Question 1: What does the adidas icon mean? Adidas classic clover (adidas classic clover) The clover has become the logo of Adidas since 1972, when all Adidas products used this logo. The shape of the clover is like the three-dimensional expansion of the earth, much like a world map. It symbolizes the three stripes extending to the whole world. But starting in 1996, the clover logo has been exclusively used on classic series Original products. The classic series is based on the best products in Adidas history and is re-released with slightly modified fabrics and styles. The entire series is more fashionable, with products including shoes, clothing, bags and other accessories. Maybe it's because each classic series has a unique story. In people's eyes, classic series are always so connotative and always full of fresh vitality and fashion. In the autumn of 2002, the Adidas classic series was released for the first time in China. From shoes, clothing to accessories, each item is a high-quality design that makes people who follow the trend unable to put it down. In 2001, the first Adidas Original series store opened in Berlin, Germany. Later that year, a second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho, New York, USA. At the end of September this year, the Adidas classic series store opened in Shanghai. In 2009, Adidas executives signed a contract with Zhao Chenhao's Global Heat Brothers for the Clover brand. They selected the song "Global Heat Brothers Are Coming" from the album of the same name by Global Heat Brothers and played it in Clover stores, making it a popular MV broadcast for Adidas fans around the world. It also made Global Heat The brothers became the only spokespersons in Greater China. The super popular star Celestial Heat Brothers formed by the dolphin prince Zhao Chenhao, who can be called "once in a century, a group of his own", released an album created by the first Chinese hip-hop dance music group, including the title song "My Feelings" ” caused a sensation across Asia and shocked the Internet. Sogou exceeded the 2 billion mark, creating a new miracle in the Chinese music scene. The corporate brand ranked 67th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab. In March 2007, the Adidas classic series "adidas Original" store opened in Shanghai. The "adidas Original" concept store in Super Brand Plaza in Shanghai is the second in China after the World Trade Center store in Beijing and the first adidas Originals concept store in Shanghai. The retro series Adicolor is a retro product series of Adidas. When the adicolor series was first released in 1983, Each pair of shoes comes with a set of 6 different colors of colored pens to help people achieve unrestrained creation on pure white shoes and create a pair of personalized sneakers. This caused great shock and repercussions at the time, and became the earliest ancestor of the concept of personalization (Customization). This year Adidas will launch this series of products again. The adicolor 2006 white series not only has many iconic classic styles of adidas Originals, It is also equipped with a variety of personalized interpretation tools, from watercolor pens to spray paint cans to various color shoelaces and interchangeable three stripes... This allows every consumer to give full play to their personal creativity and create products with their own personal style. . From the moment adicolor was born in 1983, it was destined to be extraordinary. The reason why I say this is because this series truly completes the combination of art and design. The combination of the two means that people will abandon all the things of routine and monotonous daily life. They come from the absolute innovation of designers, which is a desire for perfection, a release of emotions, and a fantasy for the future... So adicolor not only became the perfect tool for people to show the charm of life at that time, even today The shock it brings cannot be underestimated. As we all know, when the adicolor series was first released in 1983, it was presented to the world in a monotonous manner, but each pair of shoes will come with 6 different colors of ink pens, which also provides people with enough creative space. However, after all, there are only a few "artists", and there are very few people who are willing to write ink on expensive sneakers.
Taking this into consideration, this year adicolor finally launched a color series of Adidas clover logos. At the same time, this series also inherits the colors of 6 water pens. They are red, which represents passion and desire, and harmony, which represents harmony... >>
Question 2: The meaning of several Adidas logos. Adidas is divided into three major series of brands
1. SP: Sports performance, triangular LOGO, is a sports series;
2. SH: Sports classic, clover LOGO, commonly known as clover, also known as Adidas Originals;
3. SC: Sports and leisure, including SLVR, NEO, Y-3 and Porsche, it is a round shape with The logo of three paw prints.
Y-3 is a brand co-operated between Adidas and Japanese designer Yohji Yamamoto. It is a high-end series of Adidas. The price is relatively high and it is fashionable. A shirt is about RMB2000-ARC 000. If The *** version is more expensive.
