Yongzi Tang is on the road (3)
Yongzi Tang, a private pharmaceutical company established at the beginning of the new century, passed the national food and drug supervision on July 6, 2004 Administration GMP certification. In 2005, the long-term development plan of "building the core competitiveness of the enterprise and taking the road of brand development" was formulated. After several years of rapid development, Yongzitang Company has owned multiple patents, a complete gastrodia product line and a systematic innovation mechanism, and has grown into a leading enterprise in the Zhaotong gastrodia industry. Its strong development momentum has driven the optimization of the entire industrial structure. The rapid transformation of upgrading and development methods has fully reflected the medicinal and economic value of Zhaotong Gastrodia elata. By operating the national market, Yongzitang Company has successfully transformed the resource advantages of Zhaotong Gastrodia elata into economic advantages and regional competitive advantages, enabling Zhaotong Gastrodia elata to successfully achieve a huge transition from low-end edible products to high-end medicinal products. Today, a modern Gastrodia elata medicinal deep processing base facing the country, the world and the future stands tall on the land of Wumeng.
What enables Yongzitang to continue to develop steadily and steadily after experiencing many ups and downs in the fiercely competitive market, in the throes of industry reform and in the complex pharmaceutical policy environment? It is a simple and excellent corporate culture, a people-oriented management concept, a truth-seeking and pragmatic work style, high-quality Zhaotong Tianma, consistent standard quality, a professional and dedicated workforce, and an innovative spirit that keeps pace with the times. , is the land of Zhaotong with outstanding people and real government support. In short, Yongzitang has experienced too many ups and downs, accumulated too many stories, and achieved remarkable results along the way. Every step of her development has witnessed the growth milestone of Yunnan private pharmaceutical companies in the new era. Let us follow the interview of our special reporter Tian Guanglin to unravel the mysteries one by one and explore the development path of Yunnan private pharmaceutical enterprises in the new era.
Yongzitang will be rooted in Zhaotong, based in Yunnan, facing the whole country, and become an enterprise with intellectual property rights and sustainable development.
Exclusive interview with Mr. Zheng Jindan, General Manager of Yunnan Yongzitang Pharmaceutical Co., Ltd.
On December 6, 2007, the 58th National Pharmaceutical Fair was held in Kunming. At the Convention and Exhibition Center, Yongzhitang Pharmaceutical Co., Ltd. Zitang Company's unusual exhibition layout in the ordinary exhibition area allowed me to see a company with distinctive characteristics. At the exhibition, I met the company’s general manager, Mr. Zheng Jindan, and invited him to be interviewed by us. He happily agreed.
Tian Guanglin: Mr. Zheng, why did you build the pharmaceutical factory in Zhaotong in the first place?
Zheng Jindan: I understand your question, because in people’s minds, Zhaotong is a poor area with inconvenient transportation, underdeveloped economy, and it seems that its reputation is not very good. According to general rules, investment and establishment of factories must be in economically developed areas, but why did we choose Zhaotong? It's because we take a fancy to Zhaotong's huge resource advantages and the high medicinal value of Zhaotong Gastrodia elata. The Zhaotong area is known as the "Golden Triangle" of resources due to its lush green hills and gold hidden in the black soil, with great potential for development. The Zhaotong Basin has the second largest lignite reserves in southern my country. Yunnan is rich in water energy resources, and three national-level giant power stations, namely Xiluodu, Xiangjiaba and Baihetan, are under construction. It has a wide variety of biological resources and is the largest high-quality apple base in southern China. Zhaotong Gastrodia elata, Eucommia ulmoides, konjac, Zanthoxylum bungeanum, Kuding tea and other specialty products are well-known both inside and outside the province. The transportation is now convenient. After the Zhaotong Expressway is opened to traffic, it will only take more than 4 hours from Kunming to Zhaotong. In this environment, enterprises will have the motivation to develop.
Tian Guanglin: Mr. Zheng, can you tell us more about the pharmaceutical factory?
Zheng Jindan: The company officially passed the GMP certification of the State Food and Drug Administration on July 6, 2004. In 2005, the company formulated a long-term development plan: "Build the core competitiveness of the enterprise and take the road of brand development". After several years of rapid development, Yongzitang has become the leading enterprise in Zhaotong Gastrodia elata industry. The company's strong development momentum has driven the optimization and upgrading of the entire industrial structure and the rapid transformation of development methods, making the medicinal and economic value of Zhaotong Gastrodia elata fully reflected.
By operating the national market, Yongzitang has successfully transformed Zhaotong Gastrodia's resource advantages into economic advantages and regional competitive advantages.
