Hello Travel officially announced the replacement of a new logo and Slogan
Hello Travel officially announced the replacement of a new Logo and Slogan. On April 25, "Hello Travel" announced that it would be renamed "Hai Travel" Hello", and launched the new brand slogan "accompanying every day of life". Hello Travel officially announced the replacement of its new logo and slogan. Hello Travel officially announced the replacement of a new logo and slogan1
The official account of Hello Travel announced that Hello will upgrade its brand and replace it with a new logo. Hello Travel is a well-known local travel and life service platform in China. Netizens who often use shared bicycles will definitely be familiar with it. This time, Hello Travel’s logo change was not without warning. On April 23, the official account of Hello Travel posted on Weibo that it “wanted to change its name.” Now it seems that this is a hint to change the logo.
Hello Travel
It is not new for Internet manufacturers to change their logos. Depending on the market and changes in manufacturer strategies, companies can change their logos to Facing the market with a good attitude also means a change in the company's positioning. However, it is understood that some manufacturers only choose to make some fine-tuning on the basis of the original logo when changing their logos, while the logo changed by Hello Travel seems to be a direct remake.
Comparison of the old and new logos of Hello Travel
We can see that the old logo of Hello Travel is composed of a capital H letter plus Hello Travel The new logo is a square Hello icon with rounded corners. From a visual point of view, due to the addition of graphic elements, the new logo will have a smoother look and feel. Currently, under the official account of Hello Travel, most netizens have also expressed their affirmation of this new logo.
According to the official introduction, regarding the new logo design concept, first of all, "Hello Travel" was removed from the brand name. As more new businesses emerged, Hello's diversified business layout became clearer, and it was decided to change "Hello Travel" to "Travel". " was renamed "Hello"; secondly, the graphic "H" was replaced with the text "Hello" to focus the user's attention on "Hello"/"Hello" itself, hoping to more clearly display enthusiasm, A high-spirited and friendly brand image.
Furthermore, the brand font - Open Smile, takes "Hello" as the creative starting point, and builds a new visual image through the design optimization of glyphs, strokes and font structures. Integrating the ingenuity of the design with an open smile, it can better convey the emotional feeling of affinity and friendliness; finally, the brand color - Hello blue, has been slightly adjusted in the original blue, with the spiritual Hello blue and the warm rounded font in Harbin The brand logo is perfectly integrated, showing the harmonious unity of technology and affinity.
The reporter’s inquiry found that on April 22, the official WeChat public account of “Hello Travel” had changed its name to “Hello”. Hello Travel officially announced the replacement of the new Logo and Slogan2
On April 25, 2022, "Hello Travel" announced that it would upgrade its brand to "Hello" and launch a new brand that "accompanies life every day" slogan. The release of the new brand marks Haro's comprehensive upgrade in the fields of products, safety, technology and social responsibility, and opens a new development stage in the transformation from a mobile travel platform to a professional local travel and life service platform.
Since its establishment more than five years ago, Hello has gradually realized a diversified business layout from a single shared bicycle business to two-wheeled shared services, four-wheeled travel services and emerging local life services. The rapid development of new and old businesses has promoted the company's steady growth in performance. Data shows that Haro's revenue and gross profit will reach a new level in 2021, with annual revenue exceeding 10 billion yuan and gross profit significantly exceeding the 2020 level. It is worth mentioning that the performance of new business is particularly impressive, and its proportion in the overall business is becoming increasingly significant.
The second brand upgrade accelerates the construction of a "travel local life" ecology
On April 25, "Hello Travel" announced that it would be renamed "Hello" and launch a new brand logo . The new brand logo uses the text "Hello" instead of the graphic "H", aiming to focus the user's attention on "Hello"/"Hello" itself, thereby more clearly displaying the warm, high-spirited and friendly brand image.
The brand font uses an original rounded font, and uses the text and graphics of "open your mouth and smile" to reflect the friendly and warm side of the Hello brand. The spiritual Hello blue and the warm rounded font are perfectly integrated in the Hello brand logo, showing the harmonious unity of technology and affinity.