Question 3: What is the meaning of the Adidas logo? Many people think that the three leaf-shaped designs on the Adidas (Adidas) trademark represent a blooming flower. In fact, it originally represents a world map. It also symbolizes the three straps sewn on the sneakers by Adidas founder Eddie Tessel. After undergoing some changes in 1949, the three-band-shaped logo has been covered by three leaves marking the world map since the 1970s. With the changes of the times, three ribbons, three leaves, and three-petal flowers appeared one after another, always surrounding the word "three". Because it represents the spirit of adidas "equality, classic beauty and the highest." This is a sign of different times. The clover is a logo that Adidas has used before. This graphic symbolizes an unfolded world map and was introduced in 1972. The three stripes were earlier. They were originally a load-bearing part with a substantial role in the structure of sports shoes. They came out in 1949, the second year after Adidas established the brand. By the mid-1990s, adidas began to promote the three stripes logo. After entering the 21st century, adidas has launched the clover retro series again. The clover is now a classic retro casual series and is now the logo of adidas classic; the three stripes are the series logo of Adidas sports.
Question 4: What is the meaning of the name adidas? In 1948, Mr. Adi Dassler, the founder of adidas, used his name adi and part of the letters of his surname to combine adidas as a product brand and applied for registration; the following year, the third-line trademark of adidas came out. The founder of adidas, Mr. Adi Dassler, is a German with athlete status and shoemaker skills. Because he could fully understand the needs of athletes, he had exquisite craftsmanship and inventive genius; so in his life, he invented more than 700 sports-related patented products, thus creating the adidas sporting goods kingdom. Mr. Dassler began hand-making sports shoes in 1920. After that, athletes from all over the world often wore Mr. Dassler's sports shoes and won honors in the Olympic Games; his fame gradually became louder in the international sports world. In 1972, adidas launched the well-known trefoil trademark, which is widely used in clothing accessories. Adidas's success is mainly due to the marketing and mass communication genius of Mr. Dassler's eldest son Horst Dassler. Horst understood the importance of promotional activities in building a sports brand image, and personally attended the 1956 Olympic Games in Melbourne, Australia, to promote the adidas brand. His innovative ideas made him the originator of modern sports marketing. As the global marketing network continues to be established, adidas has become increasingly important and famous in the sporting goods market. In the world of sporting goods, adidas has always represented a special status symbol, which some people call the "three lines of victory." Since its founding in 1948, adidas has helped countless athletes achieve great results and achieved many great achievements. Therefore, adidas can also be said to be the best example that has won the trust and respect of everyone.
