192 1 laid the foundation stone in Frankfurt, Germany. Braun created one classic after another with exquisite design and became a model of German design. 10 category more than 200 products, covering men's shaving, women's hair removal, hairdressing and hair care. , making it a global small household appliance giant. Braun's products have won more than 60 red dot design awards, and Braun's style is modern, simple, pure and high quality. Braun's design concept was summarized as the famous "Ten Proverbs" by his design master dieter rams, which influenced designers from generation to generation. 20 14 Braun hair clipper series landed in China, bringing consumers the ultimate haircut experience from Braun.
In the past fifty years, Braun has won many awards for razors, hairdressing products and kitchen appliances. Even the Oscar-Red Dot Industrial Design Award in industrial design has won many awards. Of course, the red dot is only the tip of the iceberg of Braun Award, and other awards, such as IF industrial design award products, GQ's most popular shaver, men's beauty award and popular electric shaver, have also gained a lot. Braun has won more than 100 internationally recognized product design awards and more than 8,000 patents. These awards are the best affirmation of Braun brand and the foundation of Braun's continuous development.
Braun set a goal at the beginning of its establishment: the appearance of the product is designed in full accordance with its predetermined function, putting an end to superficial fancy and fashion that has nothing to do with the product function, and pursuing bright, concise and balanced lines. This ensures that Braun products in Germany are widely loved all over the world as soon as they are launched. The purpose of Braun in Germany continues to this day and has become Braun's unique design concept. The design can be summarized as eight persistences, namely: 1. Innovation, 2. Quality, 3. Practicality, 4. Beauty, 5. Concise, 6. Details, 7. Classic, 8. Environmental protection.
Leading technology
Acoustic wave technology Braun innovates acoustic wave technology (IntelligentSonic? Technology) can help men take care of the differences in shaving needs in time, gently touch the skin, capture and propose more beards, just like the Cruise control system (cruise? Control).
These different requirements include: different beard density, different skin compression, different surface contour and different friction.
Braun's innovative sonic technology has two weapons: sonic cutter head and linear motor. The sonic blade vibrates the skin slightly, which helps to release short hair that is difficult to shave from pores. In addition to more efficient shaving, the acoustic wave cutter head also reduces the friction between the omentum and the skin to achieve comfortable shaving; Linear motor directly drives blades by high-speed vibration, which can transmit motor power without loss. When shaving a thick beard, by detecting the thickness of the beard during shaving, the power is increased instantly by microcomputer control to realize rapid shaving.
Supersensory geometric cutting net
The size and shape of the oil-sensing mesh of Braun Supersensitive Geometric Cutter Net are designed according to the position of the mesh. The larger mesh on the side of the omentum is because the contact with the skin is lighter when shaving, and the larger mesh can collect more beards, which makes the shaving efficiency higher; At the same time, the mesh on the top surface of the omentum is small, because the contact strength between this part and the skin is strong enough during shaving, and the smaller mesh can reduce the damage to the skin, thus ensuring the comfort of shaving to the greatest extent.
Automatic cleaning center
The automatic cleaning center, which was initiated by Braun and customized after decades of research and development, can clean, sterilize, dry, lubricate and charge razors with one click, effectively killing 99.999% of bacteria, which is 0/0 times higher than that after shaving.
Ice sensing technology
CoolTec ice feeling technology can instantly take away the excess heat generated during shaving, significantly reducing shaving discomfort. It instantly takes away the heat generated during shaving from the skin through the ice force relief strip in the razor head, so that the face can keep a comfortable feeling during shaving.