The mainstream business models of search engines (Baidu's bidding ranking, Google's AdWords) all put advertisements on search results pages and charge advertisers through users' clicks. This model was first put forward by bill gross. He founded GoTo company in June 1998 (later renamed Overture 5438+0 in September 2006), implemented this model, achieved great success and applied for a patent. This model has two characteristics, one is pay-per-click, and users don't have to pay if they don't click advertisers. The second is bidding ranking, which ranks the results according to the amount paid by advertisers. 200 1, 10, Google launched AdWords, which also adopted the methods of pay-per-click and bidding. In 2002, Overture sued Google for patent infringement. In August 2004, Yahoo! (Yahoo! In July 2003, Overture was acquired and settled, and 2.7 million ordinary shares (less than $300 million) were paid to the latter as settlement fee.
AdSense is a new advertising method launched by Google in 2003. AdSense enables third-party online publishers of all sizes to enter Google's huge advertiser network. Google places advertisements related to web content on these third-party web pages, and when visitors click on these advertisements, online publishers can earn income. AdSense is very popular in blogger. At the same time, Google deleted some accounts without authorization, which caused some people's dissatisfaction. Other search engines have also launched similar advertising methods. Yahoo's advertising methods include YPN (Yahoo Publishers Network) and YPN; In addition to displaying content-related advertisements on web pages, you can also display content-related advertisements on RSS; Subscribe to display advertisements. Microsoft's advertising plan is called AdCenter. Baidu also launched a theme promotion.