Adi Dassler, the founder of adidas, is not only a skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the most suitable sports shoes for athletes." Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top athletes. They not only shined in the Olympic Games, but also in the sports field since then. Establish a gold medal reputation. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. So the adidas brand's first pair of sports shoes with three lines were presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field. Especially in world football, adidas enjoys a level of support that no other sports goods manufacturer can match. Especially after adidas released its first pair of spikes, it was even more supported and loved by top football players. In the World Cup held in West Germany in 1974, more than 80% of the players on the field chose adidas football shoes. We can know the power of adidas in world football at that time. In the 1998 World Cup in France, the French team relied on the superior performance of adidas football shoes to exert its super-level strength and beat the crowd to win the championship. French football star Zinedine. Zidane even won the 1998 World Footballer title, once again proving that adidas's "three lines of victory" authoritative guarantee continues to this day. In addition to football, adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are impressed by the quality of adidas: among the NBA stars in the basketball temple, the once all-powerful Jia Ba, the well-known Antoine Walker and the most promising player Kobe Bryant who is currently quite eye-catching; in the professional tennis world There are the retired Swedish star Eberg, the German "Jade Rocha" Graf who once dominated the group of females and dominated the back seat, as well as the "British New Hope" Tim Henman, who has become stubborn in recent years, and the Russian beauty Anna Kournikova, as well as the newly recruited Little Queen Martina...>>
Question 5: The difference between the Adidas logo is that one is a clover and the other is a three-striped clover. It generally refers to the retro version of the *** version. The clover, the old version of Adidas' logo, is now used as the logo of adidas classic. The three stripes (three-handed Adidas). The remaining Adidas sports logo is called Y-3. It is a high-end fashion brand collaborated by Japanese designer Yohji Yamamoto and adidas. , it is also considered a luxury product. This is a symbol of different periods. In the past few years, clover was used. In recent years, strategic adjustments have been made due to the need to compete with Nike. Among them, changing the logo (that is, changing it to the three stripes you mentioned) is One of the actions makes it look more fashionable. When you go to Adidas, you will see that the clover is a logo that Adidas has used before. This graphic symbolizes an unfolded world map and was introduced in 1972. The three stripes were earlier. They were originally a load-bearing part with a substantial role in the structure of sports shoes. They came out in 1949, the second year after Adidas established the brand. By the mid-1990s, Adi began to promote the three-brick logo. After entering the 21st century, adidas has launched the clover retro series again. In fact, adidas has three logos, one is the triangular logo composed of three rectangles of different lengths that we usually see, and the other is "Clover" series, there is also a football series. . . It is a shapeless circle wrapping an adidas logo
Question 6: What do the three Adidas logos represent? adidas classic clover
The clover has become the logo of Adidas since 1972, when all Adidas products used this logo.
The shape of the clover is like the three-dimensional expansion of the earth, much like a world map. It symbolizes the three stripes extending to the whole world. But starting in 1996, the clover logo has been exclusively used on classic series Original products. The classic series is based on the best products in Adidas history and is re-released with slightly modified fabrics and styles. The entire series is more fashionable, with products including shoes, clothing, bags and other accessories.
Maybe it’s because every classic series has a unique story. In people’s eyes, classic series are always so connotative and always full of fresh vitality and fashion. In the autumn of 2002, the Adidas classic series was released for the first time in China. From shoes, clothing to accessories, each item is a high-quality design that makes people who follow the trend unable to put it down.
In 2001, the first Adidas Classic Series Original store opened in Berlin, Germany. Later that year, a second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho, New York, USA. At the end of September this year, the Adidas classic series store opened in Shanghai.
The corporate brand ranked 67th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.
Round, three lines are
adidas Y-3
Y-3, this one is creatively directed by the world's top designer Yohji Yamamoto The new brand cooperating with adidas officially entered China in the spring and summer of 2006. The Y of the brand represents Yohji Yamamoto, and the 3 represents the three-line adidas logo. Creative director Yohji Yamamoto has integrated the simple and highly design style of his personal brand into Y-3, perfectly showing us a high-end and fashionable sports brand image. Simplicity and calmness are the basic image concepts of Y-3. The fashion essence of Y-3 is sporty. From the panic buying around the world after the brand was launched, Asia is even facing serious shortages. It can be said that Y-3 has opened a new fashionism.
Yohji Yamamoto, known as the black magician, made the traditional sports brand adidas appear on the fashion page, and sportswear has also entered the hall of elegance since then. This season, under the influence of the dance trend, Yohji Yamamoto and Adidas headquarters brand design director Micheal Michalsky jointly launched a unique set of new Y-3 designs. From New York disco to elegant Argentinian tango, Y-3 uses its special concept to interpret clothing, footwear and accessories in a new way.
From that time on, as Adidas for Yohji Yamamoto, Adidas was responsible for the design of footwear, and Yohji Yamamoto was responsible for the design of Femme/Homme.
