What are the scope of cultural and creative services in modern service industry?

According to the Notice on Piloting the Change of Business Tax to Value-added Tax in Transportation Industry and Some Modern Service Industries in Eight Provinces and Cities (Cai Shui [2012] No.71) and the Notice of State Taxation Administration of The People's Republic of China, People's Republic of China (PRC), According to Item (3) of Article 2 of the Notice of the Ministry of Finance on Launching the Pilot Project of Changing the Business Tax to VAT in Shanghai (Cai Shui [2011)/Notes on Taxable Services), cultural and creative services include design services and trademarks. 1. Design services refer to business activities that convey plans, schemes and ideas through visual and written forms. Including industrial design, modeling design, clothing design, environmental design, graphic design, packaging design, animation design, display design, website design, mechanical design, engineering design, creative planning and so on. 2. Trademark copyright transfer service refers to the business activities of transferring trademarks, goodwill and copyrights. 3. Intellectual property services refer to business activities dealing with intellectual property affairs. Including patent, trademark, copyright, software and integrated circuit layout design agency, registration, identification, evaluation, certification, consulting and retrieval services. 4. Advertising service refers to the business activities that use books, newspapers, magazines, radio, television, movies, slides, street signs, posters, window displays, neon lights, light boxes, the Internet and other forms to promote goods, commercial services, cultural and sports programs or announcements and statements for customers and provide related services. Including advertising planning, design, production, release, broadcast, publicity and display. 5. Conference and exhibition services refer to the business activities of various exhibitions and conferences held for commodity circulation, promotion, display, economic and trade negotiations, non-governmental exchanges, enterprise exchanges and international exchanges.