On April 25, "Hello Travel" announced that it would upgrade its brand to "Hello" and launch a new brand slogan of "accompanying every day of life".
From "Hello Bike" to "Hello Travel" and then to "Hello", Hello has completed two brand upgrades in more than 5 years, realizing the transformation from a single bicycle sharing company A "triple jump" from mobile travel platform to local travel and life service platform. As of April 25, 2022, the number of registered users of Hello has exceeded 550 million, and the products and services launched include Hello Cycling, Hello Electric Vehicles, Xiaoha Power Swap, Hello Hitchhiking, Hello Taxi and Hello Car Rental, etc. , the business diversified layout has become increasingly clear.
With the continuous development of new businesses, Haro has gradually built a diversified business layout from unilateral to multilateral, and from vertical to horizontal. Data shows that the proportion of users who have used two or more services has increased from 34 at the end of 2020 to 40 at the end of 2021. The synergy and penetration of Hello's multi-scenario business have been further improved, and the Hello flywheel effect has gradually emerged.
Although the diversification of business is becoming more and more obvious, Hello’s layout in the “travel and local life” service ecology is more focused. On November 30, 2021, Hello announced Cornerstone’s investment in SF Express to cooperate in areas such as power swap infrastructure, smart hardware, and local life. On December 24 of the same year, Haro initiated the establishment of Haro Industrial Investment Fund. The fund has a total scale of 3 billion yuan and is mainly focused on building the Haro ecological chain and arranging investments in high-tech fields in the Haro supply chain.
"After years of business exploration, Hello has established the development direction of 'an inclusive life service platform based on mobility'," Haro CEO Yang Lei revealed, "Hello" The new brand carries the company's vision of accelerating the construction of a "travel local life" service ecosystem and long-term deep development in the field of life services.
"Accompanying every day of life" Comprehensive upgrade of products, safety, technology, and social responsibility
With the emergence of more new businesses, Hello's products and services are being increasingly Used by many users. Adhering to the original intention of user-centered entrepreneurship, Haro has also updated the brand slogan of "accompanying life every day" in this brand upgrade. Yang Lei said: "The brand upgrade is not limited to the name change, but also means that Hello will provide users with all-weather companionship with more reliable products and more considerate services."
It is worth mentioning that, Hello's two-wheel travel business has covered more than 500 million users across the country and has become an indispensable mode of transportation for the general public's daily travel. In order to provide users with adequate safety protection, Haro released the "Two-wheel User Security System" in March this year to comprehensively protect users' safety rights from multiple dimensions such as riding safety, battery and charging safety, health safety, and information security.
Behind the strong guarantee of products and safety is the comprehensive upgrade of technology. With the mission of “promoting travel evolution through technology”, Haro continues to promote technological updates and iterations. Up to now, Haro has applied for nearly a thousand patents of various types. Especially in terms of intelligent and refined management of vehicles and equipment, Haro's patent ownership is in the leading position in the industry.
Accompanying the product, safety and technology upgrades is the upgrade of Haro’s responsibilities.
Haro is not only committed to providing more green, inclusive and convenient products and services, but also relying on Internet big data to promote smart city transportation construction, using digitalization and intelligent manufacturing to help the transformation of traditional manufacturing, and stimulating upstream industries to create output value and employment... Implement corporate social responsibility to the best of our ability.
Under the call of steadily promoting "carbon peaking and carbon neutrality", Haro released the first carbon neutrality initiative in the travel industry. At the same time, in August 2021, the national low-carbon On the occasion, the "Hello Travel Carbon Neutrality Roadmap" was released, promising to achieve net-zero emissions by the end of 2025. The five years of development and growth of Hello have also been five years of continuous thinking about corporate social positioning and practicing corporate social responsibility.