The mutual trust between Yohji Yamamoto and Adidas Based on the cooperation, a new brand Y-3 was born in 2002, which absorbed the expertise of both parties. Two completely different brands, with different sensibilities for fashion, different views on sports brands, coupled with craftsmanship skills, have created a new generation of future-oriented sports fashion brand clothing. The most fundamental visual requirements of both parties in creation are consistent, and coupled with a very close collaborative relationship, this idea can be realized.
In terms of the cooperative relationship between the two companies, Adidas for Yohji Yamamoto is developing into a complete product structure. Because it is Adidas Sports Style designed by Yohji Yamamoto, there is Y-3. The creation of a solid position.
In terms of the company's management structure, Adidas' Sports Style Division is operated and managed by the Y-3 group company. In terms of design, Yohji Yamamoto serves as the design director of the Adidas Sports Style Division, and Michel Michalsky, the art director of the Adidas group company, serves as the liaison between Adidas and the Yohji Yamamoto design studio.
Yohji in Tokyo...>>
Question 7: What are the differences between the three Adidas logos? One is a clover, and the other is what we often see. Many people think that the three leaf-shaped designs on the Adidas trademark represent a blooming flower. In fact, it originally represents a world map and also symbolizes the role of Adidas founder Eddie Tessel in sports shoes. Three straps sewn on. After undergoing some changes in 1949, the three-band-shaped logo has been covered by three leaves marking the world map since the 1970s. With the changes of the times, three ribbons, three leaves, and three-petal flowers appeared one after another, always surrounding the word "three". Because it represents the spirit of adidas "equality, classic beauty and the highest." The meaning of the logo is different. The clover is now the three stripes of the classic retro series. It is the old version of the clover of the sports series. Adidas's logo is now the three stripes of adidas classic. The remaining logo of Adidas Sports is called Y-3. It is a high-end fashion brand collaborated by Japanese designer Yohji Yamamoto and Adidas. It is also considered a luxury product. This is a symbol of different periods. In previous years, clover was used. In recent years, clover was used. Lai made strategic adjustments due to the need to compete with Nike. One of the moves was to change the logo (to what you call the three stripes) to make it appear more fashionable. When you go to Adidas and look at the clover, it was Adidas before. I once used a paragraph of logo. This graphic symbolizes an unfolded world map and was introduced in 1972. The three stripes were earlier. They were originally a load-bearing part with a substantial role in the structure of sports shoes. They came out in 1949, the second year after Adidas established the brand. By the mid-1990s, Adi began to promote the three-brick logo. After entering the 21st century, adidas has launched the clover retro series again. In fact, adidas has three logos, one is the triangular logo composed of three rectangles of different lengths that we usually see, and the other is "Clover" series, and there is also a football series. . . It is a shapeless circle wrapping an adidas
Question 8: What does the Adidas clover icon mean? What does the Adidas clover icon mean? Regarding this iconic icon, many people only know the composition and do not know the specific meaning and origin. The Adidas clover icon is composed of a three-dimensional plane of the earth, which intuitively represents globalization. The blue background color is the color of the clover itself, and the sea is blue, so it also symbolizes breadth and vastness. The clover itself has strong vitality and reproduces very quickly, so the Adidas clover icon also represents the development speed of Adidas. The Adidas clover icon has actually been the Adidas icon since 1972. At that time, it represented the entire Adidas product. It was later acquired and other terminals. Now it represents a classic series under the sports series of Adidas, and this series will also have fashion elements in it, and it is also the most popular series among young people. The Adidas clover icon not only represents prosperity, but also represents youthful vitality. This is the main reason why the clover can meet the standards of young people. This series has innovated many new elements and is more in line with young people's pursuit of sports brands. The three-dimensional face of the earth in the Adidas clover icon also indicates that Adidas is a global brand. Another meaning is that there are many types of products and a comprehensive meaning. These are the meanings that the Adidas clover icon needs to express. Positivity, youthful vitality, globalization, and rapid development are all what the clover icon needs to express.