The core data of this paper: the company's business layout history, business operation status and business performance.
1, Dongyi Risheng VS Golden Mantis: the layout process of home improvement business
There are many participants in the home improvement industry, and the enterprises in the industry are characterized by "small and scattered". At present, the traditional leading enterprises in domestic home improvement include Dongyi Risheng and Golden Mantis. The layout process of the home improvement business of the two companies is as follows:
2. Current situation of home improvement business operation: From the perspective of business volume, Golden Mantis is slightly better.
-New signing amount of home improvement business: Jin Mantis leads.
Judging from the new signing amount of home improvement business, in the past year and the first quarter of 20021,the new signing amount of Golden Mantis was higher. The data shows that in the past year, the amount of new contracts signed by Tang Jin reached 654.38+03.52 billion yuan; Dongyi Risheng's new signing amount reached 3.59 billion yuan; In the first quarter of 2002/KLOC-0, the amount of new contract signed by Golden Mantis reached 2.395 billion yuan; Dongyi Risheng's new signing amount reached 967 million yuan.
Judging from the accumulated amount of signed and unfinished orders, as of the first quarter of 2002/kloc-0, the newly signed amount of Golden Mantis was relatively high. According to the data, as of the first quarter of 20021,Dongyi Risheng has signed a total of 2.899 billion yuan of unfinished orders; The total amount of unfinished orders signed by Jintang reached 654.38+02.434 billion yuan.
-Business composition: Dongyi Risheng's home improvement business accounts for a relatively large proportion.
According to Jin Tang's 20 18-20 19 internet home improvement revenue, the company's home improvement business accounts for about 15%. From the brand and decoration cases of Dongyi Risheng and Golden Mantis, Dongyi Risheng mainly lays out the field of home improvement, and the brand of Golden Mantis is mainly tooling.
Note: In 2020, Golden Mantis Internet home improvement business will be merged into decoration business.
—— R&D proportion in revenue: Dongyi Risheng leads.
In terms of research and development, Dongyi Risheng is committed to the transformation of home improvement technology and continues to invest in product research and development, digitalization and artificial intelligence. In terms of construction technology, the company completed the research and development of construction technology such as moisture-proof and mildew-proof slotted wall, assembled threading skirting structure, ductless return air ceiling structure, basement waterproof structure and masonry wall structure, which improved the construction quality and reduced the cost.
Golden Mantis was recognized by the key high-tech enterprises of the National Torch Program, the China Research Institute of Building Decoration Industry and the BIM Research Center of China Building Decoration Industry, and it was one of the first batch of national "assembled building industrial bases". By the end of 2020, Golden Mantis had obtained more than 2,000 patents (including 37 invention patents1).
Since both companies are traditional home improvement enterprises, R&D's revenue accounts for less than 5%. 20 18-2020 dongyi risheng accounts for a higher proportion of revenue than Jin mantis. Judging from this indicator, Dongyi Risheng is ahead.
3. Performance comparison of home improvement business: there is little difference between Dongyi Risheng and Jinyu, and Dongyi Risheng has a higher gross profit margin.
Judging from the operation of home improvement business, there is not much difference between Dongyi Risheng and Jintang's home improvement business in 20 18-2020. In 2020, Dongyi Risheng's home improvement business will achieve revenue of 30. 1 100 million yuan.
Judging from the gross profit margin of the home improvement industry, from 20 18 to 2020, the gross profit margin of Dongyi Risheng's home improvement business is higher than that of Jinyu. From the trend of gross profit margin, in 2020, the gross profit margin of Dongyi Risheng home improvement business will increase slightly. According to Dongyi Risheng's annual report, the company promoted digital design, digital delivery and online management, which improved operational efficiency.
Note: In 2020, the data of Golden Mantis Internet home improvement business and decoration business are merged, and the income of Golden Mantis home improvement business is the forecast data; In 2020, the gross profit margin of Golden Mantis is the gross profit margin of decoration business.
4. Forward-looking view: Dongyi Risheng is the "king of home improvement" in China.
In the home improvement industry, the business volume of home improvement (newly signed orders and accumulated unfinished orders) reflects the business scale of the company, while the performance of home improvement can reflect the general situation of the company. Based on the above analysis results, it is considered that its advantages in the profitability of home improvement business and the layout of home improvement field are the "leaders" of home improvement enterprises in China at present.
For more industry-related data, please refer to Forward-looking Industry Research Institute's China Home Decoration (Home Decoration) Industry Market Prospect and Investment Strategic Planning Analysis Report.