Keywords: security traceability counterfeit supply chain anti-counterfeiting and anti-channeling goods sales statistics
In order to produce a marketable product, enterprises need to invest a lot of money and time, but often when the product is recognized by the market, it is impacted by a large number of fakes, which makes the investment of enterprises go down the drain and causes huge losses to enterprises.
To avoid such problems, in addition to strengthening government supervision, enterprises should also adopt advanced anti-counterfeiting means to help consumers quickly identify the authenticity of goods and destroy the living soil of counterfeit goods, thus protecting their own interests.
However, with the continuous development of anti-counterfeiting technology, the means of counterfeiting are also being refurbished year by year. As long as you have the same equipment and materials, any commodity can be copied, even the currencies of various countries can't escape this fate.
Therefore, experts and scholars put forward a new anti-counterfeiting concept, that is, combining the traceability function of commodity supply chain with anti-counterfeiting technology, and distinguishing the authenticity of commodities by tracing the logistics path of commodities. When consumers buy goods, they scrape off the anti-counterfeiting coating on the label (laser anti-counterfeiting label, RFID and other modes can also be used), and input the anti-counterfeiting serial number into the mobile phone or computer to obtain the production information and circulation path of the goods provided by the manufacturer, and then compare it with the trademark and seller information of the goods. Only when the two pieces of information are completely consistent can we confirm that the goods are genuine. Enterprises can also prevent middlemen from channeling goods through traceability management and grasp the sales data of dealers and retailers in real time.
After entering the anti-counterfeiting serial number, the obtained traceability information of commodity circulation is as follows:
Product name: XXXXXXXX specification model: XXXXXXXX
Place of production: XXXXXXXXX Manufacturer: XXXXXXXXX
Production time: XXXXXXXX Sales business: XXXXXXXX
Commodity circulation process (optional):
Guangdong province XXXXXXXXXXXXXXXXX company
Guangdong province Shenzhen XXXXXXXXXXXXX company
XXXXXXXXX Company, Luohu District, Shenzhen City, Guangdong Province
This method is interlocking and logical, leaving no room for criminals. At the same time, the operation is simple and the use cost is low (about 0.2-0.3 yuan per piece), which is convenient for enterprises to apply and can also provide a basis for market supervision and law enforcement of government departments.
This anti-counterfeiting method is suitable for popularization and use in food, tobacco and alcohol, auto parts, medical and health care products and other industries. You can email zhouzengchen@hotmail.com for more information.