Present situation of Taizhou embroidery

It has become a well-known women's clothing brand in China (TGGC). In the middle and late 1990s, due to the complexity and low wages of traditional hand-embroidered garments, fewer and fewer female workers were able to settle down to embroidery. The rest engaged in the embroidery industry are older embroidery workers. With the increase of age, the eyesight is getting worse and worse, and the number of female workers is decreasing year by year. There are fewer and fewer women who can embroider every year now. Few girls can embroider under the age of 30. Taizhou embroidery is about to face the desperate situation of no successor and lost skills. Taizhou embroidery turned from prosperity to decline.

1998, in order to inherit and develop the essence of Taizhou embroidery (Haimen carved embroidery), Taizhou Yinhe Garment Co., Ltd. registered the trademark of "Taixiu" and produced TGGC series products such as fashion, pajamas and embroidered clothes. Under the leadership of Ms. Lin Xia, the company combines Taizhou embroidery skills with modern fashion design concepts, and pushes the applicable products of Taizhou embroidery skills to a new breadth and depth, so that its craftsmanship, artistry and practicality are more perfectly combined. At present, the "Taiwan embroidery" products produced by Taizhou Yinhe Garment Co., Ltd. not only retain the traditional silk embroidered clothes, pajamas, handkerchiefs, long skirts and hanging skirts. It also combines traditional hand embroidery skills with modern women's clothing, reflecting the unique, alternative and fashionable "Taiwan embroidery" women's clothing fashion. Established in 2005, Thai Embroidery Institute inherits the century-old silk embroidery skills, researches and innovates Thai embroidery skills, and closely combines tradition and fashion. In 2007, in order to protect intangible cultural heritage and promote Taixiu culture in China, we designed and built Taixiu Art Museum. It is also planned to transform and upgrade Taixiu Art Museum into Taixiu Museum before 20 15.