He is Liu Lirong, the founder of Gionee, but what makes people more angry than "Jia Yueting" is that he played a good hand because of gambling. Liu Lirong was once a commendable "business wizard". Although he doesn't have any outstanding family background, he chose the mobile phone market with business acumen and even opened a company with a loan. In 2002, Jin Li came into being. I have to say that Liu Lirong still has some courage. Jin Li didn't even have a license in the early days, but under the leadership of Liu Lirong, Jin Li became the first brother of domestic mobile phones at that time.
Jin Li can stand out from many mobile phones in two ways. The first is the positioning of its own products. In the era of functional machines, Jin Li seized the advantage of long battery life and began to expand its territory. It took only one year to achieve sales of 800 million yuan. Another point is Liu Lirong's marketing ability. He once hired celebrities such as Andy Lau and Xiaogang Feng to shoot advertisements. With these two points, Li Jing triumphed all the way. By 202 10/0, Gionee's share in the domestic mobile phone market has been equal to that of giants such as Samsung and Nokia, and it has become the first domestic mobile phone.
But it didn't last long. With the opening of the 3G era, Jin Li began to walk off the altar and had to leave the foreign market. Gionee overseas business department has surpassed the domestic market for four years, which shows the stamina of Gionee mobile phone on the one hand, but on second thought, it is undoubtedly a failure in the domestic market. With the passing of the era of contract machines, and the inability of their products to produce competitive technology, it is really embarrassing for Jin Li to fall. In addition to lamenting the ruthlessness of abandoning Li Jing in the times, people began to look for the root cause of Li Jing's backwardness. After all, it took only a few years to fall from the first place in the country to being heavily in debt, which was impossible in the first two points, which led to more and more attention being focused on Liu Lirong.
Indeed, the decline of Gionee is closely related to Liu Lirong. At the end of 20 17, when gionee was in debt of 8 billion yuan, the news that Liu Lirong "embezzled public funds and lost10 billion" spread like wildfire, becoming gionee's "hand" pushed to the cliff. Liu Lirong, which suddenly became rich, could not maintain its prosperity and began to get carried away. There are countless luxury cars, and they especially love gambling. Liu Lirong finally admitted the fact that he lost billions in gambling. Finally, Gionee's capital chain melted and bid farewell to the stage completely.
Faced with tens of billions of debts, Liu Lirong began to sell his property, and eventually he could not continue. He just left out of thin air, and Jin Li got into this mess. On 20 18, 12, 10, Jin Li applied for bankruptcy liquidation, and the final debt amount reached 211million yuan. I don't know how Liu Lirong feels inside. This year165438+1October 17, Jin Li has a new trend. More than 3,000 patents under its name were sold at the reserve price of only 1.72 million, which could not keep up with the price of a Mercedes-Benz before Liu.
Now, Liu Lirong is hard to find. It is said that he has "escaped" from America. Is it difficult to negotiate with Jia Yueting? In any case, the repayment of the arrears of 2 1 1 100 million is in the foreseeable future.