Skimming pricing strategy means that enterprises set the price of technical services at a relatively high level and enter the market at a higher price in order to obtain the maximum profit in the short term. This is like skimming the fat from the soup, so it is called skimming strategy.
It is very suitable for technical service projects with patent protection, advanced technology, low demand and price elasticity and no competitors in the short term. High pricing can keep enterprises active in business activities and make R&D costs recover quickly, which also leaves room for enterprises to reduce prices in the future.
High pricing is also the positioning of technical services. The public awareness of high quality and good price leads users to recognize the high price of quality service. Enterprises should constantly improve their technical services to maintain a leading position, cultivate loyal customers, do a good job in market leadership and gain profits from it.
Developed societies have shortened the life cycle of technical service projects. With the rapid development of science and technology, the original advanced technology will quickly become traditional technology, and technical service projects will enter a recession. At this time, sales will drop sharply. Generally speaking, you should withdraw from the market in time to avoid being dragged down.
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