Tian Guanglin: Mr. Zheng, what are the main Gastrodia elata products currently available in the company?
Zheng Jindan: In a short period of time, Yongzitang Company used a variety of social resources, was market-oriented, and used a combination of industry, academia and research to seize the important strategic opportunities of pharmaceutical reform and respond to risks and challenges. Carry forward the spirit of truth-seeking, pragmatism and pioneering spirit, scientifically develop national medicine, and complete the research and development of a complete product line of Zhaotong Gastrodia elata, including medicines: Gastrodia Xingnao capsules, health products: Gastrodia micropowder capsules, and raw Ma products: produced by Yongzitang Zhaotong special grade Gastrodia elata. Gastrodia Xingnao Capsules received the national invention patent certificate granted by the State Intellectual Property Office on May 31, 2006. All this has laid a solid foundation for the development of Yongzitang and Zhaotong Gastrodia elata industry.
Tian Guanglin: Mr. Zheng, at the National Pharmaceutical Association, I saw your company’s corporate mission of “constantly pursuing public health”. Can you introduce the company’s corporate culture in detail?
Zheng Jindan: At the beginning of its establishment, Yongzitang Company put forward the corporate purpose of "all for health", the business philosophy of "harmony first and sincerity as the basis" and "diligently pursuing public health". corporate mission. Yongzitang Company has always adhered to the corporate purpose of "Everything is for health", which has enabled the company to survive step by step and remain stable despite repeated ups and downs, whether in a fiercely competitive market, in the throes of industry reform, or in a complex medical policy environment. develop. It is precisely with the guidance of the business philosophy of "harmony first and honesty first" that Yongzi Tang people have established a good reputation and market credibility in the fiercely competitive pharmaceutical market, which has continuously improved the brand value of Yongzi Tang.
Tian Guanglin: Mr. Zheng, can you briefly introduce the following company’s future development ideas?
Zheng Jindan: Yongzitang will be rooted in Zhaotong, based in Yunnan, facing the whole country, becoming an enterprise with intellectual property rights and sustainable development, actively carrying out the construction of the Gastrodia elata industry chain for farmers in the enterprise base, insisting on scientific development and innovation Development concept, improve the quality and efficiency of development, build a resource-saving enterprise, promote the preservation and appreciation of the Yongzitang brand, promote harmonious labor-management relations, achieve good and rapid development of the enterprise, and strive to build a Gastrodia elata industry kingdom based in Zhaotong and serve Zhaotong Economic development contributes to the construction of a harmonious Zhaotong and a new socialist countryside. In short, the company will move forward along the strategic direction of "consolidating the foundation for survival, accelerating development, and enhancing brand value" to build the company into an enterprise with "distinctive characteristics, strong competitiveness, and strong vitality", so that Zhaotong Gastrodia elata can go global and benefit All mankind.
In the "consumer-centered" marketing era, consumer interests always come first. Yongzitang firmly believes that this is the truth
Exclusive interview with Yunnan Yongzitang Pharmaceutical Co., Ltd. Mr. Luo Xudong, the company’s vice president of marketing
I met Vice President Luo at the 57th National Pharmaceutical Fair in Shenzhen, where he was leading the staff of the customer service department to set up the booth. We chatted for a while, and seeing that he was very busy, we didn’t bother him again. After the meeting, on a pleasant afternoon, our interview began.
Tian Guanglin: Innovation is the core driving force for the sustainable development of enterprises. What innovations does Yongzitang have in its development?
Vice President Luo: In the continuous development, Yongzitang realizes that talent innovation is the foundation, management innovation is the soul, marketing innovation is the lifeline, and technological innovation is the core and cornerstone. Due to the unremitting pursuit of innovation, Yongzitang used high-quality Zhaotong Gastrodia to develop Gastrodia Xingnao Capsules, which are highly effective in treating headaches, dizziness, insomnia, memory loss, and unresponsiveness. On May 31, 2006, it obtained the Received a national invention patent granted by the State Intellectual Property Office. Yongzitang has invested heavily in scientific research. In order to study the pharmacology and safety of Tianma Xingnao Capsules, the company cooperated with the Yunnan Provincial Key Laboratory of Natural Medicine Pharmacology. After three years, it finally concluded that Tianma Xingnao Capsules can effectively anticoagulate. , anti-thrombosis, anti-ischemia and hypoxia, increase cerebral blood flow, increase blood-brain permeability, improve microcirculation, increase blood supply to brain tissue, have good effects on promoting intelligence, promoting blood circulation and removing blood stasis, sedation and hypnosis effect.
