Every time a new model comes out, it is the discount season for the old model. The Apple 5 mobile phone I use is still leveraged, and the system is smooth and not stuck. Remember that as long as the system is not upgraded, Apple's mobile phone is still easy to use.
The launch of Apple 8 is just an intelligence test to see if people are rich or stupid. It seems that people in China are more normal.
What happened to iPhone 8? According to the survey data of previous foreign survey institutions, the performance of iPhone 8 in the first month after its launch was the worst model since iPhone 6, even lower than iPhone 6S. At present, except official website operated by Apple, the domestic licensed iPhone 8 has been reduced to around 4,700 yuan in many channels, but many users are still afraid to buy it. After all, this product is still not strong enough, so what is the reason?
1, shape
The biggest failure of the iPhone 8 is probably that the appearance has not changed. We should know that most users who buy iPhone phones are quite concerned about its appearance. Whether the appearance has changed a lot depends on whether they actually buy it. Previously, the domestic sales of iPhone 6S and iPhone 7 were deserted, which actually highlighted this problem. This year's iPhone 8 is almost the same as the previous three generations except for the glass case, which maximizes the resistance of users to change.
In addition, the iPhone 8 with a glass case is heavy enough, and although wireless charging is a new function, users need to pay extra for the wireless charging board, so this change is not for most users to pay the bill. Apple itself is very aware of this problem, but they have been doing this for profit.
2、iPhone X
In addition to the appearance failure, iPhone X is also a key factor to make iPhone 8 sales cold. This year, Apple launched three new iPhones, but the most eye-catching one is iPhone X, and many users are waiting with money. Even though the price is much higher than that of iPhone 8, there are still too many users to buy it. In addition to the powerful face recognition and black technology factors of iPhone X, its appearance change is obvious enough, which is also the main reason for everyone to buy.
IPhone X has abandoned the physical Home button. Except for overseas Liu, the front of the fuselage is almost the whole city screen, so many people can recognize that you are using iPhone X at a glance after changing it, which is also the motivation for many users to change. After all, China people still value this.
3. Price
In addition to the poor appearance, the overall configuration of iPhone 8 is the same as that of iPhone X, especially iPhone 8 Plus. If you don't consider the function of face recognition, iPhone 8 is still worth buying. Of course, the premise is that its price can be reduced to 500 yuan, and the cost performance is much higher. Not everyone can afford the iPhone X.
It's not that no one buys it, most people think it's not worth it, and few people buy it.
First of all, because it is expensive, compared with domestic brands with high cost performance such as Huawei Xiaomi oppo Meizu vivo, only loyal fruit powder will queue up all night and add 1,000 yuan to buy a new Apple machine.
Secondly, how did apples become so expensive?
Theoretically, the best pricing strategy of enterprises is to sell products to consumers at the highest price that consumers are willing to pay.
In other words, the essence of pricing is consumer-oriented-how much consumers think the product is worth and how much they are willing to pay, the enterprise will sell it.
This is the so-called "consumer perceived value". This is the fundamental factor that determines the price.
Next, we use a fictional story to interpret the basic logic of pricing.
Suppose a company called Pomegranate Company has developed a super sweet pomegranate, and 1000 customers are willing to buy it. So, what is the ideal situation regardless of any practical factors?
Of course, according to the highest price that each customer is willing to pay, sell them pomegranates separately.
This is called "first-class price discrimination" and it is also the ultimate dream of all enterprises.
But it's hard to have this best situation.
Why? Because consumers are diverse, the highest price they are willing to pay varies greatly, so where can we draw a line to get the maximum profit?
If the price is high, the unit price will rise, but fewer consumers will be willing to pay.
If the line is low, consumers will increase, but the unit price will drop.
Since we don't know how much consumers are willing to pay, let's take it slow, start with the lowest price, expand the market and talk about it later.
If pomegranate company calculates that the price should be set in 50 yuan after complicated analysis unimaginable to ordinary people, it can get the maximum profit.
At this time, the executives of pomegranate company are not satisfied: we can't make much money like this. Can you do something to improve the willingness of all consumers to pay?
So, Alexander of R&D department and marketing department worked overtime to discuss the strategy.
What's the simplest strategy? Heap cost.
At this stage, the brand has not been fully recognized and accepted by consumers. What people often do is to advertise and declare how high-end technology they have used and how much research and development funds they have invested, which has reached the top international level.
