Tesla has been under the pressure of public opinion from the rights protection incident recently. So far, Tesla has already had solutions to the previous rights protection incidents, and in order to restore its reputation, Tesla has rushed to At this time, two new patents were released, including a center-mounted steering wheel and reversible seats. And that’s not all. Tesla’s patent for steering wheels and seats also adds new content such as vibration feedback and liquid sensing temperature. On the surface, the new patent released by Tesla is very eye-catching. It seems very competitive, but is it really so? I don’t think so. Maybe this patent may not allow it to successfully save itself. 1. Since Tesla released its first electric car, it has made steep price cuts every time
From the time Tesla released Model S to now, almost every car has been It has experienced steep price cuts, ranging from tens of thousands to hundreds of thousands. This has resulted in the first batch of Tesla owners basically discounting their cars after buying them, causing the owners to suffer losses. Therefore, if Tesla does not If this sales model is changed, it is very likely that there will be no way to continue to gain the support of car owners. 2. Tesla has recently been involved in a controversy over rights protection, which has led to a decline in its reputation
Tesla has recently been involved in a controversy over rights protection, which has led to a decline in its reputation. Whether it was the woman wearing a brake failure T-shirt at the Shanghai Auto Show to defend her rights, or the car owner holding a banner on Tesla to defend their rights, they all showed their distrust of the Tesla car company in a very extreme way. There is distrust in the product, so Tesla’s release of a new patent has not completely solved the past quality control problems, so it may not be recognized by car owners. 3. This new patent has not yet been put into the market for formal testing. Without data support, it is just empty talk
The new patent announced by Tesla this time is only shown in the data and patent documents. . However, these two patents have not been actually assembled into actual cars. Therefore, it can be said that these two patents are only on paper and there is no actual data, so they may not be able to save themselves successfully.