In terms of series classification, both Omega and Rolex have many popular styles. In addition, the positioning of the two brands is a tool table, which is simple and practical. In fact, the price gap between the two benchmark series is not big.
as far as movement is concerned, many workers will say that Rolex movement is better than Omega movement. But in fact, Omega's self-produced 8-series movement is not worse than Rolex's self-produced 3-series movement. You know, when Omega introduced the 321 chronograph movement in the early days, even top brands such as Patek Philippe and Vacheron Constantin had to buy the movement from Omega. Rolex, on the other hand, was just in its infancy. Omega uses silicon hairspring and Rolex uses blue niobium hairspring. Both movements are diamagnetic, and the two brands are actually neck and neck in terms of movement attainments. Including the accuracy of the movement is similar.
the real gap is mainly due to the influence of brand communication. In the 198s and 199s, Hong Kong movies were popular, and almost all the watches on them were Rolex. Due to the influence of movies, for a long time, people thought that watches were Rolex. Invisible, Rolex has a very high brand popularity. With the rapid development of China's economy, especially in recent years, the China market basically accounts for more than half of the world's watch sales. Since 216, Rolex has made greater changes in hunger marketing. It is clear that the annual sales are advancing by leaps and bounds, but basically all popular styles are out of stock. In marketing, Omega has never used hunger marketing, and almost every watch is in stock. Most brands are also like this. The most popular Rolex has been hoarding and speculating since 216. Watches even began to have a premium. The more hunger marketing is done, the more products are in short supply. So now the hottest brands have joined the hunger marketing, and Patek Philippe and Audemars Piguet watch premium are closely followed by Rolex. Mainly because these popular styles have huge profit margins, many scalpers join and over-advertise, which makes consumers think that the value of Rolex brand itself is higher than positioning.
up to now, the two brands are actually of the same grade, and Rolex is better in reputation, but from the aspect of cost performance, Omega is also a good choice. The quality is reliable, and the quality of Rolex and Omega has been tested by the market for decades, so don't worry about it.