A natural niche market. In order to pursue economies of scale, many large enterprises generally adopt production methods with few varieties and large quantities, which naturally leaves small and medium-sized enterprises with many narrow fields that large enterprises are difficult to set foot in. These narrow areas are natural niche markets. Many small and medium-sized enterprises choose these natural niche markets to operate and grow without competing with large enterprises.
Cooperative niche market. For large enterprises that produce complex products, it is impossible to make every process meet the requirements of economies of scale. In order to maximize profits or save costs and avoid the disadvantages of a large and comprehensive production system, large enterprises cooperate with external enterprises to provide living space for small and medium-sized enterprises, that is, cooperative niche markets. For example, there are 248 Japanese Toyota companies that have awarded contracts, and these 248 companies will award contracts to more than 4,000 companies for the second time.
Patent niche market. Small and medium-sized enterprises with patented inventions can use intellectual property rights to prevent large enterprises from getting their hands on their patented technologies and infiltrating into their product markets, thus forming a patent niche market conducive to the growth of small and medium-sized enterprises under the protection of the legal system. For example, Good Boy Group is the largest manufacturer of baby strollers and children's bicycles, starting with the current patents in China. From the birth of the first patented stroller in 1989, the good boy walked with the patent and thrived under the protection of the patent.
Potential niche market. In reality, there are often some social needs that are only partially met or not fully met at all or are gestating, which constitutes a potential market demand space, that is, a potential niche market. For example, in the computer industry, competition can be described as swords and swords, and new products are constantly emerging. However, the widely used data exchange needs from several megabytes to hundreds of megabytes are ignored by the majority of computer manufacturers. Deng Guoshun, president of Netac Technology Co., Ltd., saw this potential social demand and invented a small (thumb-sized) mobile storage-U disk, which set off an industry revolution. Of course, the company has achieved rapid development through this.
Replace niche markets. Professor Porter, a famous American enterprise strategist, draws a conclusion through rigorous competitor analysis: the best battlefield is the market segment where competitors are not fully prepared, can't adapt and have weak competitiveness. The weakness of the other side is our ideal attack point. The so-called weakness refers to the difference between the means and methods adopted by competitors to meet the needs of consumers in this field and the highest satisfaction of consumers, and the needs of consumers are not well met. This is a market opportunity that he can replace. If an enterprise has the ability to provide products or services that satisfy consumers more than its competitors, that is, it can effectively attack the weaknesses of competitors, then this market can be its own target market, which is the application of the idea of avoiding reality and avoiding emptiness in market competition strategy. Toyota is positioned in the American small car market, but this market is not without rivals. Volkswagen's small cars are very popular. Toyota hired an American survey company to conduct a detailed survey of Volkswagen users, and fully grasped the advantages and disadvantages of its competitors. On the basis of market research, Toyota accurately outlines a target market divided by demographic and psychological factors, and designs an American Japanese car that meets the needs of American customers. With its advantages of compact appearance, economy, comfort and stability, and convenient maintenance, Toyota Corolla finally knocked on the door of the American market and entered the road to success.