey by the Ministry of Personnel, the number of college graduates nationwide reached 410.3000 in 2006, an increase of 750,000 over last year, with a growth rate of 22%, while the national demand for college graduates is estimated to be about10.665 million, which is actually 22% lower than last year. This means that 60% of fresh graduates will face job gaps. Although there is great employment pressure, the proportion of college graduates' entrepreneurship is less than 1%, and it has a downward trend in recent years, while the proportion of foreign college graduates' entrepreneurship in the total number of graduates can reach up to 30%.
800 yuan's start-up cost, Dai Zhikang almost earned millions, making Discuz the boss of community software; 1999, Li Xiang 18-year-old personal website earned 10000000 yuan from online advertisements delivered to the door: Jiang Xipei, chairman of Far East Holding Group, gave 10000000 yuan to Gao Fei, who had only known each other for a few months and graduated from college less than 1 year. For them, making money seems to be a matter of course. Although their myth makes many "post-80 s" eager to try, the realistic predicament makes most people flinch.
When many people mention starting a business, they will think of various restrictions such as funds, personnel, venues, projects and resources. Indeed, there are still many imperfections in China's entrepreneurial environment, such as inadequate policy implementation and poor social support. The probability of college students' success in starting a business is far less than that of large enterprises or the elderly. But choosing to start a business is choosing difficulty. When everyone thinks it's easy, it must not be starting a business. Actually, the highest threshold is everyone's psychological threshold. If you cross the past, you won't feel tall.
On the other hand, it is also the psychological threshold of the whole society. Wenzhou's "puppy economy" characterized by small commodities, small enterprises and small scale has amazed countless economists, because "everyone in Wenzhou wants to be a boss". At present, the concept of our whole society is still stuck in "learning to be an official" rather than "learning to be an excellent business". Look at the popular "postgraduate entrance examination" and "examination of civil servants". At present, venture capital in many provinces and cities is implemented on college students, which is pitiful; In colleges and universities, most entrepreneurship centers only arrange virtual projects for teachers, lacking systematic entrepreneurship education and not letting students really contact the market. Some people say that the probability of success in starting a business is like touching a lottery ticket, but the number of entrepreneurs is far less than that of lottery players. When we encourage young people to go forward bravely, it is more important to create an excellent policy and public opinion environment for them. This responsibility comes more from our government and universities.
The game has just begun.
Hardship and entrepreneurship are innate. Not everyone has the characteristics of an entrepreneur: independent thinking, ambition, imagination, diligence, business vision, eagerness to learn, tolerance of loneliness … If you only rely on one idea. The so-called passion of young entrepreneurs is meaningless, and entrepreneurship is a process of implementation.
The internet bubble still exists. Whether it is a temporary scenery or a struggle, this group of the smartest people will inevitably experience the process of falling and getting up again. There are thousands of reasons for success, and the factors leading to failure are often strikingly similar. Li Xiang said: "Entrepreneurs must have dreams first, but the process of starting a business is doing things, not dreaming." The biggest challenge for the post-80s generation is how to be a 30-year-old or even 40-year-old person with a 20-year-old mentality, and the premise of doing things is to be a person first.
Comparatively speaking, what the post-80s generation lacks most at present is not ambition, wisdom, experience and wealth, but action. Action can realize ambition, win wisdom, accumulate experience and create wealth. The greatest advantage of young people is that they have the opportunity to correct their mistakes. Therefore, everyone should seize this opportunity to make mistakes. When a small group of "post-80s" entrepreneurs bravely prove their existence and challenge the tradition, a larger group of young people are still at a loss to find their own position. What's more, they are not at a loss because they have not found their own position.
Whether it's a business of tens of millions or hundreds of dollars, whether you do it yourself or work for others, whether it's the runway in Liu Xiang or the Internet of Li Xiang, or whether you are about to or just set foot on the "post-80 s" society, it's a kind of entrepreneurship, and everyone is faced with a long runway full of fences. Dreams are gorgeous for everyone, but you need to prove the value of your existence, prove that you are not arrogant, and prove that dreams are possible.
Talented people come forth in large numbers, and each generation has been leading the way for decades. After 5 ~ 10 years, the "post-90 s" began to rise, and it is impossible to predict how these people who are no longer young will interpret their former "youth". But there is no doubt that those who have a successful career around the age of 35 will be proud of their bravery when they were young.