Under the general trend of consumption upgrading, brand upward has always been regarded as the truth of development by car companies. For example, Wuling, which is "what people need, we will build", has also started the road of high-end brand. On August 14th, the official map of Wuling Capgemini, the first MPV model of Wuling Global Banking Standard, was exposed. It is not difficult to see from the information currently exposed that this generation of models has greatly improved in design compared with the current Wuling. So, where is the specific upgrade of the new car? Let's take a good look at it now.
exquisite appearance, in line with the flagship
for beautiful people or things, we will not refuse. In the past, Wuling's models were often labeled as "commercial vehicles", so in design, we often associated them with vans, which was unfair to Wuling brand. Nowadays, the brand-new face value also allows Wuling to better March into the high-end.
in terms of appearance, the new car has abandoned the square family-style design and cheap texture in the past, and adopted a relatively rounded design. As a direct result, the sense of advanced has been greatly improved.
In the design, the front face adopts an enlarged grille with high recognition and is blackened. To a certain extent, this design can form a very strong contrast with the silver logo and chrome-plated decorative strips on both sides, which is more in line with the design of a high-end commercial vehicle and is very helpful for "brand up".
the visual field moves to the side of the vehicle, and the raised waistline extends from the back of the headlights to the taillight group, so the whole vehicle looks very smooth. At the same time, the B-pillar, C-pillar and D-pillar of the new car body are decorated with silver elements, and the visual effect of the suspended roof arises spontaneously, which is more in line with the tonality of this car.
in my opinion, the rear of the car echoes the previous design, and the layered rear is matched with the revolving headlights, which gives a very strong overall feeling. However, we are still looking forward to the design of this car in terms of actual mass production performance.
Comfortable interior, fully performing Wuling's high-end
It is different from buying an entry-level car. When buying a high-end car, everyone pays attention to the ritual sense of the new car. And this sense of ceremony comes from the atmosphere of the interior. Therefore, for cars, if you want to create a good sense of luxury, the luxury atmosphere of the interior must be seen.
positioned as the flagship model, Wuling Capgemini's interior design is also very distinctive. From the official point of view, Capgemini's cockpit design is inspired by structuralism in the architectural field. Therefore, in the design, the interior of the whole vehicle is basically straight lines, and the curves in details are only added as auxiliary lines, and the visual effect is very high-end.
in addition, the center console adopts multi-layer design, and the air outlet of the air conditioner is flatter. These elements together further enrich the sense of hierarchy and space atmosphere in the car. If you are careful enough, you can also see a big screen with a good size in front of the vehicle. I guess this big screen is expected to match Wuling's hotter in-vehicle system.
different from Wuling automobile currently on sale, capgemini has also made great efforts in the materials used in the interior. For example, the center console, door panels and other places are made of plastic+skin-friendly leather fabrics, so this car is very high-end in terms of visual effects and tactile feelings.
In the new situation, everyone is eager to breathe. If you think so, then Capgemini is the right car for you. In addition to the high-end materials used before, the new car also uses a lot of environmentally friendly materials. In addition, the PM2.5 filter element and negative ion generator can effectively block dust and viruses and bacteria, and can also protect the health of the occupants in the car in all directions.
in terms of seat layout, Wuling capgemini adopts a 6-seat layout of 2+2+2, and the middle row seats are equipped with maglev four-way slide rails, with a sliding distance of 56mm, in addition, all six seats are equipped with independent USB interfaces and air conditioning outlets. This kind of experience is somewhat similar to the previously listed GL8.
in terms of power, according to the previous application information, the new car will be equipped with a 1.5T turbocharged engine with a maximum power of 177 HP.
capgemini Victory, can you lead Wuling upward?
all the above is the product strength of Capgemini, so let's talk about the application prospect of this car. At present, the brand of Wuling is mainly concentrated in the field of pulling goods. Due to the rapid decline of the micro-market, Wuling has shown a weak posture in sales.
according to the industry, microface itself is a double-edged sword for the brand. In addition to better obtaining the low-end market, it is also easy to dilute the sales of high-end models and lower its brand reputation to a certain extent.
Based on this situation, the birth of Capgemini seems logical. Therefore, for Wuling, the introduction of Capgemini Victory into the market will inevitably raise the product price through the basic advantages of large-size models. It is worth mentioning that this is also the first truly superior product in the Wuling system.
of course, after the launch, this car also needs to face different pressures. One test comes from the pressure of the same level of products, and the other comes from the market pressure of brand awareness. And these are all closely related to the positioning of this car. After all, if it is positioned, it will make it lose some sales.
Secondly, the channel of Wuling Capgemini is equally important. According to the current thinking, Wuling Capgemini will probably sell with the cash Wuling. If the price is too low under the same channel, it will inevitably affect the sales of the current models. If the price is too high, it will also be an impact on its own sales.
for a car, the most important thing is the sales volume. So for Wuling brand, under the premise that product strength can support brand reputation, how Wuling Capgemini breaks the game should also be the key issue of this car, otherwise Wuling Capgemini will become an experiment of Wuling brand on the high-end journey.
At present, the sales volume of domestic MPV market is not very good, especially for entry-level brands with lower positioning. Taking Wuling Hongguang as an example, new cars have been declining for many months, which is a great impact for Wuling brands.
However, with the birth of Capgemini, this situation may be eased a little. So for you, is Wuling Capgemini worth seeing?
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.