The purpose of these practices is to improve consumers' "cost awareness" of products.
Why does pricing have nothing to do with cost, but still need heap cost? -Because mass consumers don't think so.
Everyone's common sense is still: this thing costs so much, it must be very powerful, so I will pay more money. ...
What does the cost include besides the value of pomegranate itself? R&D, manpower, patents, management, warehousing, transportation, advertising and so on.
Can these costs be quantified? In fact, it is also possible, but certainly no company is willing to quantify. Quantified, the profit composition is not clear at a glance.
Through a round of advertising, the price was successfully raised from 50 yuan to 100 yuan, which satisfied the management and consumers.
After a while, the pomegranate company found that the sales volume had dropped. It was found that the Yali company next door took a fancy to this market and developed super sweet Yali pear, but the price was only 60 yuan, which was snapped up by consumers.
At this time, what should we do?
Pomegranate company held an emergency meeting and got a knowledge: it is impossible to reduce prices, which will lead to price wars. But our research and development is not very idle. Let's find something to do for them.
Therefore, the pomegranate company fine-tuned the taste of super sweet pomegranate and introduced mint-flavored super sweet pomegranate. Moreover, advertisements are overwhelming: rich flavor represents high-grade fruit!
Instead of falling, the price rose to 150 yuan-although mint and advertising expenses were added, the average cost may not be as high as 1 yuan.
This is called differentiation.
The purpose of differentiation is the same: to confuse consumers' real perception of price.
For the same product, consumers will definitely choose the cheaper one. But a little change, plus a good reason, can encourage consumers to buy. Although this change may be subtle and may not even improve the utility of consumers, it is enough-because the media will tell consumers how powerful this change is, which can improve the performance by 30%-40%.
But who will really use performance to cap it?
In this way, the brand is established.
Even over time, a unique "pomegranate culture" will be formed around the pomegranate company.
The media and self-media will start to instill in you the idea that:
Quality life begins with pomegranate with mint flavor;
Rich people only eat mint-flavored pomegranates. What about you?
Is it worth marrying a boy who doesn't give mint pomegranate as a birthday present?
……
Everyone began to take photos and send friends: I made three dishes and one soup today. Then, pretend to inadvertently reveal the fruit bowl with mint and pomegranate on the dining table, and reap the surprise of friends.
There will be forums, groups and communities around pomegranate, and everyone will start to argue: is mint pomegranate a fruit or a candy?
……
At this time, a pomegranate religion came into being.
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To be responsible, the sales of iPhone8 are very good, but only lower than the original iPhone sales!
According to the ranking of mobile phone sales in the first quarter of 20 18 brought by IHS, iPhone 8 ranked second with sales of 8.52 million units, but compared with iPhone X, it is really much less!
The sales of iPhone8 are not as good as that of iPhone X, mainly because of its design. Compared with the iPhone 6, the design of the iPhone 8 has not changed much. In this full-screen era, all major mobile phone manufacturers have launched full-screen flagship, and iPhone 8 can only be regarded as the second flagship at the press conference. Compared with iPhone X, the design of iPhone 8 is really too backward, but even so, iPhone 8 has achieved good sales, mainly because it is cheap, of course, only relative to iPhone X!
Start using Apple phones from Apple IV. To be honest, Apple's mobile phone is really easy to use. From the first 4 to 4s, 5 to 5s, 6 to 6 pula, 6spulas and then 7, all the products at this stage have been used. I'm not a fan. I just want to use it. During this period, I bought high-end mobile phones from Samsung and oppo, but the running stability and battery are not good. Recently, my wife went to work in Macao and needed two mobile phones. Originally she had an Apple 7. I bought her VIVOXpay6 yesterday. It's really good to try it all day. The appearance is very beautiful, although it is not as smooth as apple, it is also quite good. This is completely enough for daily life. I feel that Apple's mobile phone is more and more expensive, so there is no need to buy it again. People like me never play games, but with a stable mobile phone like WeChat, it's enough to chat with the news and go shopping. Apple mobile phones are so expensive now. I wonder who gave Apple courage. The rhythm of more than 7 thousand deaths of a mobile phone is spoiled by buyers. Save some money for parents and children.
Apple 8, that is, iPhone 8, mentioned by the subject, your own problem is not clear. I'm not sure if you want to ask whether the iPhone 8 (including the iPhone 8 Plus) is not easy to sell, or whether the 4.7-inch small-screen version of the iPhone 8 is not as good as the 5.5-inch large-screen version of the iPhone 8 Plus, so I will answer it here.
