Since 20 16, China has successively issued industrial policies to support the development of VR/AR industry. 20 18 12 The Ministry of Industry and Information Technology issued "Guiding Opinions on Accelerating the Development of Virtual Reality Industry", which put forward the key tasks of developing virtual reality industry from the aspects of core technology, product supply, industry application, platform construction and standard construction. The 14th Five-Year Plan also points out that VR/AR industry should be listed as one of the key industries of digital economy in the next five years.
CCID data shows that the market size of VR/AR industry in China will reach 4135 million yuan in 2020, up 46% year-on-year; With the maturity of technology, the application of VR/AR in various fields is gradually expanding. It is estimated that the market size of VR/AR industry in China will exceed 1000 billion in 2023.
LinkedIn was founded on 20 16. It develops AR products and application scenarios by combining software and hardware, and further builds the AR industry ecosystem. Provide B-end AR vehicles, remote maintenance of AR industry, renovation of AR digital venues, etc. And provide customized services based on augmented reality to accelerate the development of C-side AR products.
Ling Ying Road hopes to build a complete AR application ecosystem.
LinkedIn will form an AR-based social closed loop through a series of products developed for C-end users, including: AR virtual fitting, AR wearing alarm clock, AR social Rubik's Cube, Internet of Things, AR game console, AR watch, AR smart housekeeper and so on. , and provide personalized experience for end users in different application scenarios according to different needs.
"LinkedIn developed a set of AR glasses and applied them to B-end customers at the beginning of its establishment, and developed supporting system solutions such as industrial remote maintenance. Huang Xiang, founder and CEO of LinkedIn Road, introduced to 36Kr: "At the same time, the company improved the software and hardware team, shifted the focus of research and development to the C end, and developed the AR virtual fitting system. You only need _ _ smart computers or tablets to put virtual clothes into the real world in real time.
AR virtual fitting
In the traditional online shopping process, users can only refer to the model diagram, and the judgment method is single. It is easy to cause the problem of "buyer show" after starting, and the return process is long, leading to a vicious circle. However, the existing virtual fitting mirror products in the market generally have the disadvantages of high cost, single use scene and poor experience.
On the way to Ling Ying, we used SLAM spatial positioning system, neural network training, 3D texture recognition and other technical algorithms to combine virtual clothing with human body to reproduce the real fitting effect to the greatest extent.
AR virtual test hardware is equipped with a series of simulation simulators.
After three iterations, the product added three simulators: expansion simulator, fabric simulator and temperature simulator, which highly restored the intuitive experience of fitting tightness, breathability and fabric texture.
Innovative hardware combination formula makes the fabric feel realistic, the clothes fit, and you can watch different degrees of try-on effects in 360 degrees. Share good things and wear renderings with friends with _ hold _ match by DIY, _ key, most _ restore offline purchase _ experience, match clothing styles at will, and develop online fitting _ purchase _ new gameplay.
For merchants, AR virtual fitting system can reduce the return rate by 40%, increase the user's stickiness by 70%, and finally increase the profit by 4 times.
Huang said: The purpose of developing AR virtual fitting system is actually to attract more female users in the C-end market. For platforms such as AR social networking, AR games and AR Rubik's Cube that will be launched in the next step, female users are very important and can form a very good interaction with male users. For household consumption, they are also relatively strong consumption controllers.
AR social cube
LinkedIn's next-generation product AR Social Rubik's Cube is also in rapid iteration. The original idea was to make a detachable AR display device like Lego bricks. As an AR hardware product, it has strong interoperability with AR glasses, and the core part is optical module+embedded system. Its characteristics are as follows: 1) first person vision; 2) Multi-window operation; 3) Spatial positioning system; 4) interactivity.
The product form of AR Social Rubik's Cube is a hexahedral Rubik's Cube, each side is a screen, which can be turned into a big screen when put together, and can also be folded separately, operated in multiple windows, and provides rich interactive accessories.
AR social cube
The future product path planning of Ling Ying Road mainly comes from the accumulation and precipitation of the underlying technology for many years. We independently developed the optical field chip, built a dust-free chip packaging laboratory, and realized the mass production of the optical field chip. At the same time, it has the core technologies of AR/VR multi-depth display, lidar core devices and communication field.
In terms of software algorithms, a number of fusion algorithms of computer vision and IMU have been independently developed and applied to various interactive and positioning systems to realize inside-out spatial positioning technology without external markers. SLAM spatial location algorithm; 6-DOF handle tracking algorithm; Gesture recognition algorithm.
Ling Ying Road established its own application ecological closed loop through AR virtual fitting system. On the one hand, through cooperation with the e-commerce platform, it is pushed for small B-end clothing enterprises, forming a platform for goods and content and private domain traffic; On the other hand, Eintoo fitting hardware will be distributed to the C end in large quantities at low prices. At present, the market verification has been completed and the cooperation intention of tens of millions of orders has been reached. In the future, with the emergence of new product lines such as AR Social Rubik's Cube, entertainment, games and product placement will become revenue growth points.
LinkedIn has previously received several rounds of financing from PNP and Dr. Qilu, and the company has more than 30 inventions and patents. Huang, the founder, graduated from the Computer Department of Imperial College London, and is an early C-end augmented reality researcher in China. Selected in the 20 18 Forbes China U30 list and the 2020 Hurun Entrepreneurial Leaders list.
It is reported that with the support of the local government and industry associations in Wuxi, LinkedIn has established the Meta-Universe Industry Valley Entrepreneurship Base, and will hold the Yangtze River Delta Meta-Universe Innovation and Entrepreneurship Competition at the end of the year to help more startups in the XR field enhance their influence and grow together.