Competitor research includes market entry research, investment acquisition research, market dynamics research, benchmarking research, human resources research, marketing system research, production research and development research, patent information research, warehousing logistics research and so on.
The fundamental goal of competitor research is to find out the situation of competitors through all available information.
Including: product and price strategy, channel strategy, marketing (sales) strategy, competition strategy, research and development strategy, financial situation and human resources. , find out its competitive weakness, help enterprises to formulate appropriate offensive strategies and expand market share; In addition, for the most advantageous part of competitors, we should formulate evasive strategies to avoid damage to enterprises.
Dynamic investigation of competitors
As an enterprise competitive intelligence service provider, Xiling conducts in-depth research on target enterprises or industry-leading enterprises every month or quarter according to customer needs, and dynamically monitors their operating conditions, production research and development, product changes, marketing activities, sales, market expansion, strategic initiatives, corporate mergers and acquisitions and other aspects.
Celine's monthly (quarterly) competitor dynamic research report provides a reference for client enterprises to adjust their own development strategies and evaluate the performance of their branches in time, helping them to know the real-time situation of competitors and help them seize the opportunity and lead others in decision-making.
The above content comes from Baidu Encyclopedia-Competitor Survey.