Mercedes-Benz - Three-pointed Star
Mercedes-Benz's three-pointed star logo was patented by Daimler in 1909, but Mercedes-Benz is a circular badge. Daimler's logo comes from a letter Daimler wrote to his wife. He believed that the star he painted on his house would bring him good luck. development in one direction.
In 1916, a circle was added around it, with 4 small stars inlaid above the circle, and the words "Mercedes" below. "Mercedes" is taken from The name of the beautiful daughter of Emil Jelinek, its car dealer in Austria, "Mercedes" symbolizes happiness, implying that the cars produced for Daimler will bring happiness to the car owners.
In 1926, Daimler and Mercedes-Benz merged, and the star-shaped logo and the Mercedes-Benz wheat ears were finally merged into one, the wheat ears were changed into rings, and the words Mercedes-Benz were removed. . Today, Mercedes-Benz's three-pointed star logo has become one of the top ten famous trademarks in the world.
BMW - Blue Sky and White Clouds
BMW's founder, Gestan Otto, established BMW on March 7, 1916. At that time, BMW's predecessor was Rapp Aircraft Engine Manufacturing Company. At that time, BMW's name was not BMW but BFW. On July 20, 1917, the BFW company began to reorganize and changed its name to Bavarian Engine Manufacturing Co., Ltd., officially named BMW.
After the company was reorganized, it was decided to design a new logo. The new logo continues the previous Rapp company logo design, retaining the design of the inner and outer double circles, replacing "RAPP" on the outer ring with "BMW", and replacing the horse on the inner ring with the design of blue sky and white clouds. BMW’s iconic blue sky and white cloud design comes from the blue and white Bavarian flag and symbolizes the rotating propeller.
Audi - Four Rings
The logo of Audi cars is four connected rings. The reason why there are four rings is because Audi was originally formed by the merger of four companies. The four companies were originally four automobile companies located in Saxony, Audi, Horch Automobile Company, Wanderer Automobile Company and dkw Automobile Company. These four automobile companies merged into Auto Union AG in 1932.
After the merger, a new logo was launched, four connected rings, and the original logos of each company were retained in the rings, so Audi's four-ring car logo represents those participating in the merger. Four automobile companies, this was also the first time in the world that the four-ring logo appeared.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.