Tian Guanglin: Can you introduce to us the market situation of Gastrodia Xingnao Capsules?
Vice President Luo: The research and development of Gastrodia Xingnao Capsules is forward-looking. my country has now entered an aging society, with 135 million people over 65 years old, accounting for 10% of the world's population. Among them, 13.6% of the elderly suffer from cerebrovascular diseases, and the mortality, recurrence and disability rates are very high. Therefore, cardiovascular and cerebrovascular diseases have become the number one killer threatening the elderly. The research and development of Tianma Xingnao Capsules is based on the in-depth understanding of this market. Facts have proved that the development of Tianma Xingnao Capsules reflects the innovation and social responsibility of Yongzitang people. Since its launch, Tianma Xingnao Capsules have sold more than 8 million boxes, received letters from nearly 10,000 patients across the country, and expressed their appreciation for them, which has produced good economic and social benefits.
Tian Guanglin: Can you tell us about Yongzitang Company’s brand building situation?
Vice President Luo: The core competitiveness of an enterprise is, in the final analysis, the brand, and the brand must be built on quality and credibility. Quality and credibility are the core and soul of everything in the enterprise, and product quality is the most important factor for an enterprise to build its brand. important cornerstone. Yongzitang people regard product quality as the life of the company, and every product produced is produced in strict accordance with the national GMP drug production quality management regulations. The company's preparation workshop is the core of the pharmaceutical factory. It is completely isolated from the outside world. The water and air here must be strictly filtered and purified through the air-conditioning purification system and process water system. In order to ensure the quality of medicines, the air here is very clean. In general areas, it remains above level 300,000, and in some places the cleanliness reaches level 10,000. The company uses dust particle counters, anemometers and other testing instruments to regularly monitor cleanliness, and also monitors sedimentation bacteria to ensure that various indicators meet GMP requirements. Yongzitang relies on this persistent requirement for product quality and a responsible attitude towards consumers. Since the launch of the product, there has not been a single customer complaint due to quality. Tianma Xingnao Capsule has received adverse drug reactions from the State Food and Drug Administration. The center has no record yet, which is rare for a new drug.
Tian Guanglin: Tell us about your thoughts on Yongzitang Company’s development over the past five years?
Vice President Luo: Looking back on the company’s five-year development history, Yongzitang has seen that from the establishment of the company to the formulation of development strategies, from product research and development to market development, from scientific research investment to property rights protection, from company culture From construction to brand value enhancement, we have achieved segmental success. Looking to the future, the development of the past five years is only a small node in creating a hundred years of glory for Yongzitang. There are more and longer roads for Yongzitang people to move forward bravely. Yongzitang people firmly believe that through the hard work of Yongzitang people, relying on Zhaotong's good social environment and resource advantages, relying on technological innovation and market development, and adhering to the direction guided by corporate culture, we will be able to achieve the development goals of Yongzitang. Make greater contributions to the upgrading and expansion of Zhaotong Gastrodia industry and the development of Zhaotong's economy, and fulfill the historical responsibility that our generation should fulfill in the journey of "Yongzi Hall's Centennial Glory".
In the "consumer-centered" marketing era, consumer interests always come first. For this reason, Yongzitang Company has specially set up a toll-free customer service hotline of 800-889-5899 to answer calls from patients. . The company also follows strict multi-channel anti-counterfeiting procedures to track the flow of each box of medicine to ensure the interests of partners and consumers, and truly achieve the business goals of "first creation, first win, and maximum enjoyment". The interview activities of Yongzitang Company are over, and what is displayed in front of us is the magnificent momentum of the water of the Yangtze River rolling eastward.
There are many medicines for treating frequent headaches, dizziness, and insomnia, but you must choose the right medicine.
—Exclusive interview with Wang Xiaohua, chief physician of Jinan First People’s Hospital
In modern cities, in order to adapt to the competitive environment, people’s pace of life and work has accelerated significantly, and work and study pressure have also increased. Therefore, headaches, dizziness, and insomnia are more prominent and common. Headaches, dizziness, and insomnia are not minor problems. Frequent headaches, dizziness, and insomnia can seriously affect people’s lives, work, and studies. If not treated in time, serious sequelae will occur and the consequences will be disastrous.
Regarding this issue, we had an exclusive interview with Dr. Wang Xiaohua, chief physician of Jinan First People's Hospital:
Tian Guanglin: Dr. Wang, please first introduce to us the knowledge related to frequent headaches, dizziness, and insomnia.