First of all, press iPhone 8. Why doesn't iPhone sell well? In fact, the sales performance of iPhone 8 is not bad. Apple's official and third-party reports did not disclose the sales of iPhone 8, so it is unreasonable to conclude that iPhone 8 is not selling well just because there is no queue at the first Apple store, there is always a special price on e-commerce or there is no one around to buy it.
Although Apple launched the iPhone X of iPhone 8/8 Plus last year, due to the high pricing of iPhone X, Apple's generation actually still uses iPhone 8 as the main sales model, mainly to meet the regular update needs of Apple iPhone users. If users are still using iPhone 6s, iPhone 6 or even earlier models, they can upgrade to iPhone 8. There is a huge demand here. After all, not everyone will choose 8388 yuan iPhone X, so there is no doubt that iPhone 8 is not selling well.
In addition to the relatively low screen ratio, iPhone 8 is actually a good flagship phone in other aspects. Compared with the previous generation iPhone 7, the upgrade mainly includes adding TureTone adaptive color temperature technology to the screen, upgrading the internal chip to a powerful A 1 1 bionic, and having a larger startup capacity of 64GB. The rear camera sensor has also been upgraded to shoot 4K and 60FPS video, which is quite powerful and supports wireless charging and fast charging.
Then, the answer is that the 4.7-inch small screen version of iPhone 8 is not as good as the 5.5-inch large screen version of iPhone 8 Plus. This question is relatively simple, because many market reports show that consumers actually prefer big screens rather than paying too much attention to bigger mobile phones. The big screen can bring better web browsing, reading and video experience, so it is not surprising that people are more willing to buy the big screen iPhone 8 Plus when the price is not much expensive.
More importantly, the iPhone 8 Plus is equipped with a rear dual-camera system, which can shoot the depth of field effect and optical zoom, greatly improving the playability of taking pictures. In addition, the iPhone 8 Plus has a larger battery capacity and better endurance than the iPhone 8. I believe this is also an advantage that many people just need.
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If Apple 4 had just come out, I might still buy apples. At that time, the gap between other brands of mobile phones and Apple was really big. In recent years, the progress of domestic independent brand mobile phones is obvious to all, such as Huawei, opp and Xiaomi. Personally I prefer Huawei. Every time Apple comes out with the next generation of mobile phones, the price is still outrageous, not to say that it can't afford it, but to buy a mobile phone with similar performance to Apple 8 under the current circumstances, which can save you thousands of dollars, and money doesn't fall from the sky. Everyone earns hard money, except local tyrants. Just came out to replace, the middle price difference, thousands, the new expensive, mainly because the price is not worth it! Look at other brands of mobile phones, have a face value, have a price advantage, and have performance! Also, sometimes I really think Koreans are funny, Samsung! What rubbish! Smash me!
Aside from everything, just talking about the system, Apple definitely can't beat Android. I am not a fan. To be honest, all Android phones were bought by my classmates when Apple 6 went on the market, and I don't want to change any Android phones directly after using them. I don't know if any of you are like me.
As Apple's entry-level model last year, the global sales of iphone8 are still considerable. Why is it cold in China? Nothing more than the following situations!
1. Appearance, Apple has been adhering to the same appearance for ten years, iphone6, 7, 8. If you don't know a lot about mobile phones, I'm afraid it's really hard to tell which is which! So the appearance is spit by many buyers!
2. Price: At first, the price was 5,888 yuan, which was still unacceptable to many domestic residents. In addition, although the new iphone has added wireless charging function, the wireless charging board needs to be purchased separately. Apple's profit method is really unacceptable!
3. Influence from iphinex. Last year, there were three new models of iphone, and the mobile phone with the biggest change and the most thorough innovation was iPhone. Although the price is nearly 10 thousand yuan, it is not a big problem for a mobile phone kidney, and the price is no longer a big problem. Several rich friends around me have used the iPhone, and the iphone8 has hardly been seen!
In fact, overall, the iphone8 is still good, but for the above reasons, the sales volume has been unsatisfactory, and even there have been sharp price cuts in many sales channels. At present, it only needs about 4500 to start. We can't deny a mobile phone just because of its sales. If you are still a small screen enthusiast, this phone can be turned on completely, but others will not know whether you are using iphone8, 7 or 6. The function of installing X is less, haha!