Revenue and gross profit have increased significantly, and new business growth curves have emerged
Thanks to the trust of more than 500 million users and the economic recovery in the post-epidemic era, Hello's new and old businesses have been able to develop rapidly. Various operating indicators reached new highs. Financial data in 2021 shows that the company's operating income exceeded 10 billion yuan, a year-on-year increase of more than 60%, and the growth rate doubled year-on-year. With the substantial growth in revenue scale and the continuous improvement of operating efficiency, the company's gross profit level has increased significantly in 2021, more than doubling year-on-year.
In 2021, new businesses represented by Haro electric vehicles will see strong growth. Annual sales of Hello electric vehicles exceeded 600,000 units.
From a business perspective, Hello***’s two rounds of revenue maintained steady growth in 2021, with annual revenue reaching a record high and significant year-on-year growth. At the same time, *** enjoyed two rounds of business with better refined operational capabilities, driving a significant increase in gross profit, achieving a new high in gross profit throughout the year. As another travel service provided by Hello, the ride-hailing product based on the concept of "green, mutual assistance, and inclusive" has been recognized by more and more car owners and passengers, and the annual revenue and transaction volume have achieved all aspects. greater growth.
In addition, Hello's new business has grown strongly in 2021, with its overall revenue achieving a geometric growth of dozens of times, and its proportion in the overall business is further approaching that of bicycle sharing. The high performance growth is due to the rapid development of new businesses represented by electric vehicles.
As of the end of 2021, Hello electric vehicles have sold more than 600,000 units through all channels, and have expanded to more than 3,000 stores in total. Sales volume increase and channel expansion speed rank first in the industry. On the production side, Haro has completed the production capacity layout of its two major production bases this year and achieved the transformation of "intelligent manufacturing-oriented real economic development".
In terms of four-wheelers, Hello Taxi adopts an open self-operated platform, and its business currently covers more than 200 cities across the country; Hello Shunfeng Travel, which has been established for more than three years, has completed The order volume has reached 300 million, and the number of certified car owners has reached 18 million. At the same time, Haro's two battery-changing brands "Xiaoha Battery Swapping" have completed multiple rounds of financing in the past two years, and their business has been launched in more than 300 cities across the country. It is worth mentioning that the car rental business, which has only been online for less than a year, has become the new force with the highest growth rate among car rental platforms.
The company’s outstanding performance has also been highly recognized by the capital market. In 2021, Haro received multiple rounds of financing and completed financing of US$500 million during the year. In two rounds of financing last year, Haro received initial shares from CATL and Alibaba respectively. The entry of more heavy-weight strategic shareholders has provided a dual boost of funds and resources for Haro's business development.
Brand upgrade is an important milestone in the development of Hello, and it is also a new starting point for the company to face the future. Yang Lei pointed out that in the future, Hello will continue to use travel services as its foundation and patiently develop in the field of life services for a long time to provide more users with more trustworthy products and services. Hello Travel officially announced the replacement of its new logo and Slogan3
Today, Hello Travel officially announced the launch of a new logo, announced the upgrade of the brand to "Hello", and launched a new brand slogan of "accompanying life every day". Hello APP has been simultaneously replaced with a new brand logo.
As can be seen from the picture, the previous "H" pattern has been transformed into a "Hello" rounded rectangular icon, which has become more concise and clear, and the traditional blue main color has also been inherited.
Seeing this logo, some netizens said, "It is gradually becoming Alipay-like." Many netizens also asked, "How much did it cost to design?", and some netizens said, "Changing the logo will make it feel fresher."
Public information shows that Hello Travel’s current business scope includes bicycles, mopeds, electric vehicles, battery replacement and other travel-related businesses. Hello*** bike sharing business covers more than 460 cities. As of the end of 2021, Hello has 530 million registered users.
From "Hello Bike" to "Hello Travel" to "Hello", Hello has completed two brand upgrades in more than five years, achieving a transformation from The "triple jump" from a single bicycle-sharing company to a mobile travel platform, and then to a local travel and life service platform.
Hello is currently backed by the Alibaba Group and has close ties with Ant Technology, which has also appeared in Hello’s investor list many times. Alibaba has been deeply involved in the local life service field for many years and can provide a lot of help for Hello's future development.