Dr. Wang: Modern medical research has found that the main causes of frequent headaches, dizziness, and insomnia are: various pathological diseases inside and outside the skull, organ dysfunction diseases, excessive brain use, anger, and mental illness. Nervousness, brain nerve dysfunction, vasospasm, and intracranial blood circulation disorder cause blood stasis and qi stagnation, and insufficient blood and oxygen supply to the brain, leading to disease. Scientific research shows that if the blood and oxygen supply to the brain is insufficient for a long time, brain function cannot be improved, and the condition gradually progresses, which can induce sequelae such as cerebral hemorrhage, paralysis, psychosis, dementia, and brain tumors.
Tian Guanglin: What will be the consequences if frequent headaches, dizziness, and insomnia are not treated in time?
Dr. Wang: The number of people who die from cerebral hemorrhage or cerebral infarction due to frequent headaches, dizziness, and insomnia is not a small number. One data shows that one person dies from cardiovascular and cerebrovascular diseases every 12 seconds in our country. In recent years, while the medical community is exploring the relationship between qi and blood and the cause of death, it has been discovered that brain diseases such as cerebral hemorrhage, cerebral infarction, and brain atrophy are directly related to "blood stasis," and are generally accompanied by thrombotic tendencies such as platelet hyperfunction. Frequent headaches, dizziness, and insomnia indicate that 80% of the arteries supplying blood and nutrients to the brain have been blocked due to hardening; hardening of the arteries and thickening of the tube walls will inevitably lead to narrowing of the lumen, making the blood flow to the brain severely insufficient and difficult to meet. If the normal work of the brain is allowed to develop, the blood vessels will further harden, narrow, and become blocked. If the hardened plaque falls off, it will infarct the blood vessels and cause cerebral infarction. Therefore, frequent headaches, dizziness, and insomnia are no longer minor illnesses. They are not problems that can be solved by enduring them and taking some painkillers.
Tian Guanglin: Have you ever encountered serious cases caused by frequent headaches, dizziness, and insomnia that were not treated in time?
Dr. Wang: I met an old teacher who suffered from frequent headaches, dizziness, and insomnia due to untimely treatment, which resulted in serious consequences. Mr. Zhang is 50 years old and has been suffering from headaches, dizziness and insomnia. His wife has persuaded him several times to go to the hospital for a careful check, but he refuses to listen. He always asks his wife to massage him whenever he has a headache or dizziness. If not, take some painkillers. A few days ago, Teacher Zhang suddenly suffered from a severe headache after dinner, and unfortunately passed away on the way to the hospital. After examination at the hospital, Teacher Zhang died of cerebral hemorrhage.
Dr. Wang: There are many medicines on the market for treating frequent headaches, dizziness, and insomnia, but you must choose the right medicine. We suggest that it is best to use pure Chinese medicine preparations, which will not damage the liver and kidneys, and will not cause physical or mental dependence. Such as: Yongzitang Gastrodia Xingnao Capsules. Here, we would like to remind middle-aged and elderly friends and those with elderly people at home not to underestimate frequent headaches, dizziness, and insomnia, thinking it is a minor problem and will be over after a while. Maybe this is a sign of cerebral hemorrhage, cerebral infarction, or brain atrophy. We need to pay more attention and seize the time for treatment to avoid inducing serious brain diseases such as dementia. Therefore, people who think they are healthy and have some symptoms (such as frequent headaches, dizziness, insomnia) are very likely to have cerebral hemorrhage or cerebral infarction like Mr. Zhang.
Tian Guanglin: What kind of medicine is Tianma Xingnao Capsule, and what are its pharmacological effects?
Dr. Wang: Gastrodia Xingnao Capsule is a pure Chinese medicine preparation. It is made from Zhaotong’s golden medicinal material authentic Gastrodia elata as raw material, and is refined with five precious traditional Chinese medicines: Dilong, Acorus, Polygala, Rehmannia glutinosa and Cistanche deserticola. It has nourishing properties. The efficacy of liver and kidney, soothing the liver and calming wind, unblocking collaterals and relieving pain, has been proved by Yunnan Provincial Key Laboratory of Natural Medicine Pharmacology: Gastrodia Xingnao Capsule has good nootropic, blood circulation and blood stasis, sedative and hypnotic effects, and can effectively anticoagulate and anti-thrombosis. , has good effects on resisting ischemia and hypoxia, increasing cerebral blood flow, increasing blood-brain permeability, improving microcirculation, increasing blood supply to brain tissue, has obvious anti-platelet aggregation effect and strong prevention of cerebral thrombosis, and has It is beneficial to the prevention and treatment of thromboembolic diseases caused by increased platelet aggregation, and prevents the arteries supplying blood and nutrients to the brain from being blocked due to hardening.